Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Johanna Goosey

Fairport,NY

Summary

Organized, independent worker with strong time management skills. Detail-oriented and able to learn new tasks quickly and effectively. Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.

Overview

25
25
years of professional experience

Work History

Brand Development Manager

Southern Glazer's Wine And Spirits/Atlantic
10.2018 - Current
  • Enhanced brand visibility by developing and executing strategic marketing campaigns.
  • Established strong relationships with key industry influencers, resulting in increased brand exposure.
  • Improved overall brand reputation by addressing customer feedback proactively and implementing necessary changes.
  • Optimized budget allocation by closely monitoring performance metrics and reallocating resources as needed.
  • Managed Constellation sales for 3 Full Book Teams in Rochester and Buffalo On and Off Premise.
  • Trained all current BDMs for Upstate NY on ways of working, Compass, Topaz, Sales Trackers, Brandmuscle and Hyble.
  • Presented large On Premise pairing dinners
  • Staff Trainings and Consumers events On and Off Premise.
  • Managed Work with schedules with sales teams and AMs.
  • Worked closely with AMs and SC to hit all sales programs.
  • Supplier Work With scheduling and presenting.

Portfolio Manager

Moet Hennessy
09.2016 - 10.2018
  • Demonstrates an understanding of supplier brand strategies
  • Dedicated client representative by acting as the liaison between the supplier and the sales force
  • Create market tools to supplier initiatives
  • Develop cohesive brand strategies with supplier and channel managers
  • Communicate market conditions to the supplier
  • Communicate and coordinate programs with the sales force
  • Manage supplier inventory at key accounts
  • Identify and develop key accounts in the on and off premise segments
  • Understand the specific needs and marketing strategies of the key accounts
  • Building and improving relationships with supplier and accounts in Buffalo, Rochester, Syracuse market
  • Coach and develop staff in key accounts
  • Host/speak at Brand Ambassador events for key accounts and consumers
  • Execute consumer education programs within on and off premise accounts
  • Develop innovative beverage strategy solutions that leverage MH products.

General Merchandiser

Southern Wine and Spirits
04.2016 - 09.2016
  • Build and maintain product displays in compliance with SLA regulations
  • Maintain customer service expectations through daily communication
  • Problem resolution and follow up
  • Transport, replace and maintain point of sale advertising
  • Maintain awareness of all product information, merchandise promotions and advertising
  • Communicate with sales department and management regarding selling trends throughout the company and communicate customer requests
  • Working with suppliers to sell in new display locations and help get products on the floor and displayed accordingly.

Territory Manager

Acosta/Kellogg's
10.2011 - 03.2016
  • Deliver Sales Fundamentals (Distribution, Shelving, and Merchandising) goals in assigned territory
  • Coordinate and maintain all merchandising events in assigned territory
  • Follow Company policy in execution of work
  • Develop and execute personal Performance Agreement
  • Perform special projects
  • Communicating customer needs, objectives as assigned by Unit or Sales Manager
  • Maintain full distribution and display of products in assigned accounts
  • Rotate stock, clean and stock display and price merchandise as appropriate
  • Perform such duties as checking date codes, ensuring adherence to approved plan-o-gram
  • Report observations to Unit manager regarding outdated products, unbalanced stock, out-of-stock situations, and point of purchase requirements
  • Innovation of new products
  • Selling in displays or any promotional items
  • Presentations to buyers of all products and pricing.

Territory Manager

Kellogg Snacks
10.2008 - 10.2011
  • Selling Displays
  • New products and maximizing the product on display by using the fact based selling tool
  • Ordering Product using the Hand Held Computer to maximize the Shelves to be full and fresh
  • Organizing, Rotating, and stocking shelves during each store visit
  • Provide excellent customer service building Multiple Displays
  • Brand Building
  • Training many new Merchandisers hired at Kellogg's
  • Hitting daily, weekly, monthly numbers
  • Managed 20 different merchandisers within my territory.

