Business Development and Operations Executive experienced in IT hardware and electric mobility. Built Vanpowers brand through strategic expansion from e-commerce to retail, establishing key partnerships with independent bicycle dealers. Oversaw 45-location retail network as Chief Operating Officer, delivering operational excellence and enhancing customer engagement.
Work History
Chief Operating Officer
10 Months
Fly E-Bike | Flushing, New York | 01.2026 - Current
Advised the CEO and senior leadership on strategic and operational decisions, shaping short- and long-term plans to grow the business and improve profitability. Used market research to identify new business opportunities and built relationships with investors and business partners.
Directed day-to-day operations across a 45-location e-bike retail network in the United States and Canada, overseeing sales, service, fulfillment, and logistics. Supervised department leaders and reinforced company policies across locations.
Led organizational changes to help the business respond to shifting market conditions and guided capital investments in technology and infrastructure to support growth across the retail network.
Led company-wide legal and regulatory compliance, working daily with legal counsel to manage the company’s response to litigation and resolve ongoing legal matters. Coordinated amended filings with the U.S. Securities and Exchange Commission (SEC) and monitored adherence to safety, service quality, and retail operating standards.
Reviewed operating budgets, vendor contracts, and purchasing requirements.
Led inventory planning for e-bikes, parts, and accessories, aligning purchasing and stock levels with store, service, and fulfillment needs.
Worked directly with store teams throughout the New York metropolitan area to resolve operational issues and improve staffing, store workflows, and customer service. Traveled regularly to locations across the network, including Washington, DC, Los Angeles, Florida, and Toronto.
Standardized procedures for repairs, deliveries, and order processing, and established key performance indicators to track operating performance and identify efficiency improvements.
VP of Sales
4 Years 8 Months
Vanpowers Ltd. | Chino | 05.2021 - 01.2026
Vanpowers / Sailvan Times | North America VP of Sales ← Country Manager ← Sales Manager
Advanced from Sales Manager to Country Manager and VP of Sales, transitioning from DTC leadership at Sailvan Times to help establish the Vanpowers brand and build its North American dealer channel following the pandemic.
Led a 25-member sales and marketing team across the United States and China, while overseeing U.S. and Mexican sales teams. Directed team training, territory development, sales forecasting, and performance reporting.
Built the U.S. independent bicycle dealer (IBD) network through extensive nationwide travel and direct engagement. The team contacted nearly 3,000 prospective accounts and secured approximately 800 dealers over the course of the business, with approximately 500 remaining in the network at year-end 2025.
Developed distributor and dealer relationships across U.S. and Central American markets, negotiated retail and channel agreements, and delivered sales presentations and product launches to executives, buyers, and business partners.
Developed PR and social media strategies to strengthen brand positioning and messaging. Collaborated with production companies on e-bike television commercials for a sister brand featured on HSN and QVC.
Represented the company as a host and speaker at CES, Sea Otter, AIM, and Outdoor Retailer trade shows, presenting products and brand messaging to industry audiences.
Led the resolution of legacy commercial agreements, working directly with Seattle-based outside counsel and applying knowledge of e-bike regulations to negotiations. Secured the termination of a retail space agreement and a sales agency contract carrying approximately $300,000 in annual costs.
Resolved key contractual matters by December 2025 and supported the completion of the business wind-down in January 2026, addressing outstanding contractual obligations before operations ended.
Sales Manager
2 Years 1 Month
GWC USA Inc. | Azusa | 02.2019 - 03.2021
Establish, maintain and foster business relationships with national T1 scale accounts such as Amazon, Belkin, Dell, Kensington, Lenovo, Microsoft and Plugable, to enhance the potential for branding factory SKUs into customers' exclusive pipeline.
Initiated OEM/ODM/JDM sales process through prospecting, scheduling appointments, delivering presentations, and leveraging manufacturer resources to navigate tariff barriers and other obstacles.
Monitored customer buying trends, market conditions, and competitor actions to refine strategies and meet sales goals.
