Open To Work
Jordan Corley
Richmond,VA
Summary
Marketing strategist specializing in consumer behavior, brand growth, and data-driven campaign strategy. Experienced in translating behavioral insights into high-impact marketing systems that increase engagement, visibility, and revenue across digital platforms. Known for building full-funnel marketing ecosystems that combine behavioral analytics, storytelling, and performance marketing to drive measurable results. Has led multi-channel campaigns reaching audiences of 80,000+ contacts, negotiated high-value partnerships, and delivered significant improvements in brand visibility, engagement, and return on marketing investment. Background includes leadership across education, e-commerce, and digital media, with experience in marketing analytics, customer journey strategy, and behavioral segmentation. Completed executive training in Marketing Analytics and Customer Insights at The Wharton School, University of Pennsylvania.
Overview
6
6
years of professional experience
2
2
Certifications
Work History
Director of Marketing
The Center for Guided Montessori Studies
09.2023 - Current
- Lead strategic marketing initiatives across CGMS and subsidiary brands including Sarasota University and Bridgemont International School.
- Directed cross-functional marketing campaigns across digital, events, and social media platforms to enhance brand visibility.
- Managed a micro-team of creative professionals responsible for marketing content production, ensuring efficient workflows, consistent brand messaging, and high-quality campaign execution across platforms.
- Designed high-impact digital campaigns and seasonal marketing initiatives that increased engagement and enrollment growth.
- Manage marketing budgets and negotiate digital advertising and vendor contracts to maximize ROI.
- Built behavioral email marketing segmentation strategies for over 80,000 contacts, resulting in a 44% open rate.
- Developed SEO driven content strategies including blog content, YouTube promotional assets, and campaign storytelling.
- Served as the liaison between marketing and legal teams to ensure compliance with USPTO regulations and protect digital brand assets, including trademarks, intellectual property, and new product branding.
Founder & Marketing Director
Blu Bottoms Fashion Retail and Cosmetic Brand
Richmond, VA
08.2020 - 02.2023
- Founded and led brand marketing strategy for a fashion and cosmetics e-commerce brand, focusing on audience growth, influencer partnerships, and consumer-driven campaign development.
• Designed consumer-focused marketing campaigns that increased product sales by 80% within two months
• Negotiated and secured partnerships with 75+ influencers and talent agencies, expanding brand visibility to audiences ranging from 50K to 866K followers
• Developed influencer marketing strategies generating 150% return on marketing investment within one month
• Created audience-driven content strategies that increased social engagement by over 500% within one week
• Strengthened brand credibility and reach through strategic collaborations and community-driven marketing - Established brand identity for a fashion retail and cosmetic line.
- Developed product lines based on market trends and customer feedback.
- Managed supply chain logistics for timely product delivery and inventory control.
- Oversaw fulfillment processes and packaging for online orders.
- Analyzed customer feedback to improve shopping experience and product offerings.
- Conducted market research to identify emerging trends in sustainable fashion.
Social Media Community Manager (2-Week Contract),
Create Your Fab Financial Consulting
Remote, Remote
08.2022 - 2022
- Drove new client acquisition by designing engaging social media content and optimizing Facebook advertising campaigns.
- Facilitated communication between founder and clients, ensuring alignment across client portfolio.
- Created professional conference materials using graphic design skills, enhancing clarity and engagement during presentations.
- Performed comprehensive social media audit to refine brand vision and optimize SEO strategy.
Education
Executive Education Certificate - Marketing Analytics
University of Pennsylvania | The Wharton School
03-2026
Bachelor of Science - Public Relations, Advertising & Applied Communications
Florida International University
Miami, FloridaSkills
- Consumer Behavior & Audience Insights
- Marketing Analytics & Campaign Development
- Brand & Growth Strategy
- Customer Journey & Funnel Optimization
- Behavioral Segmentation
- Email Marketing & Lifecycle Strategy
- Influencer & Partnership Marketing
- Digital Campaign Strategy
- Content Strategy & Strategic Storytelling
- Marketing Automation & CRM Systems
- Marketing Budget Strategy & ROI Optimization
- Cross-functional Team Leadership
- Event Marketing & Strategy
Languages
English
Native/ Bilingual
Spanish
Professional
Certification
National Bi-Lingual Seal | Spanish
Work Preference
Job Search Status
Open to workWork Type
Full TimePart TimeLocation Preference
RemoteHybridSalary Range
$60000/yr - $90000/yrTimeline
Director of Marketing
The Center for Guided Montessori Studies
09.2023 - Current
Social Media Community Manager (2-Week Contract),
Create Your Fab Financial Consulting
08.2022 - 2022
Founder & Marketing Director
Blu Bottoms Fashion Retail and Cosmetic Brand
08.2020 - 02.2023
Executive Education Certificate - Marketing Analytics
University of Pennsylvania | The Wharton School
Bachelor of Science - Public Relations, Advertising & Applied Communications
Florida International University