Joel Surace
6136 Diffin Rd. Cicero,NY
Summary
Goal-oriented Sales Representative successful at closing sales and satisfying customers. Stays on top of changes in marketing, customer purchasing and service standards. Continuously meets and exceeds sales objectives. Creative in overcoming obstacles and satisfying challenging customers. Successful history of establishing and maintaining long term relationships for immediate and future sales.
Overview
36
36
years of professional experience
Work History
Owner/Operator
Dark Star Sports Cards
Cicero, New York
07.2025 - Current
- Licensed NYS vendor attending local sports card events to enhance brand visibility.
- Oversaw inventory management and stock replenishment processes to optimize product availability.
- Developed marketing strategies promoting sports products and events for increased engagement.
- Handled financial transactions, maintaining accurate sales records for transparency and accountability.
- Managed daily operations encompassing business sales inventory and accounting functions.
- Ensured compliance with local laws, regulations, and procedures governing business operations.
- Monitored financial performance weekly to uphold fiscal responsibility and inform decision-making.
- Established competitive pricing models aligning with profitability objectives.
Outside Sales and Project Management
Morton Buildings, Inc.
Homer, NY
01.2022 - 06.2025
- Collaborated with marketing, engineering, operations, and finance to achieve successful project completion.
- Conducted meetings with customers to present offerings and secure sales.
- Developed client relationships by promptly addressing inquiries and ensuring satisfaction.
- Assisted in preparing proposals, presentations, sales contracts, and related documentation.
- Coordinated project activities through scheduling meetings and documenting minutes.
- Hired subcontractors based on quality assessments and cost evaluations.
- Discussed various options for consumer and commercial garage doors and windows with clients.
- Monitored project progress against timelines and established key milestones.
Sales Representative
Romano Subaru
Syracuse, NY
10.2010 - 09.2021
- Greeted customers upon arrival to establish rapport and discuss vehicle options.
- Maintained high referral rates through exceptional customer service.
- Educated customers on sales processes, warranty requirements, and service standards.
- Finalized documentation for contracts, purchase receipts, vehicle registrations, and dealer files.
- Tracked updates on vehicles, market changes, and customer purchasing trends.
- Networked with remote dealers to source vehicles for customer needs.
- Maximized quality of used inventory by managing trade-ins and sourcing desirable auction vehicles.
- Consistently exceeded sales quotas by pursuing leads and closing deals.
Outside Sales Representative
O’Connell Electric
Victor, NY
07.2009 - 10.2010
- Facilitated business development through open communication with leadership.
- Educated customers on product features to highlight benefits and boost understanding.
- Maximized revenue by employing effective upselling techniques.
- Attended trade shows to network and establish new business relationships.
- Collaborated cross-departmentally to complete seamless sales transactions.
- Negotiated prices and established contracts to finalize sales agreements efficiently.
- Secured sales leads via networking groups, referral partners, and company meetings.
- Conducted site visits for needs assessment and strategic solution recommendations.
Sales Representative
Romano Mercedes Subaru
Syracuse, NY
10.1997 - 06.2009
- Greeted and assisted customers entering showroom or sales lot to answer questions and show vehicles.
- Closed deals by working with finance and insurance team to provide customers with smooth, comprehensive service.
- Asked prospective customers open-ended questions to identify needs and desires for next auto purchase.
- Contacted customers after sale to provide owed add-ons, encourage repeat business and request referrals.
- Greeted customers at arrival to build positive relationships and discuss vehicles.
- Maintained high referrals and consistent repeat business due to first-rate customer service standards.
Sales Representative
Burdick Bmw
Cicero, NY
01.1995 - 10.1997
- Greeted customers at arrival to build positive relationships and discuss vehicles.
- Responded to inquiries from potential customers via email and telephone.
- Showcased vehicle features and took customers on test drives in local area.
- Managed sales negotiations and financing options.
- Maintained high referrals and consistent repeat business due to first-rate customer service standards.
Admissions Representative
Bryant & Stratton College
Syracuse, NY
02.1990 - 10.1994
- Thoroughly reviewed admissions applications and evaluated credentials to approve students for enrollment.
- Welcomed students and families to campus and provided guidance to director's office.
- Presented information session speeches to explain perks, benefits and details about enrolling.
- Advised students throughout admissions process and assisted with questions or concerns about completing and submitting specific forms and documents.
Education
Associate of Applied Science - Business Administration
Bryant And Stratton College
Syracuse, NYSkills
- Project management and tracking
- Proposal writing and development
- Commercial construction expertise
- Permit processing and compliance
- Relationship management
- CRM platform proficiency
- Microsoft Teams organization and Webex facilitation
- Negotiation tactics
- Product demonstrations
- Referral generation
- Sales strategies
- Customer retention strategies
- Customer needs assessment
Timeline
Owner/Operator
Dark Star Sports Cards
07.2025 - Current
Outside Sales and Project Management
Morton Buildings, Inc.
01.2022 - 06.2025
Sales Representative
Romano Subaru
10.2010 - 09.2021
Outside Sales Representative
O’Connell Electric
07.2009 - 10.2010
Sales Representative
Romano Mercedes Subaru
10.1997 - 06.2009
Sales Representative
Burdick Bmw
01.1995 - 10.1997
Admissions Representative
Bryant & Stratton College
02.1990 - 10.1994
Associate of Applied Science - Business Administration
Bryant And Stratton College