RANDY GOFF
Grayson,KY
Summary
Directed business growth initiatives leveraging 35 years of diverse experience. Championed sales and marketing strategies while optimizing operations and CRM systems. Cultivated a high-performance culture that empowers team members. Navigated challenges with exceptional problem-solving capabilities. Upheld integrity to deliver quality results consistently. Executed strong leadership to elevate sales and customer service standards. Implemented creative solutions to drive business success. Willing to relocate to support organizational objectives.
Overview
40
40
years of professional experience
1
1
Certification
Work History
Senior Living General Manager
Christian Care Communities
Grayson, KY
02.2024 - Current
- I oversee the daily operations of two Senior Living Communities. I provide general oversight of leasing, maintenance, make ready, budgeting, account receivable, account payable, ordering of materials, HR, and marketing events.
- I take very seriously my role as operational support to reach the best NOI possible. I have successfully driven, and I maintain census at 100%.
- I manage the housekeeping departments of each community, which includes ordering and scheduling of cleaning to be done by my staff. I use Yardi Breeze as the CRM system for managing the maintenance request and resident files. I am responsible for coordinating with my staff on all activities for the residents and outside vendor events.
- I am responsible for hiring and the training of the staff.
- I follow up on problems with residents and coordinated solutions to restore satisfaction and maintain overall happiness.
- I conducted tours to showcase the properties, amenities, and the community as whole.
- I maintained high standards and consistently complied with policies and regulations. I oversee the budget targets to maintain profitability.
- I maintain contact with insurance carriers, fire departments, and law enforcement to coordinate emergency management plans.
Director of Sales and Marketing
Morning Pointe Senior Living
Lexington, KY
10.2023 - 01.2024
- Managed daily tasks consistently and sought out opportunities to go beyond requirements and support business targets
- Maintained and updated files and records to support efficient sales operations
- Collaborated well with team members to carry out daily assignments and achieve team targets
- Met targets consistently by working hard and with strong attention to detail
- Managed the physical and financial growth of the community
- Managed community outreach and marketing
- Managed the overall outlook of the property and residents relations
- Cultivated in-depth knowledge of competitive marketplace to achieve revenue goals
- Converted leads to consistently accomplish sales goals and support organizational mission for sustained growth
- Prepared and presented company reports to highlight community sales efforts
- Presented and sold features of Senior Living Community to close sales
- Prepared budgets and approved budget expenditures
- Taught the sales team how to connect with customers and build long-term, productive relationships
- Engaged customers to quickly identify needs, negotiate contracts and close sales
General Manager/maintenance Supervisor
Eucalyptus Real Estate
Topeka, KS
01.2021 - 10.2023
- I oversaw a 600-unit housing community
- My duties included general oversight of leasing, maintenance, Make ready, budgeting, account receivable, account payable, ordering materials, HR, marketing events
- I managed 20 to 25 people at any given time to ensure that all properties are well taken care of, and ready for new tenants
- I have increased occupancy by 40% after taking on the leadership this position and increased our availability and profitability.
- I oversaw the daily operation of the community, which included a 5 star restaurant
- Followed up on problems with residents and coordinated solutions to restore satisfaction and maintain overall happiness
- Conducted tours to showcase properties, amenities, and community as whole
- Designed and implemented policies to improve interactions and community satisfaction
- Recruited, hired, and managed team to meet community needs and engage residents
- Supported sales team with proactive customer engagement and skilled handling of paperwork
- Implemented happiness program initiatives, appreciation events, and recognition strategies to improve morale
- Communicated procedural updates and new goals to staff via regular meetings
- Maintained high standards and consistently complied with policies, budget targets, and service management strategies to exceed customer expectations
- Maintained contact with insurance carriers, fire departments, and law enforcement to coordinate emergency management plans
General Manager
Hawthorn Senior Living
Midlothian, VA
01.2018 - 12.2020
- I oversaw the daily operation of the community, which included a 5 star restaurant
- Followed up on problems with residents and coordinated solutions to restore satisfaction and maintain overall happiness
- Conducted tours to showcase properties, amenities, and community as whole
- Designed and implemented policies to improve interactions and community satisfaction
- Recruited, hired, and managed team to meet community needs and engage residents
- Supported sales team with proactive customer engagement and skilled handling of paperwork
- Implemented happiness program initiatives, appreciation events, and recognition strategies to improve morale
- Communicated procedural updates and new goals to staff via regular meetings
- Maintained high standards and consistently complied with policies, budget targets, and service management strategies to exceed customer expectations
- Maintained contact with insurance carriers, fire departments, and law enforcement to coordinate emergency management plans
Director of Sales & Marketing Manager/Pre-sales Marketing Manager
Hawthorn Senior Living
Lawrence, KS
01.2015 - 12.2017
- Managed daily tasks consistently and sought out opportunities to go beyond requirements and support business targets
- Maintained and updated files and records to support efficient sales operations
- Collaborated well with team members to carry out daily assignments and achieve team targets
- Met targets consistently by working hard and with strong attention to detail
- Managed the physical and financial growth of the community
- Managed community outreach and marketing
- Managed the overall outlook of the property and residents relations
- Cultivated in-depth knowledge of competitive marketplace to achieve revenue goals
- Converted leads to consistently accomplish sales goals and support organizational mission for sustained growth
- Prepared and presented company reports to highlight community sales efforts
- Presented and sold features of Senior Living Community to close sales
- Prepared budgets and approved budget expenditures
- Taught the sales team how to connect with customers and build long-term, productive relationships
- Engaged customers to quickly identify needs, negotiate contracts and close sales
Owner/ Producer
Legacy Insurance Agency
Lawrence, KS
04.2010 - 12.2014
- Met with prospective clients to present company offerings, discuss products, and showcase service solutions
- Identified areas for expansion by analyzing market, consumer trends, and competition
- Implemented business development strategy focused on social media branding and launching an email marketing campaign, attracting new customers and expanding market penetration
- Created culture focused on customer service and satisfaction, resulting in improved customer loyalty and retention
- Increased revenue and reduced risk by enforcing company policies and improving operations
- Built successful business from scratch, growing the business to $400,000 in annual premium within two years
- Increased employee job satisfaction with hands-on, motivational approaches
- Improved customer satisfaction and loyalty by building an atmosphere focused on positive, memorable experiences
- Set forward-thinking policies to meet business needs and boost team success
Pastor
Harvest Baptist Church
Greenwood, AR
01.2001 - 03.2010
- For over 25 years I served communities with a passion and a desire to make a difference. Under my leadership I started the Harvest Baptist Church, we started in my living room and quickly grew to a store front building. We outgrew the store front building and moved into a new church building within a years' time of our first service. I was responsible for the daily oversight of every aspect of the church. As a pastor you wear many hats, and I was glad to do it.
