Johanne Melissa Ramos
Central Islip,NY
Summary
Product Marketing Specialist with over 5 years of experience leading product launches across the U.S., Latin America, and Japan. Skilled in go-to-market strategy, product positioning, and cross-functional collaboration. Thrives in team environments, enjoys sharing ideas, and brings a balance of creativity and strategic thinking to every product launch. Fluent in English and Spanish.
Overview
6
6
years of professional experience
Work History
Product Marketing Specialist
Canon USA
11.2022 - Current
- Lead product launches for PowerShot cameras, SELPHY printers, and entry-level cameras and lenses across the U.S. and Latin America, coordinating cross-functional teams from planning to launch.
- Partner with Canon headquarters in Japan and regional teams to adapt global product strategies for local markets and support successful product launches.
- Work closely with Marketing, Sales, Product Planning, Business Strategy, and Creative teams to keep product launches on track and meet key milestones.
- Create presentations and product updates to keep cross-functional teams informed about launch plans, product positioning, and market insights.
- Manage launch budgets, purchase orders, and invoice processing in Oracle while tracking departmental spending and supporting financial planning.
- Develop product training materials and localized marketing content for Latin America, ensuring product information is accurate and consistent across launch materials.
- Train sales teams and dealers on new products and lenses to build product knowledge and support successful product launches.
- Analyze customer feedback, competitive activity, and market trends to inform future product planning and regional marketing strategies.
- Represent Canon at trade shows, product launches, and customer events by demonstrating new products, answering questions, and gathering customer feedback.
Sales Admin Associate Specialist
Canon USA
09.2021 - 11.2022
- Managed sales operations for Latin American customers, handling order processing, contract updates, and pricing in both English and Spanish.
- Worked closely with Credit, Marketing, Logistics, and Sales teams to ensure orders were processed accurately and met shipping requirements.
- Served as the main point of contact between sales management and customers, resolving order issues and addressing product-related questions.
- Investigated and resolved customer issues, escalating complex cases when needed to ensure timely resolution.
- Identified opportunities to improve internal processes and supported system cleanup efforts to increase efficiency.
- Supported the Product Control team during a maternity leave by maintaining product inventory operations, training a new team member, and ensuring continuity across daily processes.
- Supported the Product Control team by monitoring inventory levels and maintaining system accuracy during staffing leave.
Digital Marketing Specialist
ImpressArt
06.2020 - 09.2021
- Managed paid advertising campaigns across Amazon, Google, and Microsoft Bing, using performance data to optimize campaigns and improve results.
- Conducted keyword research and competitive analysis to improve search rankings, increase product visibility, and reduce advertising costs (ACoS).
- Increased Amazon sales by 40% by identifying market trends, optimizing product listings, and improving category performance across multiple online marketplaces.
- Built and managed the company's Amazon Brand Store while enhancing product listings to improve the customer experience and drive engagement.
- Reduced intellectual property (IP) infringements by 80% through proactive monitoring and enforcement across Amazon and other online marketplaces.
- Created daily sales reports and performance dashboards for executive leadership, highlighting top-selling products, market trends, and growth opportunities.
- Worked closely with leadership and cross-functional teams to improve the customer experience and strengthen the company's online brand presence.
- Grew the company's Facebook community through product Q&As, giveaways, and promotional campaigns that increased customer engagement.
- Trained and onboarded my successor, documenting key processes and ensuring a smooth transition of day-to-day responsibilities.
Education
BBA - Marketing Management
Baruch College
New York, NY05-2020
Associate of Science - Business Administration
Suffolk County Community College
Brentwood, NY05-2018
Skills
Product Marketing, Go-to-Market Strategy, Product Launches, Project Management, Cross-Functional Collaboration, Product Positioning, Market Research, Competitive Analysis, Customer Insights, Product Training, Presentation Development, Stakeholder Management, Budget Management, Digital Marketing, Amazon Seller Central, Amazon Ads, Google Ads, Microsoft Bing Ads, Oracle, Microsoft Excel, Microsoft PowerPoint, Google Workspace, Adobe Photoshop, Adobe Lightroom, Adobe Premiere Pro, English (Fluent), Spanish (Fluent)
Timeline
Product Marketing Specialist
Canon USA
11.2022 - Current
Sales Admin Associate Specialist
Canon USA
09.2021 - 11.2022
Digital Marketing Specialist
ImpressArt
06.2020 - 09.2021
BBA - Marketing Management
Baruch College
Associate of Science - Business Administration
Suffolk County Community College
INTERNSHIPS
Business Development Intern
Mark Seliger Photography - Manhattan, NY
03/2020 - 06/2020
- Managed the NIMBLE CRM system to support client relationships and business development activities.
- Conducted market and industry research to identify trends and support business strategy.
- Assisted with brand development and client outreach initiatives.
Marketing & eCommerce Intern
Baci Fashion - Brooklyn, NY
10/2019 - 03/2020
- Created digital content for web and email campaigns using Adobe Photoshop and Canva.
- Edited and optimized product images for eCommerce platforms.
- Supported digital marketing campaigns through email marketing and social media.