Senior Vice President, Sales & Marketing
Rauch Brands
2012 - 2026
- Led revenue strategy and owned P&L for a $40M international consumer products company, collaborating with marketing, product, and operations.
- Built and scaled direct-to-consumer e-commerce to 50% of revenues over five years, increasing margins and reducing wholesale dependency.
- Directed omnichannel revenue with major national retailers, driving top-line growth and margin expansion during the most profitable year in company history.
- Established licensing as a new revenue stream, generating over $1M annually and expanding product categories.
- Implemented structured sales processes improving pipeline visibility and forecast accuracy.
- Led and developed a high-performing sales team of 15 managers across North America, Europe, Middle East, and Asia.
- Developed and maintained external partner networks across multiple channels.