Jonathan Monroy
Malibu,CA
Summary
Versatile Executive Director focused on promoting mission and increasing effectiveness of key programs. Passionate about managing and overseeing implementation of company's daily operations. Quick and firm decision-maker possessing first-rate communication and organizational skills. Recognized for successfully collaborating with management to develop work plans, financials and strategies.
Overview
26
26
years of professional experience
Work History
Executive Director
Buena Vista Home Health & Hospice
04.2023 - Current
- Oversee company's billing, claims and quality management systems.
- Oversee financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
- Accountable for 120+ employees
- Financially managed 1.2 mil monthly and increased gross revenue to net revenue from a 9% to 20% profit
- Negotiated contracts with vendors, securing favorable terms while adhering to budgetary constraints.
- Exercised appropriate cost control to meet budget restrictions and maximize profitability.
- Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments.
- Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.
- Evaluated program outcomes using data-driven metrics, identifying areas for improvement and implementing targeted interventions.
- Managed financial, operational and human resources to optimize business performance.
- Spearheaded new program initiatives to address unmet community needs and advance the organization''s mission.
Administrator
Buena Vista Palliative Care & Home Health
03.2021 - Current
- Increased census from 100-160
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Minimized expense 20% by reducing excess staff and renegotiating vendor contracts.
- Managed human resources functions, including hiring, onboarding, and employee evaluations for optimal team performance.
- Collaborated with sales teams to analyze market trends and develop targeted strategies for driving revenue growth in key segments or regions.
- Championed process improvements through the adoption of Lean methodologies, enhancing productivity across all departments.
- Surpassed annual revenue targets by over $300k through effective oversight of daily operations and strategic initiative implementation.
- Developed long-term strategies to drive continuous improvement in operations, resulting in increased revenue and reduced costs.
- Assisted in recruiting, hiring and training of team members.
- Trained and guided team members to maintain high productivity and performance metrics.
Director of Business Development
Buena Vista Home Health And Hospice
06.2018 - 03.2021
- Increased hospice census from 110 to a record of 145 in breakout year of 2019
- Recruited, hired, trained and built marketing team
- Successfully opened 50+ new accounts
- Awarded Chief Marketing Officer for reaching a 25% growth from $7.5 mil to $10 mil in annual revenue
- Captured market leading dominance in hospice for Ventura County and Northern LA County
- Built HH census from 100-140 in 2019
- Successfully established market dominance of ALF's and Board & Cares to become the main preferred provider
- Increased client base by developing and implementing effective business development strategies.
- Optimized lead generation efforts by implementing CRM tools and refining prospecting techniques.
- Implemented innovative business development strategies to increase customer base and expand market share.
Regional Director of Business Development
Ensign Group
04.2013 - 06.2018
- Hired in newly created position to the region to customize marketing and sales strategies tailored to improved results, profitability, and efficiency
- Establish and nurture partnerships and strategic alliances in Hospitals, Medical Groups, Surgery Centers, throughout Ventura County and specific sectors of LA County in order to gain market share
- Increased Facilities census 15% and stabilized and avg of 93% occupancy
- Assisted in achieving highest revenue growth of region in 2013, 2014, 2015
- Conduct research, identify sales trends, and introduce/implement new strategies to team
- Captured market-leading dominance in both new business and existing
- Led region in highest census and skilled mix of new business
- Hire, train and manage staff to develop and execute new business strategies
- Increased monthly revenue by 14% through proper budgeting and error reduction
- Maintain direct involvement with senior level decisions in order to generate larger business gain
- Consistently achieve 100% of monthly quota
- Create new market research and competitive trend analysis, report findings to business units.
Director of Marketing & Sales / Manager
Select Home Care
12.2010 - 03.2013
- Responsible for driving 1 million+/ year sales with various partners/clientele throughout Ventura County and parts of LA County
- Act as a regional outside sales liaison in all competitive markets within territory and responsible for all respective cross-functional teamwork duties
- Formulate sales and marketing strategies & events in order to continue annual sales growth
- Increased 2012 annual sales by 30% in record high revenue growth
- Manage key revenue generating accounts in territory and tasked to grow them quarter after quarter
- Tasked to maintain and grow account list comprising in over 2.5 million+ in annual volume
- Conduct regional sales contests, promotions and various campaigns in order to spur growth in the territory.
