Jordan Johnigan
Cadillac,Michigan
Summary
Dynamic marketing specialist with proven success in crafting engaging campaigns and client strategies. Expertise in audience targeting and performance analytics driving impactful brand growth.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Specialist
AAR Mobility Systems
Cadillac, Michigan
12.2024 - Current
- Design trade show booths, marketing displays, and promotional materials for national industry events and client-facing presentations
- Managed marketing and events budget, tracking spending and coordinating purchases for campaigns, trade shows, and branded materials
- Planned and coordinated trade show attendance, optimizing booth layout, logistics, and on-site execution
- Create graphics, layouts, and presentation content to support marketing initiatives and internal communications
- Maintain reporting spreadsheets and project trackers to monitor deadlines, inventory, and budget usage
- Work cross-functionally with corporate teams to ensure marketing initiatives align with company strategy and brand standards
- Collaborated with operations, design, and leadership teams to ensure consistent branding across events, campaigns, and materials
- Operate in a fast-paced environment balancing creative design work with operational and reporting responsibilities
Media Consultant
910 Media Group
Cadillac, Michigan
07.2022 - 04.2024
Focuses more on audience growth, content strategy, and social-first campaigns:
- Created digital, broadcast, and paid social advertising campaigns for 50+ clients, producing video, graphic, and display assets for streaming platforms, Google Display Network, Facebook, YouTube, and traditional television.
- Developed audience identification strategies that increased engagement and strengthened connections with core followers
- Produced 300+ video and graphic assets for digital marketing campaigns and broadcast ads
- Planned content calendars, coordinated launches, and ensured campaigns stayed on-brand and on-schedule
- Monitored and optimized campaign performance with Meta Ads Manager, Google Ads, Google Display Network, OTT platforms, and Google Analytics to enhance reach, engagement, and conversion rates
- Collaborated with creative, sales, and client teams to align campaigns with strategic goals
Smart Home Pro
Vivint Smart Home
Washington, D.C
03.2020 - 08.2020
- Engaged potential customers through door-to-door outreach, tailoring messaging to align with audience needs and interests
- Built relationships with leads by employing data-driven strategies to identify qualified prospects, enhancing conversion rates
- Adapted communication style and content to connect with diverse audiences, improving engagement and trust
- Worked in a fast-paced, target-driven environment, consistently meeting or exceeding daily and monthly performance goals
- Maintained accurate records of customer interactions and feedback to guide sales strategies and inform future marketing initiatives
Assistant Greek Life Coordinator
Ferris State University C.L.A.C.S
Big Rapids, MI
05.2017 - 11.2017
- Engaged students outside typical Greek Life demographic, enhancing participation and fostering an inclusive community
- Identified new audiences and adapted outreach strategies to build connections across diverse student groups, enhancing engagement
- Established social network within fraternities and sororities, connecting like-minded individuals and increasing involvement at events and recruitment activities
Education
MBA - Data Analytics
Southern Indiana University
Evansville, Indianna12-2028
Bachelor of Science - Marketing
Ferris State University
Big Rapids, Mi05-2022
Skills
- Campaign Strategy & Content Planning
- Content creation
- Audience Targeting & Market Research
- Analytics reporting
- Trend research
- Adobe Illustrator & InDesign, Canva, Capcut
- Client Account Management
- Community engagement
Certification
HubSpot Academy — Social Media Marketing Certification
Oct 2024 – Nov 2026
Oct 2024 – Nov 2026
Timeline
Marketing Specialist
AAR Mobility Systems
12.2024 - Current
Media Consultant
910 Media Group
07.2022 - 04.2024
Smart Home Pro
Vivint Smart Home
03.2020 - 08.2020
Assistant Greek Life Coordinator
Ferris State University C.L.A.C.S
05.2017 - 11.2017
MBA - Data Analytics
Southern Indiana University
Bachelor of Science - Marketing
Ferris State University