Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Jody McDermott

Blanchardville,WI

Summary

PROFILE Very motivated individual seeking to obtain a strategic leadership, management and/or technical position in a competitive, goal-oriented company where my skills and experience would contribute to the attainment of the organization's business objectives. I bring 20+ years' experience within marketing campaign management, decisioning and database structures across many verticals. Proven skills in strategic planning, client communication, administering presentations, leadership and campaign execution.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Campaign Manager

Merkle Inc
07.2019 - Current
  • Assigned to troubled accounts to regain client confidence through addressing issues and pain points
  • Build client relationships, address data issues, stabilize the campaign tool platform and rethink processes
  • Build workflows within the client environment using various campaign tools. ie: Adobe, Unica, Redpoint, Alterian
  • Involved with screening of candidates, mentoring interns and new hires as well as manage campaign resources both on and offshore
  • All duties listed below for Merkle Campaign Manager.

Email Developer/Tech Analyst

RRD Marketing Solutions Remote
11.2018 - 07.2019
  • Obtained Adobe Business Practitioner certification
  • Adobe Campaign Classic implementation
  • Assisted with Business Analyst work while waiting for new contracts

Campaign Development Analyst, Contractor

CUNA
05.2018 - 11.2018
  • Design and execute Direct Mail campaigns
  • Create and send vendor extracts
  • Extensive QA/writing SQL statements to validate campaign and test selection
  • Provide guidance on how to improve the new email campaign process across all teams.

Solutions Consultant

Redpoint Global Remote
08.2017 - 05.2018
  • Own client relationship with end users & ensure ongoing Client satisfaction from a technical perspective
  • Serve as the client liaison for product related issues, enhancements, and services requests
  • Research and resolve errors within the tool
  • Suggest process improvements to client from an operational aspect
  • Educate, assist and mentor end users with product questions and processes
  • Ensure operational processes remain stable and are viable and in running order.

Campaign Manager

Merkle, Inc Remote
05.2012 - 08.2017
  • Lead an offshore team to output 200+ campaigns every business day for a large pharma account
  • Translate the client marketing requests into actual output files that will touch the clients' customers or prospects
  • Identify and resolve potential issues before campaign execution that may be data driven or related to client campaign instructions across multiple channels
  • Possess detailed knowledge of the entire campaign process and ability to address any technical or business related issues impacting the process
  • Understand the structure and design of a relational database model in order to translate client requests into database language for development team or to create campaigns
  • Create QC process to ensure campaign accuracy
  • Implement and design test plans and provide results for use cases
  • Quickly identify incorrect data within test/QC results.

Programmer/Project Manager

Bank of America, Matrix
05.2011 - 05.2012
  • Execute credit card direct marketing programs using Unica Software
  • Within Unica using the selection, segmentation and testing requirements, execute new account acquisition efforts
  • Recognize and research data discrepancies
  • Maintain and update technical documentation
  • Provide complex reporting to business partners using Business Objects for analysis
  • High level of responsibility and accountability.

Education

MBA -

Edgewood College
Madison, WI
05.2017

Bachelor of Arts - Business Administrations

Edgewood College
Madison, WI
05.2009

Skills

  • Effective Time Management
  • Ability to Multitask
  • Ability to Work Under Pressure
  • Collaboration & Teamwork
  • Ability to Learn Quickly
  • Campaign Support
  • Messaging Strategy
  • Best Practice Implementation

Certification

Adobe Campaign Classic Business Practitioner Expert Certification

Timeline

Campaign Manager

Merkle Inc
07.2019 - Current

Email Developer/Tech Analyst

RRD Marketing Solutions Remote
11.2018 - 07.2019

Campaign Development Analyst, Contractor

CUNA
05.2018 - 11.2018

Solutions Consultant

Redpoint Global Remote
08.2017 - 05.2018

Campaign Manager

Merkle, Inc Remote
05.2012 - 08.2017

Programmer/Project Manager

Bank of America, Matrix
05.2011 - 05.2012

MBA -

Edgewood College

Bachelor of Arts - Business Administrations

Edgewood College

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Jody McDermott