Joe Lucas

Turned around negative volume trends, moving to positive within three months and achieving over 100% growth in first four years

• On track to almost double growth projections on primary brand while additionally positively impacting struggling sister brands
• Built relationships with physicians across a regional territory (Johnson, Tarrant, Dallas, Ellis, Navarro counties), navigating gatekeepers for referrals
• Coordinated client prospecting, cold calling, and established new B2B relationships to ensure steady growth and maintenance of referral networks
• Conducted community outreach for partnerships with charitable organizations
• Consulted on and generated marketing materials, including press releases, website copy, blogs, collateral, promotional materials, and video assets
• Managed internal and external events from planning through execution
• Generated market analysis reports using Sigma and Excel and previously utilized Oracle BI
• Troubleshot EMR inputs and consulted with operations on SOPs to maximize data capture
• Developed and mapped territories using payor data and FOIA requests; created interactive maps for mobile field use
• Simplified complex concepts for stakeholders, enhancing understanding using multimedia
• Reported to the Regional VP, shaping outreach strategies and executing public events
• Contributed to the acquisition by Novum Orthopedics in 2021 and supported the merger with United Musculoskeletal Partners (UMP) in 2022.

• Selected from 8 volunteers to continue research under a credited internship
• Designed and executed projects to reduce seed-to-seed timeframe by manipulation of environmental, chemical, and physiological conditions
• Initiated efforts to create a novel genetic transformation system for Green Foxtail millet during its normal life cycle without the use of tissue culture.

• Rewarded with 5 promotions in 3 years for quality of work in operations management and customer service
• Developed a results-oriented team to streamline operations in a high-paced, unforgiving environment to maximize profitability
• Mentored, coached, and developed employees to enrich and achieve both their goals and those of the enterprise.