Salesforce
Hi, I’m
John Crosby
Marketing and Business Development Leader
Ashburn,VA
If you don't like change, you're going to like irrelevance even less.
Summary
Growth- and people-focused executive with proven ability to innovate and lead through change. Natural communicator, writer, and presenter. Advanced strategic and critical thinking skills applied with teams, senior staff, and boards. Unwavering commitment to operational excellence and maximizing return on investments. Known for fostering collaborative approaches to complex solutions.
Overview
30
years of professional experience
15
Years of executive leadership
Work History
SANDOW Design GroupNew York, New York
Vice President, Sales
10.2023 - 06.2024
Job overview
- Led multinational B2B sales team for architecture and design media, digital, and events business
- Launched first-ever B2B client partnership program to foster deeper relationships and drive increased client revenue
- Collaborated with executive team on market expansion, audience development, and channel relationships
Anguleris TechnologiesElgin, Illinois
Vice President, Strategic Partnerships
09.2022 - 10.2023
Job overview
- One-year contract to support development of more than 20 corporate relationships to deepen the reach of founder-led technology business
- Provided strategic guidance to owners on market analysis, customer experience, thought leadership, and competitive intelligence.
- Spearheaded development of innovative partnership strategies, driving industry-leading results.
American Institute of ArchitectsWashington, District of Columbia
Managing Director, Corporate Partnerships
10.2015 - 09.2022
Job overview
- Transformed business development strategy and corporate partner sales operations for a national association
- Played pivotal role building and launching new products, services, and experiences for the market
- Led sales team that generated more than $10 million annual revenue
Hanley Wood MediaWashington, District of Columbia
Executive Director, Corporate Communications
06.2011 - 07.2015
Job overview
- Initiated new customer engagement program, from design to execution, increasing new customer acquisition by 30 percent
- Responsible for aligning sales and marketing processes, reducing operating costs 15 percent
- Served as organizational leader with a key media and event strategic partner, generating $7 million annual revenue
- Led cross-organizational team to drive external and internal executive communications
Software and Information Industry AssociationWashington, District of Columbia
Vice President, Corporate Communications
08.2009 - 06.2011
Job overview
- Led external communications and industry recognition programs for a major software trade association
- Accountable for brand development and positioning, product packaging and design, online experiences and social engagement, media relations
- Modernized industry awards program to rebuild brand and ensure revenue stability
- Produced and coordinated content marketing campaigns to drive sales for events and sponsorships
Full work history
Available on request
Education
Quantic School of Business & Technology
MBA
10.2021
The College of William & Mary
Bachelor of Arts from Government
08.1990
Skills
- Team Leadership
- Relationship Building
- Decision-Making
- Critical Thinking
- Strategic Planning
- Business Development
- Presentations
- Performance Monitoring
- Corporate Communications
- Price Structuring
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Company CultureTeam Building / Company Retreats401k matchWork-life balanceSoftware
Hubspot (Certified)
Proposify
Microsoft Power BI
Microsoft PowerPoint
Microsoft Excel
Interests
Cooking
Wine
Golf
Timeline
Vice President, Sales
SANDOW Design Group
10.2023 - 06.2024
Vice President, Strategic Partnerships
Anguleris Technologies
09.2022 - 10.2023
Managing Director, Corporate Partnerships
American Institute of Architects
10.2015 - 09.2022
Executive Director, Corporate Communications
Hanley Wood Media
06.2011 - 07.2015
Vice President, Corporate Communications
Software and Information Industry Association
08.2009 - 06.2011
Available on request
Full work history
Quantic School of Business & Technology
MBA
The College of William & Mary
Bachelor of Arts from Government
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