Joe M. Martinez
Heavy Equipment Sales Manager
Oshkosh,WI
Summary
Experienced bilingual global sales and aftermarket parts leader with more than 20 years of experience in heavy equipment, OEM parts, and international sales operations. Proven ability to develop and execute strategic sales initiatives, drive revenue growth, manage global dealer networks, and lead cross‑functional teams. Skilled in sales strategy, marketing, risk management, financial analysis, project management, and training. Fluent in English and Spanish with extensive experience working with OEM manufacturers, dealers, and international customers.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Off-Road Equipment Manager Sales Professional
Quality Truck Care Center
01.2026 - Current
- Develop and manage sales projections to drive revenue growth.
- Coordinate and execute equipment demonstrations for customers.
- Identify and target new markets and business opportunities.
- Act as a strong sales closer, negotiating and finalizing deals.
- Generate new leads through proactive outreach and relationship building.
- Provide excellent follow-through throughout the entire sales process to ensure customer satisfaction.
Midwest Aftermarket Parts Manager
Farmers' Implement
01.2025 - 01.2026
- Lead and develop parts department staff including counter, warehouse, delivery, and outside sales teams.
- Drive revenue growth, margin performance, and seasonal promotional strategies.
- Collaborate with service technicians and customers to ensure accurate parts identification and solutions.
- Ensure compliance with corporate policies, safety standards, and Case IH manufacturer procedures.
Global Aftermarket Sales Director
Oshkosh Corporation
01.2016 - 01.2024
- Directed global aftermarket service and sales strategy for parts and maintenance service programs.
- Managed global sales forecasting and dealer engagement to increase spare parts revenue.
- Developed relationships with airports, dealers, and direct customers to expand aftermarket sales.
- Collaborated with engineering and manufacturing teams on product improvements and specialized service kits.
Latin America & Caribbean Aftermarket Parts & Service Manager
CNH Industrial
01.2012 - 01.2016
- Managed CASE IH agricultural parts and service operations across Latin America and the Caribbean.
- Developed sales forecasts, dealer programs, and regional sales strategies.
- Worked directly with sugar cane producers throughout Latin America to increase parts sales.
- Acted as liaison between dealers, engineering teams, and manufacturing plants.
Heavy & Light Equipment Sales Manager
CNH Industrial
01.2008 - 01.2012
- Managed New Holland, Kobelco, and CASE construction equipment sales across assigned regions.
- Led wholesale and retail sales forecasts and supported government bid programs.
- Developed dealer relationships to drive equipment, parts, and service sales.
- Coordinated with engineering teams to support new product introductions.
Area Sales Manager
CNH Capital
01.2007 - 01.2008
- Managed financial product sales including loans, leases, revolving credit accounts, and insurance programs.
- Developed sales strategies to increase dealer financing penetration and portfolio growth.
- Partnered with marketing, underwriting, and risk analytics teams to improve sales performance.
Commercial Credit Analyst
CNH Capital
01.2006 - 01.2007
- Analyzed commercial loan and lease applications for agricultural and construction equipment financing.
- Reviewed business and personal financial statements to determine creditworthiness.
- Worked with dealers and sales managers to structure financing solutions.
Loan Officer
JPMorgan Chase
01.2003 - 01.2006
- Underwrote consumer loans, credit lines, credit cards, and second mortgages.
- Provided bilingual support for Spanish-speaking customers.
- Expanded sales through cross-selling financial products.
Global Sales Manager
MCI WorldCom
01.1995 - 01.2003
- Developed corporate North American and international accounts for telecommunications solutions.
- Led sales presentations, trade shows, and corporate demonstrations.
- Managed account relationships and trained end users on conferencing systems.
Education
Bachelor of Arts (B.A.) - Interpersonal Communications
Skills
- Global Sales Strategy & Market Development
- Aftermarket Parts & Service Management
- Dealer Network Development
- Financial Analysis & Risk Management
- Project Management
- Customer Relationship Management
- Training & Team Leadership
- Bilingual Communication (English / Spanish)
- SAP
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Acrobat Professional
- RUMBA
- Moody’s Financial Analyst Program
- Finance Plus 80
Certification
- Certified Maintenance Training – McNeilus S‑Series Mixer
- Oshkosh Legacy Strikers, Global Strikers and Pierce Fire Trucks
- CASE Construction & New Holland Product and Engine Orientation Training
Accomplishments
- Exceeded CASE IH Parts & Service market margin goals.
- CNH Capital Credit Underwriting Achievement Award.
- MCI WorldCom President’s Club Sales Award.
- Diamond Award – Salesperson of the Quarter.
Affiliations
- Loyola University Latin American Society of Hispanics, Alumni
- Boys & Girls Club, Lifetime Parent Committee Member
Military Service
- United States Marine Corps, 1988-01-01, 1990-01-01
- United States Army National Guard, 1990-01-01, 1992-01-01
Timeline
Off-Road Equipment Manager Sales Professional - Quality Truck Care Center
01.2026 - Current
Midwest Aftermarket Parts Manager - Farmers' Implement
01.2025 - 01.2026
Global Aftermarket Sales Director - Oshkosh Corporation
01.2016 - 01.2024
Latin America & Caribbean Aftermarket Parts & Service Manager - CNH Industrial
01.2012 - 01.2016
Heavy & Light Equipment Sales Manager - CNH Industrial
01.2008 - 01.2012
Area Sales Manager - CNH Capital
01.2007 - 01.2008
Commercial Credit Analyst - CNH Capital
01.2006 - 01.2007
Loan Officer - JPMorgan Chase
01.2003 - 01.2006
Global Sales Manager - MCI WorldCom
01.1995 - 01.2003
Loyola University Chicago - Bachelor of Arts (B.A.), Interpersonal Communications