John Henry Powers
Brooklyn,NY
Summary
Insight-driven Product Line Manager with experience in footwear, performance, and lifestyle categories. Skilled in consumer research, trend forecasting, and strategic analysis, with a strong track record of turning market signals into actionable recommendations that support product direction, brand relevance, and category growth.
Overview
5
5
years of professional experience
Work History
Product Line Manager
Deckers Brands
Brooklyn, Connecticut
2026.01 - Current
- Market & Consumer Insights: Analyze consumer behaviors, cultural shifts, and emerging lifestyle trends to identify evolving preferences and product opportunities across footwear and adjacent apparel categories.
- Category & Product Analysis: Track developments across performance footwear, running, fitness, recovery, wellness, and lifestyle categories to understand changing consumer needs, and emerging areas of market growth.
- Trend Forecasting & Seasonal Research: Monitor emerging footwear, fashion, retail, and cultural trends to identify relevant product directions, and potential opportunities for future collections.
- Strategic Recommendations: Synthesize research into actionable takeaways that help internal stakeholders understand competitive developments, consumer opportunities, and potential implications for product and brand strategy.
- Innovation Research: Explore adjacent markets and emerging ecosystems to identify opportunities for category expansion, product differentiation, and connections between performance and lifestyle consumers.
Product Associate
Deckers Brands
Santa Barbara, California
2021.10 - 2026.01
- Product development: Work with the factory team on quick-strike developments in lifestyle and skateboard footwear categories.
- Innovation Research: Explore adjacent markets and emerging ecosystems to identify opportunities for category expansion, product differentiation, and connections between performance and lifestyle consumers.
Education
Associate of Arts - Music Production
Los Angeles Film School
Los Angeles, CA2021-06
Skills
- Product marketing and development
- Market and brand analysis
- Trend research
- Category analysis
- Competitive analysis
- Brand positioning
Timeline
Product Line Manager
Deckers Brands
2026.01 - Current
Product Associate
Deckers Brands
2021.10 - 2026.01
Associate of Arts - Music Production
Los Angeles Film School