Jordan Franke
Novi,MI
Summary
Event marketing professional with history of driving successful projects and achieving impactful results. Known for fostering collaborative team environments and adapting to dynamic changes. Skilled in strategic planning and client relationship management with results-oriented approach.
Overview
5
5
years of professional experience
Work History
Marketing and Events Manager
Holistic Industries - Swisher
Madison Heights, MI
09.2024 - 05.2026
- Developed and executed comprehensive event marketing strategies to enhance brand visibility and engagement.
- Collaborated with cross-functional teams to coordinate logistics for successful event execution, including day of event and staff managment.
- Managed vendor relationships to secure competitive pricing and high-quality services for events.
- Analyzed post-event feedback to refine future marketing initiatives and improve attendee experience.
- Spearheaded launch of multiple new product lines boosting brand awareness.
- Sourced potential event opportunities and venues using market research to determine highest probability of success.
Marketing Project Manager
PTS Corp
Warren, MI
07.2022 - 08.2024
- Built and maintained partnerships with 100+ accounts.
- Increased brand awareness by implementing strategic marketing campaigns and community outreach programs.
- Organized and managed all events for the wholesale team including logistics, inventory, staffing, and promotion.
- Designed, set up, and maintained unique in-store marketing displays tailored to individual account needs.
- Managed marketing budgets to maximize return on investment while minimizing costs.
- Launched new products with coordinated marketing efforts, achieving high levels of visibility and consumer interest.
- Analyzed data and ROI from previous events to determine best practices for future activations.
Sales Representative
RAIR Systems
Jackson, MI
11.2020 - 07.2022
- Managed and maintained relationships with over 40 dispensaries throughout the state.
- Represented Rair at all industry and B2B sales events.
- Suggested actions to improve sales performance and identify opportunities for growth.
- Maintained a high level of product and industry knowledge, including regulatory knowledge.
- Continually surpassed quarterly sales goals.
- Tracked and reported customers' preferences. Provided feedback to Marketing and Sales departments regarding customer requests and event outcomes.
- Generated new business using existing and potential customer networks alongside marketing initiatives.
Education
High School Diploma -
Harrison High School
Farmington Hills, MISkills
- Staff Training
- Sales Experience
- Salesforce
- On-site Product Demo
- Project Management
- B2B Sales
- Post Sale Support
- Account Management
- Event Management
- Project management
- Customer engagement
Timeline
Marketing and Events Manager
Holistic Industries - Swisher
09.2024 - 05.2026
Marketing Project Manager
PTS Corp
07.2022 - 08.2024
Sales Representative
RAIR Systems
11.2020 - 07.2022
High School Diploma -
Harrison High School