Jorae DuPont
Minneapolis,MN
Summary
A results-driven marketing strategist known for transforming complex concepts into compelling stories. A skilled writer and communicator recognized for inspiring action, fostering understanding and showcasing value. Experienced in marketing and sales communication, social media marketing, content development, product branding and creative direction. Upbeat, inventive and always engaged.
Overview
22
22
years of professional experience
Work History
Senior Marketing Communications Manager
Indizen Optical Technologies
04.2022 - 04.2023
- Developed and implemented comprehensive product communication plans resulting in increased brand visibility and sales.
- Wrote ad copy, product overviews, media releases, sales collateral, training webinars, case studies and video scripts.
- Developed, utilized and reviewed yearly customer satisfaction surveys.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Wrote and distributed press releases to increase brand visibility.
- Devised and executed integrated, online and direct marketing campaigns.
Marketing Communications Manager
PreferredOne Health Plan Administrator (now UHC)
01.2016 - 04.2022
- Defined and developed corporate positioning and key B2B/B2C messaging, contributing to improved brand recognition and market positioning.
- Created fresh, attractive designs with crisp graphics and engaging copy.
- Revitalized employee communications to better convey important information and boost morale.
- Wrote and distributed press releases to increase brand visibility.
- Crafted and executed health plan member engagement plans featuring open enrollment materials and monthly touchpoints including web content, email communications, direct mail and social media.
- Developed and managed broker and sales communication strategies and tools leading to 97 percent group retention rates year over year.
- Worked with executive team to develop internal messaging and communications that drove achievement of corporate goals and priorities.
- Served as executive communications consultant and writer, positioning corporate strategy to internal and external audiences.
Sales Strategy and Inbound Marketing Manager
The Burchfield Group (now AON)
01.2012 - 01.2016
- Successfully revamped the company's website, resulting in a 286% increase in visits within the first year.
- Implemented a highly effective inbound marketing strategy, generating an average of 150 high-value sales leads monthly and driving substantial sales growth among both prospects and clients.
- Established Burchfield's position as a thought leader through case studies, eBooks, webinars, blogs, knowledgebase content and email campaigns.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Sales Content Manager
Blue Cross And Blue Shield Of Minnesota
01.2006 - 01.2012
- Worked across all departments to define key value statements and content development to support sales, account management, marketing and product development.
- Managed senior communication staff, company knowledgebase, cross-functional relationships and proposal content quality processes.
- Conducted regular content audits to identify gaps and redundancies of content.
- Managed RFP team to meet 100 percent of proposal deadlines.
Marketing Manager
CCStpa (Blue Cross TPA Subsidiary)
01.2001 - 01.2006
- Developed and executed comprehensive marketing content strategies, contributing to the successful acquisition and retention of commercial, Taft-Hartley and Tribal accounts.
- Managed national provider network and wellness vendor relationships to supplement client health plans and drive greater member satisfaction.
- Defined and developed positioning to engage and support self-insured health plan clients and prospects.
- Provided coaching to sales, account management, and marketing teams, leading to enhanced presentation skills and overall performance.
Education
Master of Science - Communication Studies, Journalism
University of Louisiana At Lafayette
Lafayette, LABachelor of Science - Mass Communications
Minnesota State University, St. Cloud
Saint Cloud, MNSkills
- Marketing communication planning and execution
- Social media marketing, lead generation and inbound marketing
- Content development and strategy
- B2B/B2C product and corporate messaging and branding
- Media relations, social media, long and short form copywriting, creative collaboration, sales support, executive and internal communications
Volunteer
- Marketing writer and dog-sitter at Can Do Canines, a non-profit organization that trains assistance dogs to help people with challenges such as PTSD, diabetes, autism, stroke and seizures.
- Vision Loss Resources sighted guide and reader for visually impaired adults.
Timeline
Senior Marketing Communications Manager
Indizen Optical Technologies
04.2022 - 04.2023
Marketing Communications Manager
PreferredOne Health Plan Administrator (now UHC)
01.2016 - 04.2022
Sales Strategy and Inbound Marketing Manager
The Burchfield Group (now AON)
01.2012 - 01.2016
Sales Content Manager
Blue Cross And Blue Shield Of Minnesota
01.2006 - 01.2012
Marketing Manager
CCStpa (Blue Cross TPA Subsidiary)
01.2001 - 01.2006
Master of Science - Communication Studies, Journalism
University of Louisiana At Lafayette
Bachelor of Science - Mass Communications
Minnesota State University, St. Cloud
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