Johanna Inesta
Orlando,FL
Summary
Senior Sales Manager with background in leading high-performing sales teams, developing strategic growth plans, and driving revenue growth. Known for strong leadership skills, customer relationship management, and ability to identify new business opportunities. Proven track record in improving sales processes, training staff for success, and building lasting relationships with key clients. Made significant impacts in previous roles by fostering team collaboration and executing successful sales strategies. Bilingual communicator with strong problem-solving skills, dedicated to fostering high-performing teams and achieving ambitious business objectives.
Overview
1
1
Certification
23
23
years of professional experience
Work History
Inhouse Manager
Orange Lake Resort
Orlando, Florida
06.2026 - 09.2026
- Monitored staff performance, promptly addressing issues to maintain productivity.
- Coached and mentored team members, improving skills and enhancing job performance.
- Conducted performance reviews, providing constructive feedback for continuous improvement.
- Led team meetings and one-on-one sessions to drive performance enhancements.
- Developed and implemented strategic plans that aligned with company objectives, guiding team direction.
- Provided leadership insights and mentoring to onboard new employees effectively.
- Established ambitious goals that motivated employees to consistently exceed business targets.
- Identified customer needs efficiently, assisting with inquiries to boost satisfaction.
Senior Manager
Hilton Grand Vacations
Orlando, Florida
04.2024 - 06.2026
- Developed senior leadership reports to inform corrective action planning and enhance decision-making.
- Managed a team of 10+ employees by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance.
- Led team of managers to improve operational efficIency and streamline processes.
- Oversaw talent acquisition, training, and development programs to build high-performing teams.
- Implemented training programs to elevate team performance and service standards.
- Conducted weekly meetings with sales team to evaluate performance against goals and align on objectives.
- Facilitated team meetings and workshops to align on goals and strategies.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Held regular one-on-one meetings with employees to review performance and priorities and provide feedback.
- Reported to executive leadership on performance metrics, challenges, and strategic opportunities.
- Analyzed business performance data and forecasted business results for upper management.
- Participated in recruitment initiatives by interviewing potential candidates and selecting suitable hires.
- Developed and implemented International Training Program for new locations.
Selling Manager
Travel & Leisure- Wyndham Destinations
Orlando, FL
03.2020 - 01.2024
- Executed complete sales cycle from prospecting leads to contract negotiations and closing, driving significant sales growth.
- Met and exceeded personal and departmental sales goals utilizing owner generated leads.
- Addressed price objections and applied effective closing techniques, contributing to overall sales generation.
- Built professional relationships by identifying client needs, resulting in increased sales and new opportunities.
- Developed strong client relationships by actively engaging with clients and understanding their needs. by asking appropriate questions, identifying needs and providing insightful information regarding products.
- Implemented professional sales presentations to creatively communicate product quality and market comparisons.
- Communicated effectively with clientele to maintain customer satisfaction and loyalty.
- Monitored contract processing to minimize rescission decisions.
- Developed and implemented restructuring solutions, training programs and process improvement initiatives to boost performance.
General Manager
The Worx Orlando
Orlando, FL
02.2021 - 07.2021
- Delivered exceptional client experiences through hands-on leadership of associates and managers.
- Developed sales and service strategies to boost revenue and enhance customer retention.
- Managed 70 executive suites, conference rooms, and retail store building to ensure optimal functionality and client satisfaction.
- Built and maintained loyal, long-term customer relationships through effective account management.
- Improved operational performance by creating effective business strategies and streamlined systems.
- Guided management and supervisory staff to promote smooth operations.
- Recruited, interviewed and hired qualified staff for open positions.
- Trained employees on duties, policies and procedures.
- Managed inventory levels and conducted corrective action planning to minimize long-term costs.
- Complied with company policies and government regulations to prevent and detect rule violations and protect organization from fines and lawsuits.
- Tracked monthly sales to generate reports for business development planning.
Business Owner
Balloonslando
Orlando, FL
10.2008 - 11.2020
- Owned and managed daily operations of Event planner and Decor business, including supervising employees and providing onsite training and continuing education to staff.
