Jocelyn Najdawi
Orinda,CA
Summary
Detail-oriented director with a strong commitment to success. Skilled in identifying and maximizing business opportunities through effective time management, interpersonal skills, and communication abilities. Proven leader with a track record of achieving corporate productivity and sales targets. Results-oriented professional experienced in leading high-performing teams and implementing strategic initiatives for business growth. Recognized for creating a collaborative work environment and delivering tangible results, demonstrating strong leadership and adaptability to evolving business demands.
Overview
21
21
years of professional experience
Work History
Senior Director Planning and Allocation: Beauty, Salon, Sephora
JCPENNEY
06.2021 - 05.2025
- Develop Seasonal Business plan to achieve sales and profit goals by working with suppliers and cross functional partners to secure inventory that supports omni-channel marketing and merchandising plans
- Manage monthly Open To Buy process to track progress towards achieving company financial targets
- Analyze brand productivity to optimize inventory efficiency across omni-channel customer experience
- Launched and scaled 600+ JCP Beauty stores by leading end-to-end allocation, product flow, and inventory strategy.
Director of Planning and Allocation, Sephora inside JCPenney
JCPENNEY
10.2017 - 06.2021
- Oversee seasonal plan development inclusive of sales, margin, receipt flow and turn
- Participate in weekly and monthly in season business management meetings by presenting analysis and calling out issues and action items
- Partner with GMM, Merchant team, Marketing and Visual Merchandising to develop clear product strategies so that planning can support store execution by optimizing inventory
- Partner with Supply Chain and Transportation to ensure appropriate product flow to support key launches and maintain instocks and service level in basic product
Senior Allocation Manager, Sephora inside JCPenney
JCPENNEY
02.2013 - 10.2017
- Managed and lead allocation team whose main responsibilities included ordering and allocating to existing fleet of stores as well as preplanning and allocating to new stores each year.
- Partner with Supply Chain and warehouse to execute in store dates for new stores, brand launches and key holiday programs
- Develop timelines and processes to execute key company initiatives on time and complete by working with visual merchandising, supply chain, merchandising, and marketing to understand target allocation dates
Divisional Senior Planning Manager, Sephora inside JCPenney
JCPENNEY
12.2011 - 02.2013
- Developed divisional financial plans by category to meet the company’s expectations for sales, gross profit, operating profit and turn.
- Work with the sub department planning managers to create financial objectives that roll up to meet the divisional financial objectives
Senior Merchandise Planner, Sephora inside JCPenney
JCPENNEY
11.2008 - 12.2011
Merchandise Planner, Associate Buyer
MERVYN’S LLC
01.2004 - 11.2008
Education
B.S. - Textiles & Apparel Marketing
University of California, Davis
06.2003
Skills
- Merchandising
- Financial Planning
- Business Analysis
- Allocation
- Supply Chain
- Process Development
- Team management
- Process Improvement
- Business Development
- Management
- Collaborative leadership
- Marketing
- Negotiations
- Vendor Relations
- Competitive Analysis
- Recruitment
Timeline
Senior Director Planning and Allocation: Beauty, Salon, Sephora
JCPENNEY
06.2021 - 05.2025
Director of Planning and Allocation, Sephora inside JCPenney
JCPENNEY
10.2017 - 06.2021
Senior Allocation Manager, Sephora inside JCPenney
JCPENNEY
02.2013 - 10.2017
Divisional Senior Planning Manager, Sephora inside JCPenney
JCPENNEY
12.2011 - 02.2013
Senior Merchandise Planner, Sephora inside JCPenney
JCPENNEY
11.2008 - 12.2011
Merchandise Planner, Associate Buyer
MERVYN’S LLC
01.2004 - 11.2008
B.S. - Textiles & Apparel Marketing
University of California, Davis
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