John Hoyle Rymer
St. Petersburg
Summary
Dynamic leader with a proven track record at Interpret LLC, adept in operations management and strategic business expansion. Spearheaded the growth of a proprietary research panel to 80,000 members and launched a new product line, driving a $1.2MM in revenue YTD '24. Excels in leadership, primary research operations, and cost mitigation, spending less than 80% of allocated budget annually.
Overview
5
5
years of professional experience
1
1
Certification
Work History
General Manager
Good Gamer Group
08.2022 - Current
- Built and maintained Interpret LLC's proprietary research panel, starting from scratch and growing its size to 80,000 members, hand-selected for their ability to give impactful feedback on video games and related entertainment properties.
- Cut operating costs associated with qualitative research by internalizing aspects of the process previously outsourced, such as user acquisition, survey programming, phone screening, and incentive distribution. In 2023, we operated at 79.7% of our $1.6MM budget, saving the company over $300k.
- Created a new revenue stream ($1.2MM YTD '24) for the company via a unique product called Gamers on Demand, which provides operational support to user research departments at major video game publishers in the USA, Europe, and Asia. This product's gross profit margin is 56.3%.
Senior Recruiting Manager
Interpret LLC
02.2024 - Current
- Created and led a department of 11 employees who recruit the participants for Interpret's qualitative research.
- Directed the department's middle managers, who oversee its day-to-day operation to ensure a high degree of quality in our sampling and foster a positive, productive work environment.
- Worked with internal stakeholders and clients on research design and questionnaire development, aligning their objectives with our department's deliverables.
- Led primary research projects, alongside our IT department, to produce meaningful, accurate data in our Los Angeles playtesting labs.
- As a cross-collaborating member of the company's Growth & Innovation department, sought out and implemented new processes to increase efficiency and mitigate costs.
Recruiting Manager
Interpret LLC
01.2022 - 02.2024
- Managed the day-to-day operations of Interpret's Recruiting department, serving our internal stakeholders and clients through recruiting participants for qualitative research projects.
- Built a team of assistants and research coordinators to gracefully scale our operations and meet customer demand. Responsible for all hiring, onboarding, training, and task delegation.
- Acquired new users for our proprietary research panel via targeted, pay-per-click ads on platforms such as Google Adwords, Display Network, Meta, X/Twitter, and Reddit.
- Tracked budget and costs for the department, delivering a detailed, quarterly report to senior management.
Project Manager
Interpret LLC
07.2019 - 01.2022
- Internalized aspects of Interpret's business previously outsourced to vendors, specifically by bringing qualitative recruiting in-house.
- Established the foundational processes by which our department currently functions.
- Personally handled between 150 and 200 projects per year for more than 70 unique clients.
- Ensured client satisfaction with regards to sample quality.
Education
Bachelor of Arts - Greek & Latin (Classical Philology)
University of California, Los Angeles
Los Angeles, CA03-2018
Skills
- Leadership and team building
- Operations management
- Strategic planning and business expansion
- Process improvements, cost analysis and savings
- Business development and client relations
- Digital marketing channels and strategies
- Primary research methodologies
Certification
- Certified Digital Marketing Professional (CDMP) - Digital Marketing Institute - November 2020
Timeline
Senior Recruiting Manager
Interpret LLC
02.2024 - Current
General Manager
Good Gamer Group
08.2022 - Current
Recruiting Manager
Interpret LLC
01.2022 - 02.2024
Project Manager
Interpret LLC
07.2019 - 01.2022
- Certified Digital Marketing Professional (CDMP) - Digital Marketing Institute - November 2020
Bachelor of Arts - Greek & Latin (Classical Philology)
University of California, Los Angeles
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