JOHN COOK
Weston,FL
Summary
Sales and customer experience expert with over 20 years in luxury retail automotive and hospitality sectors. Demonstrated success in converting inbound inquiries into high-value sales through consultative techniques and relationship management. Adept at delivering personalized, high-touch service to discerning clients while consistently surpassing revenue goals in fast-paced, phone-driven sales settings.
Overview
16
16
years of professional experience
Work History
Sales Associate
Mercedes-Benz of Pembroke Pines
Pembroke Pines, FL
02.2018 - Current
- Handle high-volume inbound customer inquiries via phone, email, and showroom visits
- Convert leads into sales by guiding clients through a consultative buying process tailored to individual needs
- Deliver a premium, concierge-level experience aligned with luxury brand expectations
- Build long-term relationships resulting in repeat business and referrals
- Negotiate pricing and financing to maximize revenue while maintaining high customer satisfaction
- Consistently meet or exceed monthly sales targets in a competitive environment
Furniture Sales & Design Associate
Crate & Barrel
Hallandale Beach, FL
01.2015 - 02.2018
- Ranked #1 in-store and #2 in the Southeast region for sales performance
- Conducted personalized consultations, translating client preferences into tailored product solutions
- Demonstrated strong ability to upsell and cross-sell premium products
- Built rapport quickly with clients, leading to high close rates and repeat business
General Manager
Texas de Brazil
Ft. Lauderdale/Hallandale Beach, FL
10.2010 - 01.2015
- Led daily operations in a high-end dining environment focused on exceptional guest experience
- Managed and trained staff to deliver consistent, high-quality service
- Oversaw financial performance, staffing, and customer satisfaction metrics
- Developed strong interpersonal skills working with diverse, high-expectation clientele
Education
Bachelor of Arts - Interior Design
The American College of Applied Arts
London, EnglandSkills
- Inbound Sales & Lead Conversion
- Luxury Customer Experience
- Consultative Selling
- Relationship Building & Client Retention
- Upselling & Cross-Selling
- CRM Systems & Pipeline Management
- Revenue Growth & Sales Targets
Languages
- English, Native
- Spanish, Native
- Portuguese, Advanced
- French, Professional
- Italian, Professional
Timeline
Sales Associate
Mercedes-Benz of Pembroke Pines
02.2018 - Current
Furniture Sales & Design Associate
Crate & Barrel
01.2015 - 02.2018
General Manager
Texas de Brazil
10.2010 - 01.2015
Bachelor of Arts - Interior Design
The American College of Applied Arts