Merchandiser

Kellogg Snacks
06.2008 - 10.2008
  • Work with sales representatives to get deliveries put up on time
  • Building Displays Merchandising with POS
  • Maintaining good relationships with store managers and grocery managers
  • Rotating product based on package dates
  • Covered Territory Managers Vacations Serviced over 65 accounts.

Grocery Wine Sales Representative

Premier Beverage
01.2005 - 05.2008
  • Hitting sales quotas weekly, monthly, yearly
  • Selling in new product (innovation)
  • Wine Tastings
  • Product Certified Store Pack-outs and building of displays/merchandising Point of sale
  • Supplier 'Ride Withs'
  • Maintained over 85 accounts
  • Had the largest territory in this division and raised sales numbers by 40% in first month.

Liquor and Wine Sales Representative

Colony Liquor and Wine
08.1999 - 01.2005
  • Maintained over 150 accounts selling in new and existing product
  • Created wine and liquor menus for on-premise accounts
  • Held wine tasting events for hundreds of consumers
  • Merchandiser of displays for off-on Premise accounts
  • Ran and maintained sales/POS warehouse
  • Had two of the largest off premise accounts in Rochester.

Education

Business Management, Business Management, Human Resource Management, Managerial Finance, Marketing, Management Information Systems, Production Operations Management, Strategic Management -

Monroe Community College
Henrietta, NY
05.1998

Skills

  • Experienced Proof Usage, Training and Customer Set Up
  • Internet Explorer, Excel, Microsoft Office, PowerPoint, Word
  • Management, Marketing, Merchandising Management
  • Point of sale, Presentations, Pricing
  • Problem resolution, Proposal Writing, Selling
  • Trained in liquor, wine and food service Point of Sale (POS)system operation
  • Master of sales techniques
  • Upbeat, Outgoing and Positive
  • Highly responsible and reliable
  • Works well under pressure
  • Exceptional interpersonal skills
  • In-depth food and wine knowledge
  • Brand strategy
  • E-commerce strategy
  • Social Media Strategy
  • Staff Coaching
  • Performance monitoring
  • B2B Sales
  • Sales Tracking
  • Sales Support
  • Internal Communications
  • Brand-building strategies
  • Partnership Development
  • Competitor Analysis
  • Event Coordination
  • Brand positioning
  • Product Management
  • Product positioning
  • Marketing expertise
  • Marketing Communications
  • Strategy Development
  • Budget Development
  • Supply Chain Management
  • Category growth
  • Decision-Making
  • Relationship Building
  • Staff Management
  • MS Office Suite
  • Strategic Planning
  • Digital Marketing
  • Training and Onboarding
  • Social Media Marketing
  • Marketing Plan Development
  • Project Management
  • Customer Relationship Management (CRM)
  • Creative and Innovative
  • Strategic Planning and Alignment
  • Data Analytics
  • Social Media Platforms
  • Calendar Management
  • Cross-departmental Alignment
  • Business Objective Analysis
  • Brand Development
  • Budgeting and Allocation
  • Promotional Events
  • Corporate Communications
  • Budget Forecasting
  • Product Promotion
  • Budgeting and Allocation 
  • Contract Management
  • Team Recruiting and Hiring
  • Sales Forecasting
  • Pricing Strategies

Accomplishments

Created strategies to develop and expand existing customer sales, which resulted in a 30% increase in monthly sales.

Timeline

Brand Development Manager

Southern Glazer's Wine And Spirits/Atlantic
10.2018 - Current

Portfolio Manager

Moet Hennessy
09.2016 - 10.2018

General Merchandiser

Southern Wine and Spirits
04.2016 - 09.2016

Territory Manager

Acosta/Kellogg's
10.2011 - 03.2016

Territory Manager

Kellogg Snacks
10.2008 - 10.2011

Merchandiser

Kellogg Snacks
06.2008 - 10.2008

Grocery Wine Sales Representative

Premier Beverage
01.2005 - 05.2008

Liquor and Wine Sales Representative

Colony Liquor and Wine
08.1999 - 01.2005

Business Management, Business Management, Human Resource Management, Managerial Finance, Marketing, Management Information Systems, Production Operations Management, Strategic Management -

Monroe Community College

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Johanna Goosey