JOE PONTRELLI
Johns Creek,GA
Summary
Versatile Revenue Operations and Marketing Data expert with experience in CRM management, data governance, and workflow automation. Proven success in enhancing sales and marketing alignment through strategic initiatives and performance tracking. Strong analytical skills support ongoing optimization of revenue-generating processes.
Overview
2
2
years of professional experience
2
2
Certifications
Work History
Marketing & Data Coordinator
MILNER, INC.
Atlanta, GA
10.2025 - Current
- Directed CRM data cleanup strategy, identifying and correcting thousands of unassigned accounts to recover significant unmanaged revenue.
- Ensured marketing and sales data integrity across CRM and automation platforms, supporting accurate reporting and revenue execution.
- Streamlined workflows between sales and marketing through system integration and automation, improving lead conversion and operational efficiency.
- Led Salesforce CRM implementation for a $90M organization, establishing clean data, account ownership, and scalable sales/marketing processes.
- Partnered with sales leadership to align GTM strategy, pipeline ownership, and RevOps initiatives for improved collaboration.
- Managed sponsorships and customer engagement initiatives to enhance brand visibility and drive revenue impact.
- Tracked and analyzed KPIs to deliver actionable insights, enhancing ongoing optimization efforts.
Technology Consultant
MILNER, INC.
Atlanta, GA
05.2024 - 10.2025
- Delivered technology solutions including VoIP, document management, and IT services, improving client operations and satisfaction.
- Developed business through prospect research, outbound engagement, and relationship building, leading to increased client acquisition.
- Personally closed $300K+ in revenue without an active CRM/database, building pipeline entirely through self-sourced leads and disciplined follow-up.
- Identified sales process gaps through firsthand insight, shaping improvements in CRM and RevOps strategies.
Education
Master of Business Administration - Management
Kennesaw State University
Kennesaw, GA08-2025
BBA - Marketing
Kennesaw State University
Kennesaw, GA05-2024
Skills
- Marketing Analytics
- Lead Generation
- CRM Management
- Customer Relationship Management
- KPI & Performance Reporting
- Data Governance & Integrity
- Pipeline strategy
- Sales and Marketing Alignment
- Workflow Automation
- Advanced Excel / Reporting
- Cross-Functional Leadership
Personal Leadership
Endurance athlete with experience competing in the Boston Marathon and Ironman races, demonstrating elite discipline, long-term execution, and resilience. Balance high-volume training with full-time professional leadership and endurance-focused social media content creation.
Certification
HubSpot Revenue Operations
Key Impact
- Salesforce CRM implementation lead for $90M organization
- Exposed and addressed large volumes of unmanaged revenue
- Improved account ownership, reporting accuracy, and system adoption
- Bridged sales execution and operations strategy
Core Expertise
- Salesforce CRM Implementation
- Revenue Operations (RevOps)
- Data Governance & Integrity
- Account Ownership & Pipeline Strategy
- Sales & Marketing Alignment
- Workflow Automation
- KPI & Performance Reporting
- Demand Generation
- Cross-Functional Leadership
Timeline
Marketing & Data Coordinator
MILNER, INC.
10.2025 - Current
Technology Consultant
MILNER, INC.
05.2024 - 10.2025
Master of Business Administration - Management
Kennesaw State University
BBA - Marketing
Kennesaw State University