- Developed and executed marketing and advertising strategies to drive strategic growth and align with revenue goals.
- Created sales strategies to promote advertising offerings and motivate larger deals.
- Leveraged social media, including Facebook, to expand market reach.
- Oversaw redesign and launch of company website, producing whitepapers, emails, newsletters, and web content to enhance customer engagement.
- Planned and publicized events, including negotiating vendor contracts and designing promotional materials.
- Created and implemented standard operating procedures and management systems for inventory, finance, and human resources to streamline sales processes through various channels.
- Resolved issues quickly through meticulous research and quick decision making.
- Mentored newly hired employees to take on responsibilities and tasks with understanding.
- Conferred with customers to understand needs and finalize purchase orders.
- Monitored supplier operations to verify quality, delivery schedule and conformance to contract specifications.
- Set pricing structures according to market analytics and emerging trends.
Store Manager
Signet-Kay Jewelers
Altamonte Springs, Florida
10.2017 - 07.2020
- Oversaw all store operations while generating up to $2.5 m in annual sales.
- Established sales goals and strategies that contributed to increased growth in sales and profitability.
- Led organizational leadership efforts, establishing a business vision that aligned with sales, profit, and revenue goals.
- Managed and coached a sales team including training, goal setting and evaluation.
- Provided excellent customer service and adhered to all standard practices, resulting in maximized sales and minimized shrinkage.
- Hired, trained and managed a team of 15 associates, including evaluating performance, producing employee schedules and enforcing disciplinary actions.
- Boosted team morale and overall sales volume by creating incentivizing sales contests and spiffs.
- Addressed sales performance issues through training and counseling and resolving issues tactfully.
- Developed and promoted branding initiatives and marketing strategies that aligned with sales goals.
- Cultivated relationships with suppliers and key clients to support long-term business development.
- Streamlined hiring processes, including identifying and staffing top talent, training new team members on best practices and protocol and managing employees to ensure optimal productivity.
- Reorganized the sales floor to meet company demands.
- Generated monthly and annual sales reports.
- Reconciled daily sales, returns, and financial transaction reports and prepared bank deposits.
- Monitored individual performance results and engaged in timely coaching sessions.
Business Owner
Bead Palace
Mayaguez, PR
02.2004 - 12.2007
- Directed strategic and brand-appropriate marketing initiatives to improve presentation and maximize sales.
- Created and implemented strategies to expand customer sales and enhance overall customer engagement.
- Developed and executed branding initiatives and marketing strategies to align with sales goals and enhance brand visibility.
- Managed store opening and closing procedures, balancing cash registers and completing staff assignments for operational efficiency. the store, including counting cash, opening and closing cash registers and creating staff assignments.
- Promoted company's image in a positive manner to customers, delivering superior customer service experience.
- Provided excellent service to all customers through active engagement, direct eye contact, and listening skills.
- Built customer confidence by actively listening to concerns and giving appropriate feedback.
- Maintained records of production, inventory, income, and expenses.
- Explained features and benefits of semi-precious stones and other fine gemstones to educate and inform customers about quality.
Education
Business Administration And Management
University of Puerto Rico - Mayaguez
United StatesSkills
- Sales strategy development
- Strategic planning
- Policy development
- Team leadership
- Supervision and training
- Negotiation skills
- Complex problem-solving
- Problem solving
- Multitasking
- Bilingual communication
- Strong work ethic
Certification
- Real Estate Agent
Timeline
Inhouse Manager
Orange Lake Resort
06.2026 - 09.2026
Senior Manager
Hilton Grand Vacations
04.2024 - 06.2026
General Manager
The Worx Orlando
02.2021 - 07.2021
Selling Manager
Travel & Leisure- Wyndham Destinations
03.2020 - 01.2024
Store Manager
Signet-Kay Jewelers
10.2017 - 07.2020
Business Owner
Balloonslando
10.2008 - 11.2020
Business Owner
Bead Palace
02.2004 - 12.2007
Business Administration And Management
University of Puerto Rico - Mayaguez