Owner/Operator
SUNBELT MANAGEMENT COMPANY
New Braunfels, TX
01.1986 - 12.2000
- Family owned, and operated a multi conglomeration of businesses which included: insurance, companies, insurance, agencies, trucking, companies, banks, oil, and gas, restaurants, farms
- I managed the daily operations of the company, I did site visits to the various businesses that we owned, trained, hired, and instructed personnel to be the best that I could be
Education
Associate of Science - Business
Tarleton State University
Stephenville, TXBachelor of Science - Pastoral/Business
Norris Bible Baptist Seminary Fort Worth
Fort Worth, TXCertificate - Executive Director of Assisted Living
Argentum
RemoteBachelor's degree - undefined
Skills
- Risk assessment Affordable housing programs
- Field marketing
- Staff scheduling
- Facilities management
- Medicare
- Office management
- Relationship building
- Executive leadership
- Microsoft Office
- Strategic thinking
- Discharge planning
- Finance
- Direct sales
- Word processing
- Basic math
- Fine dining experience
- Team management
- Conflict resolution
- Computer Networking
- Employee evaluation
- Windows (10 years)
- Closing sales
- Retail sales
- Resident's rights
- Vendor relationship management (10 years)
- Memory care
- Microsoft Powerpoint
- Hospitality
- Public health
- Geriatrics
- Luxury properties
- B2B marketing
- Contract negotiation
- Microsoft Outlook
- Social media management
- Financial operations management
- Data analytics
- Property rent collection
- Accounting and finance experience
- Managed care
- Payroll processing
- Hiring
- Training & development
- Experience in non-profits
- Vendor coordination (10 years)
- Event planning
- Databases
- Christian counseling
- Negotiation
- Inside sales
- Canvassing
- Time management
- Budgeting
- Project management
- Regulatory compliance
- Supervising experience (10 years)
- Community management
- Facility management
- Territory management
- Tenants
- OneSite
- B2B
- Communication skills
- Employment & labor law
- Marketing and sales Community outreach
- Nonprofit management
- Groundskeeping
- Organizational skills
- Fair Housing regulations
- Human resources
- Presentation skills
- Team leadership
- HIPAA
- Recruiting
- Customer service
- Lead Tracking
- Construction
- OSHA
- Fundraising events
- Financial analysis
- Microsoft Word
- Organizational budget management
- Renovation
- CRM system proficiency
- Microsoft Publisher
- Senior leadership
- Strategic goal setting
- Marketing
- Payroll
- Organizational management
- Restaurant experience P&L Management
- Property management
- Community engagement
- High-end sales
- Professional networking
- Networking
- Microsoft Outlook Calendar
- Event scheduling
- Public speaking Public relations
- Sales administration
- Team development
- Interviewing
- Team scheduling
- Lead generation Hospitality
- Business development
- Employee training and development Networking and collaboration
- Direct marketing Salesforce
- Section 8
- Working with people with disabilities
- Profit & loss
- Administrative experience
- Yardi
- Cold calling
- Sales negotiation
- Sales pipeline
- Presentation creation
- Sales Support Contract Negotiation
- Staff supervision
- Profit and loss analysis
- Sales Management Event Marketing
- Dementia care
- Operations
- Community outreach
- Healthcare management
Certification
- Residential Care Facilities for the Elderly Administrator
- Driver's License
- First Aid Certification
- CPR Certification
- Personal Lines License
Timeline
Senior Living General Manager
Christian Care Communities
02.2024 - Current
Director of Sales and Marketing
Morning Pointe Senior Living
10.2023 - 01.2024
General Manager/maintenance Supervisor
Eucalyptus Real Estate
01.2021 - 10.2023
General Manager
Hawthorn Senior Living
01.2018 - 12.2020
Director of Sales & Marketing Manager/Pre-sales Marketing Manager
Hawthorn Senior Living
01.2015 - 12.2017
Owner/ Producer
Legacy Insurance Agency
04.2010 - 12.2014
Pastor
Harvest Baptist Church
01.2001 - 03.2010
Owner/Operator
SUNBELT MANAGEMENT COMPANY
01.1986 - 12.2000
Associate of Science - Business
Tarleton State University
Bachelor of Science - Pastoral/Business
Norris Bible Baptist Seminary Fort Worth
Certificate - Executive Director of Assisted Living
Argentum