Naya Arnold
New York
Summary
Strategic Digital Merchandising Manager with 5+ years of experience leading eCommerce operations, website merchandising initiatives, and digital projects that drive DTC growth, product discoverability, and customer engagement. Skilled in optimizing workflows, executing product launches, managing promotional strategies, and leveraging SEO, data analytics, and digital marketing insights to improve site performance and conversion. Experienced in cross-functional collaboration, stakeholder management, marketplace operations, and delivering impactful, results-driven eCommerce strategies.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Assistant Manager, Digital Merchandising
Kiss Products, Inc.
New York, NY
08.2024 - Current
- Shopify DTC operations, overseeing site optimization, Klaviyo email marketing campaigns, promotional calendars, inventory forecasting, sales projections, and new product launches.
- Support on $25M annual Amazon 3P business by managing Amazon Seller Central operations including inventory planning, FBA fulfillment coordination, Prime Day strategy, Amazon Ads, promotions, product listings, competitive analysis, and case management.
- Manage Walmart Marketplace operations including Walmart Seller Center, Walmart Connect advertising, product listing optimization, review syndication through Yotpo, promotional events, Flash Deals, performance reporting, fulfillment coordination, and issue resolution.
- Partner with UI/UX, Creative, and Media teams to develop, review, and approve digital assets including PDP imagery, A+ Content, Google Ads, Meta social assets, DTC website content, and email marketing creatives.
E-commerce Specialist, Marketing
Block (formerly Square Inc.)
Atlanta, Georgia
09.2021 - 04.2024
- Manage eCommerce marketplace operations by troubleshooting product and listing issues, creating resolution cases, and ensuring product listing excellence and policy compliance.
- Coordinate with internal and offshore teams to improve operational workflows, resolve marketplace issues, and maintain accurate product data.
- Partner with Product, Design, and Engineering teams to execute website enhancements, improve UX, optimize customer journeys, and increase conversion opportunities.
- Manage project timelines and performance reporting through JIRA, Asana, Looker, and Google Analytics, translating data into actionable insights for stakeholders.
Assistant Marketing Manager
Buckhead Wellness Center
Atlanta, Georgia
03.2020 - 09.2021
- Led digital marketing initiatives involving DTC website redesign, social media account optimization, and customer acquisition strategy to improve brand visibility and site metrics performance.
- Collaborated with Product Development and Sales teams to translate consumer trend insights into strategic marketing recommendations and C-level presentations.
- Conducted market research, customer segmentation analysis, and campaign performance reporting to identify growth opportunities and inform executive decision-making.
- Collaborate with Creative and Design teams to develop marketing materials for product launches, review UGC and customer feedback, and enhance digital storytelling.
Education
B.B.A - Marketing
Georgia State University J. Mack Robinson College of Business
06-2027
Skills
- Website Merchandising
- Site Operations
- Product Listings
- Digital Product Launches
- Multi-Channel Management
- GWP Strategy, DTC Promotional and Site Planning
- PDP & A Content Optimization
- Digital Asset Management
- Shopify, Amazon Seller Central (3P), Walmart Seller Center
- Zendesk, Microsoft 365, Excel, Google Sheets, Klaviyo, Yotpo
- Forecasting & Inventory Management
- Project Management
- Cross-Functional Collaboration
Websites
Certification
- Project Initiation Google Career Certificates Dec 2022
- Foundations of Project Management Google Career Certificates Nov 2022
Languages
Korean (Conversational), English (Native)
Timeline
Assistant Manager, Digital Merchandising
Kiss Products, Inc.
08.2024 - Current
E-commerce Specialist, Marketing
Block (formerly Square Inc.)
09.2021 - 04.2024
Assistant Marketing Manager
Buckhead Wellness Center
03.2020 - 09.2021
B.B.A - Marketing
Georgia State University J. Mack Robinson College of Business