John Vallejos
Covington
Summary
With over 15 years of experience as a digital performance strategist, I consistently drive revenue and customer satisfaction through strong project management, leadership, and team building skills. I believe in using technology to shape the future of sales and marketing, and take pride in creating sustainable solutions for clients. My expertise lies in engaging clients to upsell their advertising needs while aligning my team with their wants, optimizing for their specific needs. Known for strategic and focused presentation skills, with emphasis on visuals and key messages that satisfy clients' need for innovation and satisfaction.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Digital Marketing Consultant
Ansira
12.2023 - Current
- Increased website traffic by implementing effective search engine optimization strategies.
- Generated high-quality leads by implementing targeted email marketing campaigns.
- Reviewed pay-per-click advertising campaigns to drive targeted traffic and maximize return on investment.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Conducted regular competitor analysis, adapting tactics as needed to maintain a competitive edge in the marketplace.
- Cultivated strong client relationships through regular communication and providing valuable insights on campaign performance.
- Analyzed performance metrics to continually refine digital marketing strategies for optimal results.
- Optimized website content to improve user experience, resulting in a lower bounce rate and higher time spent on site.
Senior Digital Performance Specialist
Ansira
06.2020 - Current
- Currently manage 45 accounts with approximately $172,000 in monthly revenue equaling to over $2 million in annual revenue
- Digital advisor to dealership management to foster strong communication, relationships, and trust in digital marketing
- Excellent trainer for Ansira products and systems ensuring a collaborative learning experience for dealers and other digital advisors
- Proactive communicator with regions and dealerships to provide performance enhancing recommendations
- Excellent time management skills to balance accurate internal reporting and expense tracking while under tight deadlines
- Consistently exceeds program objectives to expand digital marketing programs
Client Retention Specialist
CDK Global
03.2019 - 06.2020
- Collaborated with management to build and implement effective, modern employment policies
- Reviewed job applications to identify, vet and recommend optimal candidates
- Worked with business customers to understand requirements and provide exceptional and proactive service
- Worked with client facing and internal departments to resolve client concerns, improve operations and provide exceptional customer service
- Provided training to account managers to explain technical functions across mobile, tablet, and desktop devices to improve digital marketing performance
- Monitored social media and online sources for industry trends
- Managed quality assurance program including on site evaluations, internal audits and customer surveys
- 98% Retention of cancellation requests with 105% Revenue retained from escalated accounts
Lead Account Advocate IV
CDK Global
10.2014 - 03.2020
- Seattle Location Leadership overseeing 81 advocates
- Manage and Train Account Advocates I, II, III in product launches, website best practices, and escalation
- Lion Team Member Advocate Representative
- Advocate Representative for Remediation Team
- Growing Book of Business and fostering relationships with clients
- Completed Account Advocate IV Certification
- Collaborated with multiple departments for escalation resolution
- Member of the digital retention Tiger Team
Lead Account Advocate II & III
ADP
07.2010 - 10.2014
- Advocate Representative for Remediation Team
- Growing Book of Business and fostering relationships with clients
- Completed Account Advocate IV Certification
- Collaborated with multiple departments for escalation resolution
- Digital retention Tiger Team Account Advocate I-III
- Supervised and managed 5 direct reports from Detroit office while maintaining current lead responsibilities
- Responsible for maintaining team performance towards monthly and quarterly goals
- Multiple team Advocate trainer for new processes and guidelines
- Maintained client quality standards across websites for multiple manufacturers
- Assisted in the development of new products and product launches
- Worked side by side with department senior directors and Vice President of Customer Experience to develop a handbook for the Account Advocate Department
- Travel to handle escalated accounts and training across other office locations
- Create new and updated processes for advocacy, leadership and management
- Completed Account Advocate III Certification
Account Advocate
The Cobalt Group Inc.
02.2008 - 07.2010
- Maintained a monthly revenue of $140,000 totaling almost $1.7 million annually
- Increased book of business by 16% over 2 years
- Monthly management of 45 accounts
- Coordinate all customer deliverables from kick-off to post project closeout
- Monitor and analyze paid search campaigns and make changes to optimize performance
- Consistently met quarterly bonus requirements by maintaining a minimum of 95% of total revenue
- Proactively provide analysis of client websites to identify necessary marketing changes and /or performance issues
- Streamline digital marketing strategies from tier 1 to tier 3 online advertising
- Consult with dealerships regarding S.M.A.R.T Goals and how to achieve them
- Assisted with General Motors Procare launch and assisted as Enrollment Specialist for Holden Australia (GM Australia) program launch
- Coordination of teaming between Sales, SEO, Web Builders, Marketing and account advocacy roles
Education
High School Diploma -
Bellevue College
Bellevue, WASkills
- Strategic Account Oversight
- Skilled in Conflict Escalation Handling
- Project Oversight
- Client Relationship Management
- Client Engagement Strategy
- Digital Marketing Sales
- Web Development Best Practices Educator
- Digital Marketing & Search Engine Marketing
- Leadership in Account Management
- Client assessment and analysis
- Process Optimization Specialist
Certification
- Search Engine Optimization
- Google Analytics 4 Certified
- Google Adword Certified
- Marketing Strategy
- Website Best Practices Trainer
- Escalation Resolution
- Account Management Trainer
- Digital Marketing & Search Engine Marketing Best Practices
- Product Launching & UAT Testing
- Time & Budget Management
Timeline
Digital Marketing Consultant
Ansira
12.2023 - Current
Senior Digital Performance Specialist
Ansira
06.2020 - Current
Client Retention Specialist
CDK Global
03.2019 - 06.2020
Lead Account Advocate IV
CDK Global
10.2014 - 03.2020
Lead Account Advocate II & III
ADP
07.2010 - 10.2014
Account Advocate
The Cobalt Group Inc.
02.2008 - 07.2010
High School Diploma -
Bellevue College
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