
Highly motivated professional with an outstanding track record of optimizing financial performance and expanding market share for leading brands Ralph Lauren, Aeropostale, Tommy Hilfiger, Abercrombie & Fitch, and J.Crew.
Empowering Retail Growth: We are strategic partners for struggling small and medium retailers & wholesalers. Our expertise lies in conducting comprehensive business assessments, crafting merchandising strategies and implementing industry best practices to drive significant sales revenue growth. We work collaboratively to identify untapped opportunities and scale them, fostering long-term business discipline and success.
Real Estate Investment Focus: We are a real estate investment company employing a 'buy, renovate, sell, and hold' strategy for multi-family properties, maximizing returns through property appreciation and diversified rental income.
Orchestrated merchandising and cross-functional teams through Chapter 11, liquidation, and reorganization, stabilizing the business and positioning the brand for relaunch.
Rebuilt end-to-end assortments and seasonal line architecture with a sharper customer lens; aligned pricing, promotional cadence, and inventory buys to maximize gross margin and sell through.
Stood up disciplined merchandise planning and OTB governance, improving forecast accuracy, weeks of supply, and inventory turns across men's, women's & accessories.
Launched well-edited, on-brand collections with refreshed creative direction and marketing presentations; delivered compelling promotional strategies that reignited consumer demand.
Unified corporate stakeholders (Design, Buying, Planning, Finance, Marketing, Stores, E-comm) around a focused go-to-market plan, accelerating speed-to-market and restoring organizational confidence.
Led vendor and sourcing resets to improve lead times, quality, and cost, strengthening margin contribution and reducing markdown dependency.
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Scaled men's business from $250M to 600M in five years, outperforming sales, compos, and gross margin plans while increasing market share and sales per square foot.
Re-architected the assortment with Design, Planning, and Production: reduced SKUs by 40% to concentrate depth on winners, selectively upgraded quality, updated fits, and developed high margin key-item programs - driving higher AUR and improved sell-through.
Partnered with key suppliers to accelerate speed-to-market on fashion, secure forward trend intelligence, and lock in strategic pricing, improving margins & mitigating risk.
Collaborated with Marketing and Visual to deliver clear, on-brand presentations that improved conversion & productivity across stores & e-commerce.
Closed the loop with Store-line and On-line merchants by analyzing qualitative feedback and reviews to refine future buys and equip field teams with targeted selling tools.
Built and led a high-performing merchant team; coached, developed, and empowered talent to lead cross-functional workflows & influence outcomes across the organization.
Partnered with Concept & Product Design to ensure each seasonal collection stayed true to Ralph's brand vision across company-owned stores, specialty, department store, outlet, and international channels.
Led cross-functional wholesale and retail strategies: line/range development and curation, pricing strategy, retail presentation standards, and in-depth market & sales analysis to optimize sell-in & sell-through.
Owned seasonal showroom markets end-to-end - sample readiness, merchandising presentation, and flawless execution - elevating buyer engagement & order quality.
Collaborated with Sales to present brand & assortment strategies to senior leadership at key retail partners, maximizing adoption of fully edited assortments during Market Week.
Drove consistency in global merchandising standards while tailoring assortments to regional demand to protect margin and brand equity.