Joel Kriofske
JKE Associates, Inc.
MILWAUKEE,WI
1
Certification
25
years of professional experience
Strategic marketing writer and editor with expertise in content development and planning. As Executive Director of a leading Promotional Marketing Association, secured the industry's top recognition for promotion and recruitment while achieving Association of the Year honors. Recognized for outstanding newsletter among regional publications, demonstrating commitment to excellence in communication.
Work History
Education Volunteer
4 Years 9 Months- Developed and led curriculum for older adults to teach interview skills, enabling them to pose relevant questions and record responses that preserve family and peer stories.
- Supported senior learners with individualized tutoring and classroom guidance
- Prepared learning materials and organized instructional resources for sessions
- Reinforced lesson objectives through one-on-one and small-group support
Content Creator
7 Years 9 Months- Created dynamic videos to capture viewer interest. audience-appropriate videos at calculated intervals. Edit video to ensure refined, on-brand voice. Observe YouTube best practices and promotions guidelines.
- Developed branded content across digital channels, aligning messaging with marketing goals and audience needs.
- Produced engaging copy, visuals, and multimedia assets for social media, websites, and promotional campaigns.
- Managed content calendars to coordinate publishing schedules, deadlines, and campaign priorities.
Client Service Representative
8 Years 9 Months- Receive and vet notifications via Uber Eats app to determine the most efficient route and navigation to complete each client’s order. Utilize Uber Eats suite of applications to provide personalized customer service and accurate distribution of goods for all clients.
Editor and Writer
24 Years 9 Months- Wrote and edited content, coordinated marketing efforts, and designed graphics to enhance brand visibility. Managed advertising and public relations strategies for business-to-business accounts to strengthen client relationships. Utilized QuarkXpress, Adobe Photoshop, and Adobe Illustrator to create engaging visual content. Recognized with the national industry award for “Best Regional Newsletter.”
- Edited manuscripts for clarity, consistency, and adherence to house style requirements.
- Reviewed copy for grammar, punctuation, and factual accuracy before publication.
- Coordinated revisions with writers, designers, and production staff to maintain deadlines.
Education
B.A. - Journalism
B.A. - Marketing
Skills
Teaching strategies
Inquiry-based learning
Community engagement
Fundraising
Resource development
Program outreach
Problem-solving
Time management
Collaboration
Teamwork
Collaboration
Interpersonal relationships
Accomplishments
- Supervised team of 10 staff members.
- Documented and resolved management which led to industry awards.
- Achieved Pyramid Award by completing Membership Information and Recruitment with accuracy and efficiency.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Collaborated with team of 50 in the development of Statewide Association.
- Author of “My Father the G-Man,” published in Milwaukee Magazine.
Affiliations
- American Marketing Association
- Promotional Products Association International
- Promotional Products Association of Wisconsin / Lifetime Member
- Association Management Society
Certification
- Certified Promotional Products Professional
Interests
Sports and Recreation... Including years of Team Volleyball and Coaching
Running
Volunteering
Outdoor Recreation
Hiking
Walking to support charities
Timeline
Education Volunteer
North Shore School for Seniors
01.2022 - CurrentRead More
Content Creator
JKE Reps
01.2019 - CurrentRead More
Client Service Representative
Uber Eats
01.2018 - CurrentRead More
Editor and Writer
JKE Associates, Inc.
01.2002 - CurrentRead More
University of Puget Sound
B.A. from Marketing
Read More
Marquette University
B.A. from Journalism
Read More
Personal Information
Title: Writer | Editor
Military
U. S. Air Force, Radio Communications, Armed Forces Radio Service