Joel S. Scarbrough
Howe,USA
Summary
Award-winning broadcast professional with extensive experience in station management, operations, and promotions. Proven track record in revenue growth and increased viewership through strategic digital and traditional media initiatives. Expertise in budget management, program development, and team leadership.
Overview
36
36
years of professional experience
Work History
Station Manager
WFXG-TV
Augusta, GA
12.2023 - 04.2025
- Responsible for news, sales promotion, news production, and engineering operations at this FOX Lockwood property.
- Redefined assets and personnel, strengthening overall market position in the 110th DMA.
- Increased viewership for both 5-hour morning news block and 6 p.m. news.
Creative Services Director and Marketing Manager
KTEN-TV
Denison, TX
07.2019 - 12.2023
- Led creative services department for Lockwood triopoly of NBC/ABC/CW in this 159th market located between Dallas/Fort Worth and Oklahoma City.
- Managed all station creative content, including on and off-air promotions, commercial production, sales marketing, news elements, and digital domain advertising.
- Directed and performed on-location videography as writer/producer and VO talent, enhancing visual storytelling for various projects.
Operations/Creative Services Director
KTEN-TV
Denison, TX
11.2010 - 07.2018
- Managed all station and news operations to successfully increase ratings and market share in sales, news viewership and programming.
- Directed brand development and provided creative solutions to enhance both digital and traditional sales services visibility for NBC, ABC and the CW network affiliations.
- Recruited and motivated employees to understand the overall vision and goals of the television station.
- Directed all creative services and promotion.
Sales Service Technician
TECHNICOLOR/GRASS VALLEY
Nevada City, CA
07.2008 - 12.2011
- Built strong client relationships by demonstrating and ensuring that there was a thorough understanding of GV product features, support, and capabilities.
- Supported development of sales strategies for diverse clients that facilitated sales growth.
- Performed technical assistance for current Grass Valley product users.
V.P. Broadcast Sales and Marketing
CINESYS/AUTODESK MEDIA & ENTERTAINMENT
Houston, TX
05.2006 - 12.2008
- Oversaw system sales and marketing for broadcast and post-production customers at worldwide channel reseller of Autodesk Media and Entertainment systems, enhancing market presence.
- Responsible for sales and marketing for broadcast and post-production customers with worldwide channel reseller of Autodesk Media and Entertainment systems.
- Collaborated with Autodesk Media and Entertainment to develop and present targeted marketing strategies by promoting "Smoke for Broadcast."
Director of Operations/Station Manager/Creative Director
KXII-TV
Sherman, TX
01.1989 - 12.2006
- I was instrumental in creating the highest-rated local CBS news programming in this markets history, which outperformed all competition located within the Dallas/Fort Worth DMA.
- Oversaw digital media efforts, driving development and supporting sales to enhance audience engagement.
- Established and maintained annual operational, promotional, and production payroll budgets, ensuring alignment with financial targets.
- Managed station promotions to enhance visibility of news, weather, and sports brands.
- Led the recruitment and hiring process for station staff in both news and production.
- increased station efficiencies through the development of new processes.
Education
Certification IOS - Apple OS and Final Cut Pro Certifications
Digital Resources
Dallas, TX05-2008
Associate of Science - Electronic engineering with emphasis on broadcast television production
VTI
Dallas, TXField of Study - Journalism
Eastern Oklahoma State College
Wilburton, OKSkills
- Brand development
- Sales marketing
- Digital advertising
- Broadcast operations
- Team leadership
- Client relations
- Staff development
- Regulatory compliance
Other Professional Experience
- DAYSTAR TELEVISION NETWORK, Bedford, TX, Multi-cam editor and producer, Utilizing FCPX and Autodesk Smoke platforms.
- KPOM TV, (now Nexstar property KNWA), Fort Smith, AR, Commercial producer and creative supervisor
- KHBS 40/29 Television Hearst Television, Fort Smith, AR, Control room and studio technician and videographer
- KHYI Radio, Dallas, TX, Producer and voice over talent, for station promotions in #5 radio market. On-air announcer.
- Cumulus Radio, Chattanooga, TN, Writer, commercial producer, on air talent
- SPRING CREEK PRODUCTIONS, McKinney, TX, Editor, producer and buyer for agency focused heavily on corporate banking and dental care clients.
Timeline
Station Manager
WFXG-TV
12.2023 - 04.2025
Creative Services Director and Marketing Manager
KTEN-TV
07.2019 - 12.2023
Operations/Creative Services Director
KTEN-TV
11.2010 - 07.2018
Sales Service Technician
TECHNICOLOR/GRASS VALLEY
07.2008 - 12.2011
V.P. Broadcast Sales and Marketing
CINESYS/AUTODESK MEDIA & ENTERTAINMENT
05.2006 - 12.2008
Director of Operations/Station Manager/Creative Director
KXII-TV
01.1989 - 12.2006
Certification IOS - Apple OS and Final Cut Pro Certifications
Digital Resources
Associate of Science - Electronic engineering with emphasis on broadcast television production
VTI
Field of Study - Journalism
Eastern Oklahoma State College