JoDee Donkers
Bridgeville,PA
Summary
Experienced with leading product development from concept to launch. Proven success driving cross-functional product innovation, managing complex lifecycles and timelines to deliver profitable solutions based on consumer needs.
Overview
24
24
years of professional experience
Work History
Manager, Product Development
General Nutrition Centers (GNC)
Pittsburgh, PA
06.2021 - Current
- Lead strategic product development across vitamins, minerals, and functional nutrition portfolios, overseeing ideation, feasibility, and commercialization for 100+ concurrent projects.
- Partnered cross-functionally with R&D, Clinical, Finance, Marketing, and Supply Chain teams to ensure seamless execution and realization of product value.
- Managed co-manufacturer relationships to enhance cost efficiency, quality, and speed to market.
- Ensure compliance with all testing, labeling, and regulatory standards for product integrity and safety.
Associate Brand Manager
General Nutrition Centers (GNC)
Pittsburgh, PA
10.2016 - 06.2021
- Spearheaded ideation and brand positioning initiatives that converted consumer insights into successful product launches.
- Developed business cases and go-to-market plans for high-impact product launches, contributing to growth in strategic health segments.
- Partnered with finance and marketing teams to analyze performance, identify whitespace opportunities, and optimize profitability.
- Championed cross-functional collaboration to align new products with market needs and operational capabilities.
Product Manager
General Nutrition Centers (GNC)
Pittsburgh, PA
10.2008 - 10.2016
- Directed the development and commercialization of 150+ new supplement SKUs annually, supporting business growth through continuous innovation and margin improvement.
- Balanced customer value with company profitability by managing lifecycle performance and executing SKU rationalization strategies to streamline product offerings.
- Enhanced product delivery timelines by optimizing processes and aligning supplier partnerships to improve overall efficiency.
Product Manager, Hard Goods & Apparel
Dick's Sporting Goods
Pittsburgh, PA
03.2003 - 05.2008
- Managed lifecycle of private label and branded sporting goods, collaborating with sourcing, design, and merchandising teams to achieve performance, quality, and cost objectives.
- Leveraged consumer insights to expand categories and enhance brand differentiation in competitive retail markets.
- Led cross-functional teams to develop and launch innovative product lines for diverse customer segments.
Education
Bachelor of Arts - Liberal Arts
Edinboro University of Pennsylvania
Edinboro, PASkills
- Global product management
- Business case development
- Cross-team collaboration
- Vendor management
- Agile workflows
- Report generation
- Microsoft Office
- Google Workspace
- SharePoint
- Complex problem solving
- Time management
- Clear communication
- Relationship building
Timeline
Manager, Product Development
General Nutrition Centers (GNC)
06.2021 - Current
Associate Brand Manager
General Nutrition Centers (GNC)
10.2016 - 06.2021
Product Manager
General Nutrition Centers (GNC)
10.2008 - 10.2016
Product Manager, Hard Goods & Apparel
Dick's Sporting Goods
03.2003 - 05.2008
Bachelor of Arts - Liberal Arts
Edinboro University of Pennsylvania