Developed proposals and completed contracts based on thorough understanding of business needs.
Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
Project Manager
3 Years 9 Months
Zippy USA, Inc. | Irvine | 01.2015 - 10.2018
Developed and initiated projects, including managing costs, schedule and performance.
Developed implementation methodologies to rein in project costs while meeting key milestones.
Engaged with engineers, supply chain team, and NPI division to monitor potential projects from design-in to timely closure.
Manage sales development for new & existing accounts.
Generated and tracked new leads and customer approaches in CRM system.
Conducted high-volume daily calls and emails with server system integrators and network companies, including Arista Network, Broadcom, Citrix, Dell, Dolby, Extron, and Gigamon.
Working with 3rd party CM & EMS such as Jabil and Flex to assure & meet customer's market plan and logistic forecast.
Tracked daily record entries in CRM system to ensure data accuracy. and self-assessment & grading for team members.
Case-study presentation across the industry on weekly basis.
Director of Sales
2 Years 5 Months
Blostar USA, Inc. | City of Industry | 07.2012 - 12.2014
Lead sales, marketing, and product management team in North America regions.
Reform the sales team and identify and distinguish new business opportunities in virgin territory and maintain existing channel accounts such as ASI, Bell Micro, D&H, MA Labs.
Cultivated relationships with distribution partners to enhance collaboration and develop downstream accounts.
Set pricing strategy for the USA and Canada region to compliance global protocol.
Manage on hand inventory to maximize profit on promotions and strategically channel offerings.
Supplied resources that enabled teams to advance in various business facets.
Promoted company's commercial profile, generating high market visibility in consumer and PC gamer industry through proactive strategies.
Monitored communications and marketing campaigns for e-tailor accounts such as Amazon, Newegg, and TigerDirect.
Stay relevant with Intel and AMD on a weekly basis to centralize and align the strategies in order to deliver the key messages from management to the public in a timely manner.
Managing Director
4 Years 2 Months
Gigabyte | City of Industry | 01.2008 - 03.2012
Managed sales, marketing, and daily operations to create business opportunities and enhance branding and market awareness in the IT sector.
Drove strategic improvements to enhance operational and organizational efficiencies.
Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
Achieved significant sales growth by managing relationships and employing proactive sales strategies.
Aligned department vision, goals and objectives with company strategy to achieve consistently high results.
Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans.
Presented category insights and new item recommendations to major retailers and led teams in developing marketing, pricing, product and sales strategies.
Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Developed and optimized organizational systems to boost efficiency and keep operations on scale and agile for changing demands.
Coordinated with corporate office and factory continuously to ensure accurate sales forecasting, inventory fulfillment, P&L report analysis for board members, and public relations with existing house accounts.
Devised, deployed and monitored processes to boost long-term business success and increase profit levels.
Setting up new company's protocol for better and more fluid transaction among different divisions.
Product Manager
2 Years 3 Months
Gigabyte | City of Industry | 09.2005 - 12.2007
Promoted thermal products to #1 market seller within 12 months of time, attending and showcasing Gigabyte Thermal products in various events, trade shows, gamer LAN parties, and also managed sales training in channel partner program.
Built a robust sales pipeline within Gigabyte's national and regional customer base.
Facilitated media relationships for product review submissions and partnered with Nvidia, AMD, and Intel to enhance platform utilization and increase market visibility.
Allocated and leveraged company resources to define product and customer positioning targeting key milestones.
Developed a comprehensive branding strategy that included visual system, brand positioning, and product roadmap. (visual system, brand positioning, and product roadmap.
Collaboration in establishing guidelines for product positioning, pricing, naming, and packaging.
Desktop computer component business development, products including Thermal solution for NB and DT computers plus PSU and chassis for gaming upgrade market.
Developing sales kits, advertisements and promotional giveaways.
Organize and plan exhibition space design, product promotion and booth schedule for two of the largest annual computer trade show in the world.