Jordan Mincey
Dawsonville,GA
Summary
Driven marketing professional with 5 years of progressive experience helping businesses succeed in challenging markets. Knowledgeable about campaign development, product launches and customer engagement. Looking for a challenging new role.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Content Manager
Gtechniq North America
Cumming, GA
01.2023 - Current
- Enhanced website traffic by creating engaging content and implementing effective SEO strategies.
- Developed a comprehensive content calendar for consistent publishing and improved audience engagement.
- Managed a team of freelance writers, ensuring timely delivery of high-quality articles and blog posts.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
Head of Marketing
Eurofed
Atlanta, Georgia
09.2022 - 12.2022
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Grew our Instagram Audience 1720% through organic A/B ad testing during a month period.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Manged 4 traveling employees across 14 different locations in the South East.
- Increased consumer retention by reactivating dormant consumers through retention campaigns.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Generated a growth in revenue of 24% by utilizing and implementing a proper strategy behind our CRM
Content Marketing Manager
Gtechniq North America
Cumming, United States
06.2019 - 09.2022
- Edited and sourced images and videos using Adobe Premier Pro and Adobe Lightroom.
- Managed content distribution to online channels and social media platforms.
- Used content management system to analyze user engagement and website traffic metrics.
- Collaborated with marketing and design teams to develop and plan site content, layout and style.
- Managed Two Employees along with 3 Ad Agencies and third party contractors.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
Sideline Shooter and Editor
ESPN
Macon, GA
08.2017 - 05.2019
- Captured sports action in realtime along with traveling
- Coordinated marketing and team goals with Head Coaches
- Worked directly with content coordinators building marketing packages through videography
- Responsible for same day turn around of video content and highlight reels
- Managed other camera operators by creating shot sheets with end goals and objectives
Education
BBA - Finance
University of North Georgia
Dahlonega, GA12-2021
BBA - Finance
Mercer University
Macon, GA05-2019
Skills
- Social Media Proficiency
- Brand positioning
- Project Leadership
- Event Coordination
- Social Media Campaigns
- Client communication
- Adobe Creative Suite
- Content Strategy Development
- Influencer outreach
Certification
- Adobe Creative Cloud Certified License - 2020
- Pi Kappa Phi 30 Under 30 Recipient
- Telly Award Contributor
Timeline
Content Manager
Gtechniq North America
01.2023 - Current
Head of Marketing
Eurofed
09.2022 - 12.2022
Content Marketing Manager
Gtechniq North America
06.2019 - 09.2022
Sideline Shooter and Editor
ESPN
08.2017 - 05.2019
BBA - Finance
University of North Georgia
BBA - Finance
Mercer University