Summary
Overview
Work History
Education
Skills
Websites
References
Timeline
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Jordan Likover

Denver,CO

Summary

Dynamic digital marketing professional specializing in website merchandising and A/B testing, with a strong track record at Alamo Drafthouse. Expertise in enhancing user experience and optimizing conversion rates through data analysis and cross-functional collaboration. Proficient in content management and technical troubleshooting, delivering significant results in digital campaigns and process improvements. Aiming to leverage these skills to drive further innovation in digital marketing strategies.

Overview

8
8
years of professional experience

Work History

Manager, Website Merchandising

Alamo Drafthouse
Denver, CO
11.2021 - Current
  • Own and execute the website merchandising strategy for drafthouse.com and alamomart.com.
  • Facilitate weekly meetings with cross-functional teams to discuss campaign initiatives, determine prioritization, provide status updates, and report test results.
  • Collaborate with internal stakeholders to develop new digital content and experiences.
  • Lead website testing and optimization efforts aligned with KPIs, including click-through rate, conversion rate, average order value, and revenue per session.
  • Refine merchandising processes to identify pain points, and streamline workflows.
  • Troubleshoot technical issues, and generate ticketing to track bug reports and enhancement requests.
  • Developed processes for tracking, monitoring, and reporting on website performance metrics.

Website Merchandising Specialist

Beachbody
Georgetown, TX
02.2019 - 11.2021
  • Proposed and executed A/B tests to optimize user experience, and improve click-through rate and conversion for teambeachbody.com.
  • Presented test results to stakeholders, executive leadership, and the entire network team.
  • Lead weekly meetings with brand leadership to discuss the content roadmap.
  • Conducted inventory management and messaging for products that are backordered or out of stock.
  • Configured, validated, and published digital content within multiple Oracle CMS tools (WCS, BCC, Endeca) for a consumer-facing eCommerce platform.

Digital Operations Specialist

Beats by Dre
Culver City, CA
02.2018 - 02.2019
  • Published and executed digital campaigns and initiatives for the brand marketing website across 27 locales.
  • Collaborated with the technology team to successfully implement new backend CMS functionalities.
  • Coordinated global localization of new and existing web content.
  • Lead efforts of the offshore content authoring team to ensure the completion of timely content updates.
  • Maintained the health of the site by adhering to best practices for page load, page weight, SEO, and URL strategy.

Digital Project Coordinator

SapientRazorfish
El Segundo, CA
04.2017 - 02.2018
  • Contributed digital content management skills to a cross-functional team charged with designing and publishing digital content for American Honda Motor Co.
  • Utilized the content management system (CMS) to quickly and accurately upload content, including copy and assets.
  • Supported tasks across multiple disciplines, including User Experience, Technology, Strategy, Creative, and Account Planning, in order to ensure the on-time, on-budget delivery of projects.
  • Used the JIRA software tool for issue and bug tracking.
  • Aided competitive analysis with UX/UI suggestions that bolstered customer ranking by 16 spots for a pivotal J.D. Power ranking.

Education

Bachelor of Arts - English

Ohio State University
Columbus, OH

Skills

  • Website merchandising
  • A/B testing
  • Web analytics
  • Content management
  • User experience
  • Digital content creation
  • Cross-functional collaboration
  • Project management
  • SEO optimization
  • Technical troubleshooting
  • Data analysis
  • Campaign management
  • Team leadership
  • Process improvement

References

References available upon request.

Timeline

Manager, Website Merchandising

Alamo Drafthouse
11.2021 - Current

Website Merchandising Specialist

Beachbody
02.2019 - 11.2021

Digital Operations Specialist

Beats by Dre
02.2018 - 02.2019

Digital Project Coordinator

SapientRazorfish
04.2017 - 02.2018

Bachelor of Arts - English

Ohio State University

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