JONATHAN CRIGGAR
Olney,MD
Summary
Digital experience and web operations leader with 15+ years of experience owning and optimizing ecommerce websites as critical business channels. Proven track record driving impact through data-driven optimization of user experience, content strategy, and AI-driven search and discovery. Experienced across enterprise CMS platforms and a trusted cross-functional partner aligning digital strategy with business results.
Overview
17
17
years of professional experience
Work History
Senior Manager, Americas Web Content & Operations
Under Armour
Baltimore, MD
04.2021 - Current
- Lead execution and optimization of homepage, editorial, and product content across multiple regions and platforms, ensuring alignment with business goals and delivering high-impact customer experiences.
- Developed and managed team of 5, overseeing building, QA, and launching digital experiences across multiple platforms to enhance user engagement.
- Partner with Product, UX, Engineering, SEO, and Merchandising to deliver campaigns and site enhancements, showcasing cross-functional collaboration.
- Oversee content publishing and operations within Amplience CMS and Salesforce Commerce Cloud (SFCC), ensuring efficient workflows.
- Increased onsite search performance in FY26, driving +15% CTR, +53% add-to-cart, and +16% purchase rate by leveraging AI-driven search optimization through Constructor.io, improving relevance, ranking, and product discovery.
- Streamlined content workflows to enhance speed and consistency of campaign launches, reducing time to market.
- Increased QA accuracy by implementing a new review process, reducing launch risk and improving overall quality assurance.
- Re-established structured processes for SEO editorial execution, aligning team efforts to improve user engagement metrics.
Senior Lead, Global Digital Content
Under Armour
Baltimore, MD
03.2020 - 03.2021
- Managed content production and publishing workflows, ensuring timely delivery of content across regions to meet strategic objectives.
- Defined and implemented CMS structures and governance standards to enable scalable, consistent content execution across teams.
- Partnered with regional teams to align brand execution, facilitating localized implementation that resonates with target audiences.
Earlier Roles - Under Armour
Under Armour
04.2009 - 02.2020
- Executed site merchandising and digital campaigns, enhancing online customer engagement and conversion rates.
- Contributed to CMS evolution by optimizing content structures and streamlining publishing workflows, resulting in improved user experience.
- Progressively advanced through digital content and ecommerce roles of increasing responsibility.
- Developed expertise in content operations and ecommerce execution, facilitating support for strategic growth initiatives.
Education
Bachelor of Science -
Stevenson University
Stevenson, MD05-2008
Skills
- Website Strategy & Optimization
- Content Operations & Governance
- SEO & On-site Search Optimization
- Conversion & Funnel Optimization
- E-commerce Platforms (Amplience CMS, CoreMedia CMS, Salesforce Commerce Cloud, Constructorio)
- Data-Driven Decision Making
- Cross-Functional Leadership
Timeline
Senior Manager, Americas Web Content & Operations
Under Armour
04.2021 - Current
Senior Lead, Global Digital Content
Under Armour
03.2020 - 03.2021
Earlier Roles - Under Armour
Under Armour
04.2009 - 02.2020
Bachelor of Science -
Stevenson University