Joe Garnreiter

Work as liaison between retail team, 3PL, site developers, customer service center, and organization at large to execute day-to-day and long-term business goals. Manage site look and functionality to align with marketing strategies and promotions across all departments. Continually asses product assortment and merchandising strategies compared to competitors and in relation to industry and market trends.

• Spearheaded the rebuild and launch of NWF’s personalized card enterprise (CardShopNWF.org), revitalizing the business with new vendors, streamlined procedures, and higher efficiencies resulting in higher profitability
• Led the development of NWF’s in-house marketing email program, better aligning product marketing and assortment to broader organizational efforts and campaigns
• Manage the creation, maintenance, and merchandising of new product categories, landing pages, and navigation across sites (ShopNWF.org, CardShopNWF.org) to continually position new and existing product for maximum sales potential
• Work closely with buyers, analyze historical sales, and compare market trends to create monthly product marketing plans across print, digital, and social platforms.

Conceived and developed all NRAstore and NRA event merchandise, managing product lifecycle from conception through delivery. Identified emerging brands and trends within the industry to create unique goods available exclusively to NRA store and members. Formulated copy, directed photography, and drove marketing direction for each product across print, digital, and physical retail platforms.

• Oversaw the launch of ancillary merchandise brands such as 1871, NRA Carry Guard, and NRA Country, working closely with various internal NRA divisions to align efforts and create successful unveilings
• Created the NRA Custom apparel program, dramatically increasing product offerings while also simplifying and streamlining inventory levels
• Led the product development, merchandising assortment, and management of physical retail stores at NRA and other large affiliate in-person events
• Organized one-on-one meetings with customers, members, donors, and organization personnel to continually identify new product ideas, strategies, and trends to increase revenue and further customer satisfaction.