Jonathan Robinson
Boston
Summary
12+ seasons of NBA sales and leadership experience with the Boston Celtics organization specializing in group revenue, fan experience packages, premium inventory, and event strategy. Extensive background leading season on-sale and playoff sales planning, maximizing inventory in both sold-out and rebuilding seasons, and building relationships that drive repeat business and long-term client retention. Oversees one of the NBA’s top-performing Jr. NBA/Court of Dreams programs while collaborating across departments on nonprofit nights, heritage events, school programs, and other fan experiences. Consistently ranked among the NBA’s top Group Sales performers with experience training new hires, leading sales initiatives, and driving revenue year over year.
Overview
13
13
years of professional experience
Work History
Group Sales Manager
Boston Celtics
Boston, MA
09.2022 - Current
- Generated $2M+ in annual group revenue through strategic packaging and yield optimization of premium inventory, including courtside seating, hospitality assets, and experiential fan programs.
- Ranked consistently Top 10 in NBA group sales revenue, sustaining high performance across both sellout seasons and rebuilding cycles.
- Led season launch and playoff group sales strategy, aligning pricing, outbound cadence, and inventory allocation to maximize attendance and revenue pacing.
- Oversaw execution of large-scale theme and community impact nights (e.g., Special Olympics, Dominican Heritage), driving incremental revenue while strengthening corporate and nonprofit partnerships.
- Partnered cross-functionally with Marketing, Sponsorship, Ticket Operations, Arena Ops, and Game Presentation to build fully integrated revenue campaigns and premium group activations.
- Mentored and onboarded new sales representatives, implementing pipeline discipline, outbound best practices, and performance coaching to strengthen team production.
- Recognized league-wide for innovation after designing new features for “NBA Go,” presented at NBA All-Star Weekend as part of the NBA Innovation Challenge.
Senior Group Sales Account Executive
Boston Celtics
Boston, MA
06.2016 - 09.2022
- Achieved top 3 ranking in NBA for ticket sales and group revenue generation.
- Collaborated with corporate partners, schools, and youth organizations to create unique group outings and premium hospitality packages.
- Executed ticketing campaigns and orchestrated fan experiences for large-scale events, fostering repeat business through robust client relationships.
- Oversaw contact tracing operations while traveling with team during NBA's COVID no-fan season.
Group Sales Account Executive
Boston Celtics
Boston, MA
02.2013 - 06.2016
- Excelled in ticket sales and revenue generation, securing title of NBA’s #1 first-year revenue producer.
- Surpassed annual sales targets by executing outbound prospecting, strategic group outreach, and relationship-focused sales initiatives.
Education
Bachelor of Science - Communications
Rhode Island College
Providence, RI05-2013
Skills
- Sales strategy development
- Revenue Generation
- Fan Engagement
- Premium Inventory
- Corporate Partnerships
- Salesforce & CRM Platforms
- Revenue Forecasting
- Ticket Operations
- Cross-Functional Leadership
- Team skill enhancement
Accomplishments
- NBA Innovation Challenge Winner – Partnership-Driven Sales Excellence
- Top 5 League-Wide Group Revenue Performance – Boston Celtics
Timeline
Group Sales Manager
Boston Celtics
09.2022 - Current
Senior Group Sales Account Executive
Boston Celtics
06.2016 - 09.2022
Group Sales Account Executive
Boston Celtics
02.2013 - 06.2016
Bachelor of Science - Communications
Rhode Island College