Marketing Liaison
Select Home Care
09.2010 - 01.2011
- Responsible for market research, competitive analysis and maintaining current accounts
- Improved new business 20% in record time
- Developed and supervised marketing enterprise through positioning, communication, and direct marketing
- Successfully strategized and executed sales-driving marketing communications campaigns that produced effective results and fulfilled monthly goals of continuous growth.
Founder/CEO
Santa Monica Surf Co.
05.2004 - 09.2010
- Responsible for all aspects of business; primary focus on business development, cost containment, profitability, customer service, development of creative marketing programs, and profit and loss
- Achieved sales growth of 20% annually 4 consecutive years
- Specialized in Viral and Guerilla Marketing
- Effectively gained and maintained 50% market share with customer based loyalty.
District/Territory Manager
Val Surf
09.1998 - 05.2004
- Double-digit sales increase every year
- Responsible for overseeing business operations at multiple locations: Sales growth, human resource, marketing campaigns, training, setting quotas, and team building
- Helped grow each location to over 3.5 million annually
- Created and implemented unique promotions to engage current clientele and create new business
- Developed a qualified and aggressive point-of-sale strategy for growing Val Surf business in the Los Angeles region.
Education
Bachelor of Business Administration / Marketing, Marketing Management Concepts, Financial Management, Marketing Research and Buyer Behavior, Advance Topics in Marketing, Global Strategic Management, Statistical Analysis, Managerial Accounting and Organizational Controls -
AIU
Associates Degree -
Moorpark Jr. College
Residential Care Facility for the Elderly. Administrator Certification for Assisted Living. Issued by The Department of Social Services. -
RCFE
Skills
- Sales/Marketing Campaigns
- New Business Pipeline
- Cross Functional Teamwork
- Key Client Retention
- Territory Growth Development
- Competitive Positioning Tactics
- C Level Engagement
- Strategic Market Positioning
- Strategic Business Operations
- P&L budgeting
- Customer Relationship Management
- Leadership Development
Quote
Do not go where the path may lead, go instead where there is no path and leave a trail. -Ralph Waldo Emerson
Activities
- Ocean Glass Summer Surf Camp, Founder/Owner/Operator 2001-current
- President, VCHA Ventura County Home Care Association. VCHA is an educational/support network for home care providers to enhance effectiveness of the home care delivery community through professional education, legislative advocacy, peer networking and support systems as we endeavor to provide optimum services to those entrusted to our care.
Additional Information
Personal, Professional, and Community Activities
-Ocean Glass Summer Surf Camp, Founder/Owner 2001-current
-President, VCHA Ventura County Home Care Association 2018-2021
VCHA is an educational/support network for home care providers to enhance effectiveness of the home care
delivery community through professional education, legislative advocacy, peer networking and
support systems as we endeavor to provide optimum services to those entrusted to our care.
Timeline
Executive Director
Buena Vista Home Health & Hospice
04.2023 - Current
Administrator
Buena Vista Palliative Care & Home Health
03.2021 - Current
Director of Business Development
Buena Vista Home Health And Hospice
06.2018 - 03.2021
Regional Director of Business Development
Ensign Group
04.2013 - 06.2018
Director of Marketing & Sales / Manager
Select Home Care
12.2010 - 03.2013
Marketing Liaison
Select Home Care
09.2010 - 01.2011
Founder/CEO
Santa Monica Surf Co.
05.2004 - 09.2010
District/Territory Manager
Val Surf
09.1998 - 05.2004
Bachelor of Business Administration / Marketing, Marketing Management Concepts, Financial Management, Marketing Research and Buyer Behavior, Advance Topics in Marketing, Global Strategic Management, Statistical Analysis, Managerial Accounting and Organizational Controls -
AIU
Associates Degree -
Moorpark Jr. College
Residential Care Facility for the Elderly. Administrator Certification for Assisted Living. Issued by The Department of Social Services. -
RCFE
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