JOHN G. SCHWANER
Franklin
Summary
Strategic healthcare executive with extensive experience in senior housing, skilled nursing, home health, and hospice sales and operations. Proven ability to drive market growth, develop high-performing teams, and implement innovative business strategies that enhance revenue, brand equity, and operational efficiency. Adept at leveraging market analytics, clinical outcomes, and strategic partnerships to optimize performance across the continuum of care.
Senior executive leader with track record of driving strategic initiatives and delivering impactful results. Adept at fostering team collaboration and navigating complex organizational challenges. Skilled in strategic planning, financial management, and operations oversight. Valued for reliability, adaptability, and results-oriented approach.
Overview
25
25
years of professional experience
Work History
Senior Vice President of Growth and Development
SEQUOIA CARE THERAPY SERVICES
04.2024 - Current
- Created and started Senor Living Division sales, programming analytics and wellness strategies
- Increased Senior living annual revenue from a zero-run rate to 3 million dollars
- Opened and established 3 new states of sales and operation FL, OH, and TX
- Created and designed web site with 3rd party creative group to establish brand
- Implemented and started clinical reimbursement product for skilled nursing and rehab facilities
- Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.
Chief Administrative Officer
EXCEL HEALTH GROUP
03.2023 - 04.2024
- Spearhead daily operations, business development, and onboarding of new partnerships to drive revenue growth
- Developed and executed national expansion strategies for dental, audiology, and optometry services in post-acute care
- Increased monthly revenue by 110% within 10 months, meeting 2023 goals
- Lead physician, dental, and scheduling teams to align with skilled nursing partners’ operational and clinical needs
- Oversee integration and training of new doctors and business development leaders
- Collaborated with executive leadership to develop long-term strategies for sustained growth and success.
Vice President of Sales and Development
SYNCHRONY HEALTH SERVICES
03.2022 - 03.2023
- Designed and implemented a national long-term care strategy for ancillary services, including pharmacy, therapy, and lab diagnostics
- Expanded sales team from 3 to 12 regional executives within 12 months
- Established national home health alliances to support growth in key markets
- Integrated 50 in-house therapy programs across NC, SC, and FL
- Improved KPI tracking by implementing Salesforce CRM for enhanced pipeline visibility and business reviews
- Secured key accounts with targeted presentations, strengthening brand reputation amongst industry leaders.
Chief Growth Officer
SECOND ACT FINANCIAL
07.2021 - 03.2022
- Launched and scaled FDIC bridge financing solutions for senior housing, securing 2,000+ agreements within 8 months
- Partnered with a top 10 CCRC system to accelerate move-ins and portfolio growth
- Established membership in The Senior Living Consortium, positioning Second Act as a key financial partner for REITs and senior housing operators
Senior Vice President of Business & Market Development, Senior Living Division
HEALTHPRO-HERITAGE
02.2017 - 07.2021
- Increased monthly therapy revenue from <$1M to $8M, with a projected run rate of $8.5M
- Grew in-house senior living therapy programs from 65 to 472 communities
- Secured national partnerships with home health providers to create resident-centered care models
- Led teams across 40+ states, ensuring seamless contract execution and brand integrity
- Developed data-driven Medicare and managed care models to drive sustainable success
- Increased revenue by developing and implementing strategic business plans and initiatives.
Senior Vice President of Business Development & Marketing
MORNING POINTE SENIOR LIVING
01.2014 - 12.2016
- Increased stabilized occupancy from 81% to 94% within 16 months
- Managed six new developments from pre-fill to stabilization in under a year
- Expanded sales team from 2 to 18 professionals without a regional support structure
- Built partnerships with skilled rehab providers, home health networks, and emergency departments
Senior Director of National Sales & Marketing
BROOKDALE SENIOR LIVING – ISC Home Health & Skilled Rehab Centers
01.2010 - 12.2014
- Grew monthly patient starts from 54 to 1,000, with 20 Medicare starts per sales leader
- Developed care continuums in 18 metro markets aligned with top hospital DRG needs
- Built and managed a sales team from 6 to 52 professionals across home health and skilled rehab
Senior Vice President of Business Development & Marketing
SENIOR VANTAGE POINT LLC
01.2009 - 12.2010
- Partnered with Indiana University Department of Medicine to train medical directors and nursing teams
- Increased Medicare Part A census by 3%
- Implemented a 100-hour customer satisfaction program to enhance resident experience
Vice President of Sales & Marketing
BROOKDALE SENIOR LIVING (formerly American Retirement)
01.2000 - 12.2008
- Increased company-wide census from 24% to 96%
- Led a team overseeing 104 communities with $400M in annual revenue
- Developed marketing strategies and a $2M advertising budget, achieving year-over-year revenue growth
- Created a 60-day money-back guarantee program to enhance resident confidence
- Managed [Number]-member marketing team comprised of graphic artists, CRM administrator and marketing coordinators.
Education
Bachelor of Business Administration -
University of Massachusetts
Amherst, MAExecutive Program -
Yale School of Management
New Haven, CTExecutive MBA Program -
Belmont University
Nashville, TNSkills
- Data-Driven KPI Analysis
- C- suite Business development
- Corporate Training Expertise
- Corporate Revenue - Growth planning
- Organizational development
- Market Growth Initiatives
- Team Collaboration
- Strategic Decision-Making
Timeline
Senior Vice President of Growth and Development
SEQUOIA CARE THERAPY SERVICES
04.2024 - Current
Chief Administrative Officer
EXCEL HEALTH GROUP
03.2023 - 04.2024
Vice President of Sales and Development
SYNCHRONY HEALTH SERVICES
03.2022 - 03.2023
Chief Growth Officer
SECOND ACT FINANCIAL
07.2021 - 03.2022
Senior Vice President of Business & Market Development, Senior Living Division
HEALTHPRO-HERITAGE
02.2017 - 07.2021
Senior Vice President of Business Development & Marketing
MORNING POINTE SENIOR LIVING
01.2014 - 12.2016
Senior Director of National Sales & Marketing
BROOKDALE SENIOR LIVING – ISC Home Health & Skilled Rehab Centers
01.2010 - 12.2014
Senior Vice President of Business Development & Marketing
SENIOR VANTAGE POINT LLC
01.2009 - 12.2010
Vice President of Sales & Marketing
BROOKDALE SENIOR LIVING (formerly American Retirement)
01.2000 - 12.2008
Executive Program -
Yale School of Management
Executive MBA Program -
Belmont University
Bachelor of Business Administration -
University of Massachusetts
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