Overview
Work History
Education
Skills
Timeline
Generic
Johnny Massa

Johnny Massa

Wallingford,CT

Overview

11
11
years of professional experience

Work History

Director of Marketing and Business Development

Civita Care Centers
01.2024 - 08.2026
  • Covered a total of 11 SNF's all over CT.
  • Maintained monthly budget and census
  • Responsible for all conversions every end of month

Director of Marketing and Business Development

The Grove at Valhalla Rehabilitation and Nursing Center
01.2023 - 01.2024
  • Developed and implemented comprehensive marketing strategies to enhance brand visibility and engagement.
  • Oversaw business development initiatives, identifying growth opportunities within local healthcare markets.
  • Managed digital marketing campaigns, utilizing SEO and social media tools to drive patient inquiries.
  • Collaborated with clinical teams to align marketing messages with patient care goals and community needs.
  • Led cross-functional teams in executing promotional events, improving community relations and outreach.

Marketing Liaison

Schervier Rehabilitation and Nursing Center
01.2016 - 01.2023
  • Developed and implemented marketing materials to enhance community engagement and outreach efforts.
  • Collaborated with healthcare teams to promote services and improve patient referral processes.
  • Coordinated events and workshops, increasing awareness of rehabilitation programs among potential clients.
  • Analyzed market trends and competitor strategies to inform marketing decisions and initiatives.
  • Maintained relationships with local organizations to expand partnership opportunities and resources.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.

Education

High School Diploma -

Holy Cross Highschool
26-20 Francis Lewis Blvd

Skills

  • CRM management
  • Creative direction
  • Content strategy
  • Marketing analytics
  • Partnership development
  • Competitive analysis
  • Mobile marketing
  • Teamwork and collaboration
  • Problem-solving
  • Time management
  • Attention to detail
  • Multitasking Abilities
  • Reliability
  • Excellent communication
  • Critical thinking
  • Detail-oriented
  • Goal setting
  • Professionalism
  • Marketing and advertising
  • Adaptability

Timeline

Director of Marketing and Business Development

Civita Care Centers
01.2024 - 08.2026

Director of Marketing and Business Development

The Grove at Valhalla Rehabilitation and Nursing Center
01.2023 - 01.2024

Marketing Liaison

Schervier Rehabilitation and Nursing Center
01.2016 - 01.2023

High School Diploma -

Holy Cross Highschool

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Johnny Massa