Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Jordan Dyches

Salt Lake City,Utah

Summary

Dedicated Brand Strategist with a strong focus on team leadership and cross-functional collaboration. Known for crafting innovative, results-driven solutions that elevate brand performance and accelerate growth. Brings extensive experience in brand management, campaign execution, and team development, with a proven ability to guide diverse teams through complex go-to-market strategies. Passionate about building brands that connect, perform, and endure.

Overview

11
11
years of professional experience

Work History

Senior Brand Manager

Beauty Industry Group
01.2025 - 07.2025
  • Developed brand strategies to enhance market presence and drive customer engagement.
  • Collaborated with cross-functional teams to execute marketing campaigns effectively.
  • Analyzed consumer insights and market trends to inform branding decisions.
  • Managed product launches, ensuring alignment with brand vision and objectives.
  • Oversaw budget allocations for promotional activities, optimizing resource utilization.
  • Created compelling content for digital platforms, enhancing brand storytelling.
  • Mentored junior team members in best practices for brand management and strategy execution.
  • Coordinated trade show participation, ensuring effective representation of the brand at industry events.
  • Managed crisis communications during challenging situations, mitigating potential damage to company reputation.

Senior Marketing Strategy Manager

Beauty Industry Group
09.2023 - 01.2025
  • Conducted market research to identify trends and opportunities for strategic initiatives.
  • Assisted in developing and implementing strategic plans to enhance operational efficiency.
  • Collaborated with cross-functional teams to analyze data and inform decision-making processes.
  • Supported project management efforts by tracking milestones and deliverables effectively.
  • Prepared presentations that communicated key findings and recommendations to stakeholders.
  • Monitored industry developments to provide insights for business strategy adjustments.
  • Enhanced competitive positioning by conducting in-depth industry analysis and identifying key trends.
  • Streamlined internal processes for increased efficiency, reducing overall operational costs.

Business Development Manager

Beauty Industry Group
09.2021 - 11.2023
  • Developed strategic partnerships to enhance market presence and drive revenue growth.
  • Conducted market research to identify new client opportunities and industry trends.
  • Collaborated with sales teams to create targeted proposals and presentations for potential clients.
  • Negotiated contracts and agreements to secure favorable terms for the organization.
  • Assisted in the development of marketing strategies to promote products and services effectively.
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
  • Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
  • Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.

General Manager

Got Beauty
02.2014 - 01.2022
  • Streamlined operational processes, enhancing efficiency and reducing turnaround time for key projects.
  • Developed strategic plans to optimize resource allocation and improve overall business performance.
  • Led cross-functional teams to implement new systems, fostering collaboration and improving workflow efficiency.
  • Analyzed market trends to identify growth opportunities, driving revenue through targeted initiatives.
  • Mentored staff, promoting professional development and ensuring adherence to company policies and standards.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.

Education

Arizona State University
Tempe, AZ

Esthetics -

Skinworks School of Advanced Skincare
Salt Lake City, UT

Skills

  • Media planning
  • Product management
  • Strategy development
  • Creative direction
  • Brand strategy
  • Budget development
  • Competitor analysis
  • Sales support

Accomplishments

  • Beauty Industry Group Culture Award Winner- 'Get It Done'
  • Education Advisory Board Member- Skinworks School of Advanced Skincare


Timeline

Senior Brand Manager

Beauty Industry Group
01.2025 - 07.2025

Senior Marketing Strategy Manager

Beauty Industry Group
09.2023 - 01.2025

Business Development Manager

Beauty Industry Group
09.2021 - 11.2023

General Manager

Got Beauty
02.2014 - 01.2022

Arizona State University

Esthetics -

Skinworks School of Advanced Skincare

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