John Campbell
Cleveland,OH
Summary
Accomplished marketing and communications leader with expertise in building and leading effective marketing strategies that leverage data analytics to increase revenue, customer engagement, and brand identity. Leads the development of strong marketing teams with expertise in digital fundraising, advertising, and event marketing. Launched the Digital Fundraising Practice at Red Edge, oversaw a team of contractors and helped grow colleagues in a flat management system, while immediately contributing to a successful existing public affairs practice. Has a demonstrated record of success in establishing cross-functional relationships, growing businesses, and boosting account retention.
Overview
16
16
years of professional experience
Work History
Strategist
Red Edge
Cleveland, OH
01.2021 - Current
- Successfully launched a Fundraising practice leading to the successful acquisition of multiple clients generating hundreds of thousands of dollars per year in revenue.
- Retained over 90% of clients.
- Generated over 1 million dollars in two years for leading national policy organizations who had largely stopped digital fundraising.
- Managed a team of five contractors to ensure timely delivery of creative for client needs ranging from email to advertising creative.
- Built processes to increase team efficiency and operational success in ad operations, media planning, and internal communication resulting in fewer clicks per item.
- Increased revenue year over year at a sustained rate of ~96% per year (meaning agency revenue doubled almost every year).
- Provided counsel on public affairs, grassroots advocacy, and digital fundraising for over two dozen liberty organizations helping to pass multiple pieces of legislation in SC, TN, NC, and more.
- Created new standard “pitch” documents.
- Assisted in strategic org decisions and realignment leading to increased productivity and significantly streamlined communications structure.
- Retained over 90% of clients.
Director of Client Fundraising Accounts
THE PROSPER GROUP
Cleveland, OH
01.2018 - 01.2021
- Fulfilled a critical role meeting the needs of a diverse roster of over 118 client accounts, with authority over a team of 11 account managers and associates engaged in a full spectrum of marketing activities, including digital fundraising, advertising, and event marketing.
- Pioneered the launch and continued management of a Digital Fundraising Department focusing on online advertising and built a new team.
- Introduced a new reporting and analytics strategy that encouraged a commitment to deeper KPIs and testing.
- Outstanding results, consistently meeting and exceeding performance targets for revenue, lead generation, social media engagement, and brand awareness for clients ranging from nonprofit organizations, senatorial campaigns, and financial firms to nutrition supplement companies.
- Orchestrate and lead staff training to build technical and communications competencies centered on delivering an elite client experience, which increased staff retention, improved client experience, and facilitated internal promotions.
- Increased client retention by 42% and reversed a shrinking customer base by transforming the effectiveness of client service in the first seven months in this role.
- Introduced a formal communications plan focusing on weekly status updates with each account. manager
- Serves as a trusted advisor and mentor to the team, providing guidance and direction in account management strategies.
- Generated $7MM in additional in revenue for the agency's two largest clients by creating customized and unique marketing plans.
Vice President of Marketing, Following Several Promotions
FREEDOMWORKS
Washington, DC
01.2011 - 01.2018
- Over my tenure with the organization, innovated digital fundraising plans and strategies that leveraged data driven techniques to consistently meet and exceed revenue targets.
- Generated an average of over 2.7 million online grassroots actions annually.
- Created and continuously optimized the first organization brand guider and content marketing calendar.
- Led presentations at major donor events and developed proposals for potential investors.
- Oversaw all direct response and organizational marketing initiatives
- Built and refined cross departmental internal communications systems
- Innovated a system of testing and optimization across all channels and brands to optimize lead generation and audience building.
- Expanded the database of email addresses by 1.2 million email accounts at an acquisition cost of $0.73 per new contact; leveraged data-driven processes that improved the average email open rate by 2%.
- Led the implementation of an enterprise level Demand Side Platform (DSP) to support advertising efforts.
- Created strong succession plans and bench strength by training new staff members in copywriting and social media skills, and fostering a culture of internal promotions.
- Decreased employee turnover and the costs associated with outside contractors.
- Responsible for the hiring, onboarding, and continuing leadership of a five-person team engaged in online fundraising and all facets of digital marketing.
- Utilized email and social media, analytics, with to oversee a $4.5MM annual budget.
- Delivered 140% in ROI in this role, reaching a peak of 500% in one year.
- Performed consistent quarterly analysis that in 2014 identified the declining value of Facebook followers leading to a revision to focus on follower engagement.
- In 2012, developed a one-time digital fundraising “money bomb” focusing on small-dollar donations that leveraged social media, digital advertising, and email to garner over $2MM in contributions in two weeks, shattering a goal of $650K.
- In 2011-2012 initiated a new social media content strategy that added over 1 million Facebook fans to the FreedomWorks page, and an additional 500k to the former President’s page.
Media Analyst
SMART MEDIA GROUP LLC
Alexandria, VA
01.2010 - 01.2011
Education
Master of Public Administration - Public Administration
American University
Washington, District of Columbia, DC01.2012
Bachelor of Arts Degree - History/Political Science
Loyola University of Chicago
Chicago, IL01.2008
Timeline
Strategist
Red Edge
01.2021 - Current
Director of Client Fundraising Accounts
THE PROSPER GROUP
01.2018 - 01.2021
Vice President of Marketing, Following Several Promotions
FREEDOMWORKS
01.2011 - 01.2018
Media Analyst
SMART MEDIA GROUP LLC
01.2010 - 01.2011
Master of Public Administration - Public Administration
American University
Bachelor of Arts Degree - History/Political Science
Loyola University of Chicago