Jocelyn Wright
Littleton,NH
Summary
Strategic Trade Marketing Manager with 6+ years of experience working at wholesaler, distributor, and retailer levels in the specialty egg category. Creates and executes trade marketing plans, revises sales trade strategies, and forecasts production and sales. Recognized for increasing maintaining trade budgets in excess of $30MM. Proficient in IRI.
Overview
15
15
years of professional experience
Work History
Trade Marketing Manager
Pete and Gerry’s Organic’s, LLC
Monroe, NH
11.2020 - Current
- Assisted in execution of expansion from regional egg brands to national egg brands
- (Pete and Gerry’s Organics, Nellie’s Free Range, Consider Pastures, and Carol’s), including the #1 organic and #1 free range brands in the country
- Key owner of business CRM tool (Sales Master) which includes all expansion opportunities as well as yearly trade spend by division, by item
- Responsible for providing accurate trade information at all accounts nationally
- Proactively reviewed forecasts; made systematic recommendations to Sales Directors for baseline and incremental business
- Management of trade budgets in excess of $36.6MM, owner of trade spend accrual
- Developed annual sales analysis and strategy alignment process for loading of forthcoming years trade plan
- Provide continuous business analysis as well as additional ad hoc analysis upon request
- Worked directly with sales directors, category manager, brand manager, and broker teams
Trade Marketing Coordinator
Pete and Gerry’s Organic’s, LLC
Monroe, NH
11.2018 - 10.2020
Sales Analyst/Admin
Pete and Gerry’s Organic’s, LLC
Monroe, NH
11.2015 - 11.2018
General Manager/Bartender
Bailiwicks Fine Restaurant
Littleton, NH
05.2007 - 11.2015
Education
Bachelor of Science - Marketing
Southern New Hampshire University
Hooksett, NHAssociate of Science - Business Administration
Lyndon State College
Lyndonville, VTSkills
- Proficient in Microsoft Excel including pivot tables, Word, PowerPoint, and PowerBi
- Strong project management skills, such as time management, organization, and leadership
- Experience in Trade and Competitive Analysis
- Pricing Strategies
- Budget forecasting, base, and incremental sales
- Great collaborator
- Detail orientated
- Fast learner
- Market Research Analysis using IRI and Spins
- Experience in the Natural channel with UNFI, KeHe, and Whole Foods
Timeline
Trade Marketing Manager
Pete and Gerry’s Organic’s, LLC
11.2020 - Current
Trade Marketing Coordinator
Pete and Gerry’s Organic’s, LLC
11.2018 - 10.2020
Sales Analyst/Admin
Pete and Gerry’s Organic’s, LLC
11.2015 - 11.2018
General Manager/Bartender
Bailiwicks Fine Restaurant
05.2007 - 11.2015
Bachelor of Science - Marketing
Southern New Hampshire University
Associate of Science - Business Administration
Lyndon State College