JOHN W. WESTBROOK, JR.
Hueytown,USA
Summary
Strategic and results-driven leader with over 15 years of experience in collegiate athletics, communications, logistics, and operations. Proven track record in developing revenue strategies, enhancing brand visibility, and directing cross-functional teams. Demonstrated expertise in athletic administration, sponsorship activation, public relations, digital media, and strategic partnerships. Known for driving engagement, optimizing operational efficiency, and delivering innovative solutions that enhance financial sustainability and brand equity.
Diligent [Desired Position] with proven track record in leading athletic programs and fostering team success. Demonstrated ability to develop comprehensive athletic programs and cultivate positive sports environment. Skilled in strategic planning and effective communication, ensuring alignment with institutional goals and athlete development.
Experienced with program management, team leadership, and strategic planning. Utilizes these skills to enhance athlete performance and ensure program success. Track record of creating positive sports environments and aligning athletic goals with institutional objectives.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Associate Athletic Director, Internal Operations
Alcorn State University
Lorman, MS
10.2025 - Current
- Oversee all the aspects of the day-to-day operations of the athletic department in the absence of the Athletic Director.
- Assist in providing visionary leadership and strategic planning for Alcorn State Athletics, advancing the department while being aligned with the University’s mission.
- Oversee the budget for baseball, softball, and women’s basketball while assisting with football travel and logistics.
- Oversee all athletic facilities for institutional impact and community engagements, maximizing both game-day experiences and year-round utilization.
- Oversee all aspects of risk management, emergency readiness, and compliance strategies to ensure the well-being of our student athletes, staff, and institutional assets.
- Support initiatives that enhance student athlete engagement, retention, and leadership development, including mentorship programs and campus integration.
Director of Operations
Southwestern Athletic Conference (SWAC)
Birmingham, AL
10.2023 - 10.2025
- Oversaw logistics and operational planning for all 18 SWAC Championship events.
- Served as key liaison between the conference and corporate partners (e.g., Gatorade, Pepsi).
- Managed procurement and distribution of sports equipment and branding materials.
- Collaborated with leadership on strategic initiatives impacting visibility and revenue.
Director of Strategic Communications
Southwestern Athletic Conference (SWAC)
Birmingham, AL
07.2019 - 11.2020
- Executed revenue-generating initiatives through enhanced digital broadcasting and cost-effective media strategies.
- Administered Blueframe Technologies to expand multimedia reach and increase revenue.
- Led communications for the SWAC 100th Anniversary and institutional expansion campaign.
- Developed and tracked KPIs for digital and public engagement, growing audience metrics.
Sports Information Director & Head Golf Coach
Elizabeth City State University
Elizabeth City, NC
09.2016 - 06.2019
- Directed all marketing and sports information functions across athletics programs.
- Managed external engagement through web, social, and media channels.
- Rebranded ECSU athletics site, enhancing user experience and increasing fan engagement.
- Oversaw promotional events and worked with advancement office to cultivate sponsorship support.
- Assisted the Athletic Director with development and implementation of department-wide engagement plans to raise awareness for ECSU Athletics and aligns with the goals and core mission of the Athletic Department.
- Built and maintained positive, service-oriented relationships with local, regional, and national media and organizations for the purpose of generating coverage of ECSU Athletics.
- Managed game day operations for the Athletics Department including the inputting of official statistics.
- Developed, recommended and implemented strategic communications policies and procedures.
- Collaborated regularly with the Athletic Director, University Marketing Team, and University Communications to generate new and relevant content publicizing ECSU student-athletes, coaches, teams and the department.
- Generated about $250,000 in supplemental funds for the athletic department; while garnering partnerships with the Albermarle Sounds Plantation Golf Course, Bojangles, and Elizabeth City Chick-Fil-A.
- Developed and implemented media relations strategies to enhance public awareness of athletic programs.
- Coordinated press releases, game notes, and other materials for effective communication with media outlets.
AVIATION ORDNANCE
US Navy, USS Nimitz (CVN-68)
07.2000 - 05.2004
- Supervised and administrated 2,000 tons of conventional ordnance during the Operation Iraqi Freedom War and War on Terrorism.
- Supervised, managed, and organized the rehabilitation of magazine and berthing spaces.
- Supervised over twenty subordinates distributing and assembling over 2,000 tons of ammunition and weapons.
- Recruited over 10 civilians into the Navy during and after time enlisted.
Education
Master of Sports Administration -
Alcorn State University
Lorman, Mississippi01-2026
Bachelor of Science - Marketing
Jackson State University
Jackson, Mississippi08-2010
Skills
- Revenue Generation & Sponsorships
- Strategic Planning & KPI Development
- Branding, Marketing & Public Relations
- Digital Media & Fan Engagement
- Intercollegiate Athletics Administration
- Stakeholder & Partner Collaboration
- Budget Oversight & Operational Leadership
- Leadership & Cross-Functional Team Management
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
- Excellent communication skills to clearly deliver vital information to upper-level staff
- Exhibit good interpersonal skills in getting along with co-workers
- Highly skilled leader with skills in delegating tasks, team building and creating positive experience
- Oversaw promotional events and worked with advancement office to cultivate sponsorship support
- Facility management
- Compliance monitoring
- Technology proficiency
- Academic advising
Affiliations
- Learfield Edge Academy (2024)
- NACDA (Current)
- NACMA (Current)
Certification
Commercial Drivers License (CDL)
Timeline
Associate Athletic Director, Internal Operations
Alcorn State University
10.2025 - Current
Director of Operations
Southwestern Athletic Conference (SWAC)
10.2023 - 10.2025
Director of Strategic Communications
Southwestern Athletic Conference (SWAC)
07.2019 - 11.2020
Sports Information Director & Head Golf Coach
Elizabeth City State University
09.2016 - 06.2019
AVIATION ORDNANCE
US Navy, USS Nimitz (CVN-68)
07.2000 - 05.2004
Bachelor of Science - Marketing
Jackson State University
Master of Sports Administration -
Alcorn State University