May 2014 - May 2016 Reservation Agent
May 2016 - June 2019 Marketing Agent
June 2019 - Currently Marketing Manager
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Worked with graphic designers and writers to establish theme and tone for content.
- Used data analytics to track lead generation campaigns and improve quality.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
- Optimized email campaigns to increase open and click-through rates.