Jordan Haeger
Asheville,NC
Summary
Creative content design leader known for delivering strategic copy that brings clarity to the complex and inspiration to the everyday. Anticipates strategic needs and builds scalable content frameworks that align cross-functional teams with customer-centered experiences. Facilitates consensus among stakeholders and translates customer insights into actionable strategies. Balances user value, brand, and business objectives to create cohesive experiences that drive measurable impact.
Overview
10
10
years of professional experience
Work History
Senior Lead UX Content Designer
GoDaddy
Asheville, North Carolina
05.2019 - Current
- Founded content design practice at GoDaddy to bring more empathy and critical design thinking to user experiences
- Designed and implemented content strategies across a broad range of tools and experiences aimed at helping small businesses grow
- Developed comprehensive content design playbook to establish UX best practices across teams
- Mentored and trained team of content designers to enhance skills and capabilities
- Partnered with brand, legal, product strategy, and design leadership to ensure messaging consistency
UX Service Designer
GoDaddy
Austin, Texas
02.2018 - 05.2019
- Analyzed end-to-end website design service journeys, identifying key customer experience challenges.
- Leveraged data to redesign customer journeys, enhancing alignment with user goals.
- Fostered collaboration through idea presentations, driving effective implementation of design solutions.
Copywriting Lead
GoDaddy
Austin, TX
11.2016 - 02.2018
- Crafted authentic marketing copy for hundreds of small businesses to drive engagement.
- Managed deadlines and integrated customer feedback to enhance content quality.
- Mentored junior copywriters, establishing comprehensive standards and patterns across the team.
Education
Bachelor of Arts - Journalism
The University of Texas At Austin
Austin, TX06-2011
Skills
- Content strategy
- UX best practices
- User-centered design
- Design thinking
- Data analysis
- Marketing copywriting
- Copywriting and editing
- Accessibility standards
- UI/UX collaboration
- Team leadership
- Collaborative teamwork
- Problem-solving
Currently working on...
Editing a national parks travel guide releasing this fall.
Timeline
Senior Lead UX Content Designer
GoDaddy
05.2019 - Current
UX Service Designer
GoDaddy
02.2018 - 05.2019
Copywriting Lead
GoDaddy
11.2016 - 02.2018
Bachelor of Arts - Journalism
The University of Texas At Austin