John Russell
Winston-Salem,NC
Summary
Proven sales leader with a robust track record in national account management and business development. Achieved exceptional client acquisition and sales operation results by leveraging technical aptitude and analytical problem-solving skills. Proficient in Power BI and experienced in fostering team growth to drive revenue growth and market expansion.
Overview
13
13
years of professional experience
Work History
Associate Sales Manager - National Accounts
TW Garner Food
Winston-salem, North Carolina
01.2024 - Current
- Cold called key accounts within the national market to drive sales growth.
Maintained and strengthened customer relationships through innovative product offerings.
Collaborated with military partners to meet food service and retail needs. - Conducted regular meetings with team members to review performance and address any issues or concerns.
- Maintained a comprehensive understanding of competitors' products, pricing, and services.
- Identified opportunities for new business development by researching industry trends and customer needs.
Sales Specialist
TW Garner Food
Winston-salem, North Carolina
01.2021 - 12.2023
- Conducted TPM analysis and customer analysis to optimize sales strategies for Garner Foods.
Managed customer, broker, and vendor contracts to ensure smooth operations.
Implemented budget planning and specifications management to drive efficiency and cost-effectiveness. - Provided technical support to customers regarding product features and usage.
- Assisted in the development of promotional materials for new products or services.
- Attended trade shows, conferences, and other networking events as needed.
- Generated daily reports on sales performance metrics such as revenue goals achieved.
Promotions Coordinator
TW Garner Food
Winston-salem, North Carolina
02.2017 - 12.2020
- Reviewed, adjusted, and approved sales promotions to drive revenue growth. Facilitated onboarding for new consumers, ensuring a seamless experience. Processed sales representatives' new contracts and accounts efficiently. Compiled and reviewed monthly broker commissions and deductions for accuracy.
- Planned and coordinated promotional events and activities.
- Coordinated with sales teams to ensure proper implementation of promotional efforts.
- Compiled reports on campaign performance data for management review.
- Collaborated closely with internal departments such as design, IT, finance., when needed.
Sales Coordinator
TW Garner Food
Winston-salem, North Carolina
01.2012 - 01.2017
- Compiled sales reports for broker commissions and payouts, ensuring accuracy and timely submission. Submitted rebates, check requests, and expense reports for the sales team, streamlining financial processes. Generated revenue through strategic sales and promotions of TW Garner Food Company products. Trained the sales team on new product specifications to enhance product knowledge and sales performance.
- Developed and implemented processes to ensure accurate data entry into the customer relationship management system.
- Assisted with budgeting, forecasting and tracking of sales performance against goals.
- Provided administrative support to the sales team including scheduling meetings, preparing presentations and managing email correspondence.
- Collaborated with internal teams such as marketing, finance and operations departments in order to ensure successful execution of projects from start to finish.
Sales Assistant
TW Garner Food
Winston-salem, North Carolina
08.2012 - 02.2013
- Acted as a liaison between Sales Representatives and Sales Director at TW Garner Food Company.
- Generated weekly pipeline and account reports to track sales progress.
- Reviewed and approved expense reports and check requests for accuracy.
- Provided personalized service and support to consumers to ensure satisfaction.
Data Entry Assistant
TW Garner Food
Winston-salem, North Carolina
12.2011 - 07.2012
- Compiled product ingredient information from the production team and entered it into the database.
- Validated accuracy of product specification sheets to ensure quality control.
- Resolved discrepancies in ingredient information to maintain data integrity.
- Verified accuracy of data entered into system by comparing it to source documents.
Education
Master of Science - International Business
University of North Carolina At Greensboro
Greensboro, NC05-2020
Bachelor of Science - Business Administration
High Point University
High Point, NC05-2011
Skills
- Technical aptitude
- Client acquisition
- Sales operation
- Sales presentation
- Key account development
- National account management
- Sales team training
- Review of contracts
- Business development and planning
- Analytical problem solver
- Market research, forecasting, and analysis
- Trade Management Platform
- ERP system
- Power BI
- Microsoft Office proficiency
Timeline
Associate Sales Manager - National Accounts
TW Garner Food
01.2024 - Current
Sales Specialist
TW Garner Food
01.2021 - 12.2023
Promotions Coordinator
TW Garner Food
02.2017 - 12.2020
Sales Assistant
TW Garner Food
08.2012 - 02.2013
Sales Coordinator
TW Garner Food
01.2012 - 01.2017
Data Entry Assistant
TW Garner Food
12.2011 - 07.2012
Master of Science - International Business
University of North Carolina At Greensboro
Bachelor of Science - Business Administration
High Point University
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