Jordan Latta
Stamford,CT
Summary
Digital media and marketing professional with experience developing social content, supporting brand campaigns, and engaging audiences across collegiate athletics, beauty, and lifestyle brands. Skilled in content strategy, short-form video production, social media management, and performance analysis, with a track record of translating creative ideas into platform-specific content.
Overview
3
3
years of professional experience
Work History
Social Media Intern
UConn Athletics
Storrs, CT
09.2026 - Current
- Create social content highlighting the student-athlete experience for UConn Volleyball and UConn Tennis.
- Support game-day social coverage, content planning, and creative concept development.
- Collaborate with the Athletics Creative Content team on coverage opportunities for men's basketball, women's basketball, and football.
Digital Intern
RealSelf
New York, NY
06.2025 - 09.2026
- Supported digital content strategy and social media initiatives across Instagram, TikTok, and Pinterest, earning an invitation to return for a second summer.
- Created weekly content using Canva for an audience of more than 500,000, including educational carousels and social-first graphics.
- Developed Pinterest content strategy for an account with more than 40,000 followers, contributing to 50% week-over-week growth and 21,000 new followers during a peak performance week.
- Produced biweekly trend reports and researched more than 15 emerging beauty and wellness trends to inform content development for a brand anniversary event.
Social Media & Content Intern
Quantum Potential
Storrs, CT
12.2025 - 07.2026
- Served as sole intern supporting the CEO, creating and publishing Instagram and LinkedIn content to strengthen brand presence and audience engagement.
- Translated workshop and personal-development frameworks into accessible digital storytelling.
- Independently managed the content calendar, including scheduling, asset organization, analytics tracking, and daily content operations.
Husky Storyteller
UConn Foundation
Storrs, CT
02.2025 - 12.2025
- Filmed and interviewed students at campus events to produce authentic student-life stories for alumni and prospective audiences.
- Appeared on camera in video content promoting student experiences and upcoming campaigns.
- Engaged students and shared campaign updates through SMS, email, and video to support outreach and fundraising efforts.
Campus Ambassador
Shein
Storrs, Connecticut
06.2024 - 10.2024
- Increased brand exposure by promoting SHEIN products across personal social media platforms.
- Represented SHEIN at on-campus events and tabling activations.
- Provided consumer insights to inform product development and branding decisions.
Campus Ambassador Helper
Coca-Cola
Storrs, CT
02.2024 - 05.2024
- Captured photos and videos of student engagement at major campus events, including ESPN College GameDay.
- Edited event recap videos in CapCut to showcase campus activations and brand engagement.
- Supported event setup, breakdown, and product distribution.
Education
B.A. - Fine Arts, Digital Media And Design, Personal Brand Entrepreneurship
University of Connecticut
Storrs, CT05-2027
Skills
- Social Media Strategy & Management
- Digital Content Creation
- Short-form Video Production
- Content Calendars & Scheduling
- Brand Storytelling
- Trend research & Analysis
- Social Media Analytics
- Copywriting & Caption Writing
- Interviewing & On-Camera Presentation
Tools & Technology
• Canva
• CapCut
• Adobe Premiere Pro
• Instagram Edits
• Gondola
• Google Suite
• Microsoft Teams
• Microsoft Excel
• Microsoft PowerPoint
• Slack
• Claude AI
• ChatGPT
• Google Gemini
Timeline
Social Media Intern
UConn Athletics
09.2026 - Current
Social Media & Content Intern
Quantum Potential
12.2025 - 07.2026
Digital Intern
RealSelf
06.2025 - 09.2026
Husky Storyteller
UConn Foundation
02.2025 - 12.2025
Campus Ambassador
Shein
06.2024 - 10.2024
Campus Ambassador Helper
Coca-Cola
02.2024 - 05.2024
B.A. - Fine Arts, Digital Media And Design, Personal Brand Entrepreneurship
University of Connecticut