JOE BLAHNIK

Achieved four percent year-over-year in-office growth in professional channel while boosting online sales by twelve percent through strategic digital activation.

• Accelerated profitable growth by enhancing pricing governance and digital enablement strategies.
• Expanded EBITDA margins by one hundred fifty basis points through twenty percent reduction in sales headcount while increasing representative productivity.
• Rebuilt national sales infrastructure, including territories, compensation, KPIs, and CRM discipline to enhance accountability and scalability.
• Revamped sales training curriculum to professionalize onboarding and improve coaching and field execution standards.
• Instituted first map policy to protect premium brand equity, reduce channel conflict, and reinforce long-term margin integrity.

• Earned #1 Area for 2023 while leading growth rates for both Botox and Juvederm
• Full year 2023 attainment was 104.8% vs nation at 101.7%, leading to 42% of all Pclub winners coming from the SE out of the 6 Areas
• SE has earned the #1 area in Q1, currently #2 for Q2 and #1 YTD
• Collaborated with Marketing to develop innovative programs, including conversion strategy and streamlined tools, while measuring ROI on new field resources
• Led East Coast collaboration teams to leverage strengths across NE and SE teams
• Piloting many new initiatives including Alle Pay, email marketing and MvA initiative to enhance field force execution
• Work closely with our HCP training team to develop innovative programs, recruit, and develop nex gen trainers
• Participate in Finance calls and all LBE discussions to provide real time intel and field-based perspective on current market environment, able to provide the why behind current trends
• Mentored second-level leaders in Sales, Marketing, Training, and across facial and portfolio partners

• Built and developed an organized approach to Thought Leader Development in the U.S and Canada to align our corporate goals and objectives for product launches, external messaging, internal process improvements
• Aligned Thought Leader and Strategic Communication strategies across four aesthetic divisions, creating impactful marketing messages and internal training platforms to enhance field-based HCP engagement.
• Increased KOL engagements and interactions by over 250%
• Designed and executed Executive field activities to increase engagement and loyalty.
• Developed the first CRM platform to be used by Executive, PR, Marketing, and Sales teams
• Contributed to the EALT, ALT, and CORE teams by providing input on strategy, messaging, and aligning with marketplace opportunities, including outside the U.S.
• Annual KOL Surveys consistently showed a 97% of our KOLs that rated their relationship as improved or stayed the same
• Our team became recognized by our Senior Leadership team as the go to team for crisis management
• Led and developed our Diversity in Aesthetics Roundtable series

• Developed Georgia Region and KOL customer business from $28M to $68M by translating brand and corporate strategy into successful field execution, and maintaining customer focus
• Facilitated Emerging Leadership Development Program (ELDP) courses, mentoring Regional Managers, Field Training Managers, and Sales Reps nationwide, resulting in 3 promotions to FTM roles, 5 to RM roles, 12 to Senior or Executive level sales positions, and 3 APC promotions.
• During the expansion, I recruited and developed 3 new BDMs, 2 of which earned President's Club in their first year and the other, top 25%
• Hired and promoted 5 BDMs to Senior BDM roles and 3 to Executive BDM roles, enhancing leadership capacity and team effectiveness.
• Selected to serve on several Ad Boards including: Botox, Juvederm, Brilliant Distinctions, Voluma, Kybella, APP, Master's course program, RM council and have assisted facilitations at ACE and AMFAST trainings
• Collaborated on Pre- and Post-Voluma and Volbella Launch Teams to ensure successful product introduction.
• Received Find a Way Award for extraordinary contributions in 2013, 2015, and 2017
• Co-managed Executive BDM platform from fall 2015 to 2017, collaborating with leadership to drive strategic initiatives.
• Earned 2 Presidents Club awards in 2 out of 5 years.

• Completed seven-month international assignment in China: Assessed business development opportunities for key accounts, built programs, and provided training to increase Botox sales.
• Introduced Botox Cosmetic product line to the Chinese market, focusing on local regulations and consumer preferences.
• Worked with cross-functional teams to build strategic and marketing plans to drive the growth of Botox Cosmetic
• Presented data to top CEOs and KOLs that ultimately led to their acceptance to trial Botox in their hospitals
• Negotiated contracts with U.S. KOL to train physicians in China and foster collaboration with top hospital systems.
• Coordinated KOL influence in media in China, enhancing access to key Botox messages for 3M consumers.
• Shared assessments and perspective with senior management that led to systematic changes in BDM development, training and directly led to an increase in sales.

• Consistently ranked in the top 5 for APC customer survey scores, demonstrating solid KOL relationships and reflection of our value proposition
• Supported Nashville region to achieve top third ranking nationally, 2008-2012
• Co-developed Website Assessment Tool for APC team, establishing it as largest non-financial PEP program outside financials annually
• Presented on marketing and various practice management topics at state, regional, and national meetings including the Multi-Specialty Meeting, ASAPS, SPSSCS, VCS, ASPS
• Member of the Botox Ad Board for 2010, which led to initiation of the Allergan Brand Box concept
• Earned collaboration awards in 2 quarters for best collaboration success with facial and breast counterparts, demonstrating teamwork and strategic planning
• Mentored 8 BDMs on Nashville team and 9 BDMs nationally, facilitating their promotional opportunities in subsequent years

• Led the country in quota performance, finishing at number 1 out of 137 BDMs in 2 out of 7 quarters
• Increased sales from $580,000 to over $1.3M per quarter in Knoxville territory, driving significant revenue growth.
• President's Club for 2007, finishing at number 2 out of 137 BDMs
• President's Club for 2006, finishing at number 3 out of 137 BDMs
• Presented new global web-based initiative to Allergan Medical President, showcasing innovative strategies.
• Mentored BDMs in business planning and negotiation strategies, enhancing team capabilities and performance.

• Recognized as member of Presidents Circle for exceptional contributions to team success.
• Honored with multiple awards for pivotal role in team projects and meetings.
• Ranked in top 3rd annually at Eli Lilly, demonstrating consistent high performance.

• Delivered tailored physical therapy services to diverse patient populations, addressing various conditions and diagnoses.
• Monitored patient condition changes during treatment sessions, adjusting care plans to optimize recovery outcomes.
• Communicated effectively with patients, families, and healthcare professionals to enhance treatment understanding and compliance.