JoDee Donkers
General Nutrition Centers (GNC)
Bridgeville,PA
23
years of professional experience
Experienced with leading product development from concept to launch. Proven success driving cross-functional product innovation, managing complex lifecycles and timelines to deliver profitable, solutions based on consumer needs.
Work History
Manager, Product Development
5 Years 2 Months- Lead strategic product development across vitamins, minerals, and functional nutrition portfolios, overseeing ideation, feasibility, and commercialization for 100+ concurrent projects.
- Develop and defend business cases supporting new market opportunities and revenue growth strategies, ensuring alignment with financial, operational, and brand objectives.
- Partnered cross-functionally with R&D, Clinical, Finance, Marketing, and Supply Chain teams to ensure seamless execution and realization of product value.
- Translated consumer and market insights into differentiated, scalable wellness innovations that enhanced competitive positioning.
- Managed co-manufacturer relationships to enhance cost efficiency, quality, and speed to market.
- Ensure compliance with all testing, labeling, and regulatory standards for product integrity and safety.
Associate Brand Manager
4 Years 8 Months- Spearheaded ideation and brand positioning initiatives that converted consumer insights into successful product launches.
- Developed business cases and go-to-market plans for high-impact product launches, contributing to growth in strategic health segments.
- Partnered with finance and marketing teams to analyze performance, identify whitespace opportunities, and optimize profitability.
- Championed cross-functional collaboration to align new products with market needs and operational capabilities.
Product Manager
8 Years- Directed the development and commercialization of 150+ new supplement SKUs annually, supporting business growth through continuous innovation and margin improvement.
- Balanced customer value with company profitability by managing lifecycle performance and executing SKU rationalization strategies to streamline product offerings.
- Enhanced product delivery timelines by optimizing processes and aligning supplier partnerships to improve overall efficiency.
Product Manager, Hard Goods & Apparel
5 Years 2 Months- Managed lifecycle of private label and branded sporting goods, collaborating with sourcing, design, and merchandising teams to achieve performance, quality, and cost objectives.
- Leveraged consumer insights to expand categories and enhance brand differentiation in competitive retail markets.
- Led cross-functional teams to develop and launch innovative product lines for diverse customer segments.
- Analyzed market trends and consumer feedback to inform product strategy and enhance competitive positioning.
Education
Bachelor of Arts - Liberal Arts
Skills
Global product management
Business case development
Cross-team collaboration
Vendor management
Agile workflows
Report generation
Microsoft Office
Google Workspace
SharePoint
Complex problem solving
Time management
Clear communication
Relationship building
CORE COMPETENCIES
- New Product Innovation
- Concept-to-Commercialization Leadership and Timeline Management
- Cross-Functional Collaboration
- Contract Manufacturing & Sourcing
Timeline
Manager, Product Development
General Nutrition Centers (GNC)
06.2021 - CurrentRead More
Associate Brand Manager
General Nutrition Centers (GNC)
10.2016 - 06.2021Read More
Product Manager
General Nutrition Centers (GNC)
10.2008 - 10.2016Read More
Product Manager, Hard Goods & Apparel
Dick’s Sporting Goods
03.2003 - 05.2008Read More
Edinboro University of Pennsylvania
Bachelor of Arts from Liberal Arts
Read More