Summary
Overview
Work History
Education
Skills
Timeline
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Jonathan Sowers

Jonathan Sowers

Austin

Summary

Dynamic and results-driven sales and market development leader with over a decade of success driving revenue growth, market expansion, and leading high-performing teams across multiple states. Recognized for building collaborative partnerships with distributors, suppliers, and leadership teams to achieve scalable, sustainable growth. Known for a hands-on leadership approach, strategic planning, and ability to align execution with organizational goals and culture.

Overview

5
5
years of professional experience

Work History

Vice President, Central Region (TX, OK, LA, AR)

LALO Tequila
05.2023 - Current
  • Promoted three times within two years for performance, leadership, and distributor relationship excellence.
  • Lead and coach a team of 8 across four states, overseeing sales, operations, and brand growth.
  • Drove key regional business growth within 2.5 years, scaling from ~$5M to $32M in annual revenue.
  • Expanded Texas market from 23,705 to 66,362 (9L) cases — a 180% increase in volume and distribution.
  • Boosted on-premise sales from 7,623 to 28,231 (9L) cases; increased accounts from 2,434 to 5,728.
  • Grew chain retail sales (Specs, Twin, Total Wine, Goody Goody, etc.) from 13,149 to 42,497 (9L) cases (+223%).
  • Increased general market volume from 7,928 to 21,115 (9L) cases with 90% 750ml distribution.
  • Partnered closely with RNDC leadership (SVP and regional teams) to build programming, incentives, and growth strategies.
  • Collaborated with LALO's CEO, CFO, and operations teams on forecasting, budgeting, and execution alignment.
  • Led the 'Texas Two Step' program with RNDC and Rémy Cointreau, integrating on/off-premise growth efforts.
  • Guided AR, LA, and OK markets to achieve 30–40%+ YOY growth in volume and account penetration.

Market Manager

Deep Eddy Vodka
05.2020 - 04.2023
  • Increased on-premise growth through ROI- and profitability-focused programs (+3% R12, +3% FY23).
  • Delivered +17% YOY growth in FY22 and +16.5% in FY21 across West Texas territory.
  • Developed partnerships with Twin Liquors, Hpoddody, and University of Texas Athletics.
  • Created innovative activations including UT Gate 8 buildout and MMH Halloween bar crawl program.
  • Recognized as the only Deep Eddy employee selected for the 'Bartender Outreach Strategy Workshop.'
  • Winner of 2020 Heaven Hill Brands Sales Division Corporate Values Award for Teamwork.

Education

Bachelor of Science - Sports Management

Georgia Southern University
Statesboro, GA
05.2013

Skills

  • Leadership & Team Development
  • Distributor & Supplier Partnership Management
  • Strategic Sales Growth & Execution
  • Relationship Building & Communication
  • Market Expansion & Brand Development
  • Budgeting & P&L; Oversight
  • Culture Building & Coaching
  • Cross-Functional Collaboration
  • Adaptability & Feedback Integration
  • Program Development & Incentive Design
  • Microsoft Office Suite

Timeline

Vice President, Central Region (TX, OK, LA, AR)

LALO Tequila
05.2023 - Current

Market Manager

Deep Eddy Vodka
05.2020 - 04.2023

Bachelor of Science - Sports Management

Georgia Southern University

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