Jordan Silver
Rochester
Summary
Strategic Email and Social Media Marketing Specialist skilled in email campaign management, A/B testing, and data analysis. Develop targeted marketing strategies that engage diverse audiences and drive results. Leverage strong communication and problem-solving abilities to enhance campaign effectiveness and align with business objectives.
Overview
11
11
years of professional experience
4
4
Certifications
Work History
Content Creator & UGC Strategist
Self-Employed
08.2021 - Current
- Concept, script, film, and edit paid UGC campaigns aligned with brand briefs.
- Create engaging content tailored for digital platforms and social media channels, enhancing brand visibility.
- Analyze performance metrics to refine strategies, driving higher engagement and conversion rates.
- Negotiate contracts and usage rights, ensuring compliance with brand briefs and maximizing content reach.
- Edit content in Adobe Lightroom, Photoshop, Canva, CapCut, and Edits.
Marketing Implementation Specialist
Arctic Leaf Inc.
05.2022 - 09.2025
- Developed and implemented email marketing campaigns and automations to increase customer engagement.
- Analyzed audience engagement metrics to refine email strategies.
- Conducted A/B testing on subject lines, copy, visuals, and call-to-action buttons to enhance email performance.
- Created detailed reports on campaign performance for management and client review to inform strategy adjustments.
- Investigated new technologies and industry trends in email marketing to inform best practices and improve campaign effectiveness.
- Trained staff on best practices for email campaign management and platform usage
Service Coordinator
Midtown Athletic Club
NY
06.2021 - 08.2022
- Coordinated member services and inquiries, enhancing member satisfaction at premier athletic club.
- Facilitated onboarding process for new members, creating a welcoming experience that encouraged retention.
- Organized events and activities that fostered community engagement within club, strengthening member relationships.
- Streamlined communication between departments to improve service delivery.
Sales Associate
Victoria’s Secret
NY
10.2017 - 08.2020
- Processed transactions accurately using point-of-sale systems and handled cash management tasks.
- Managed inventory levels, restocked shelves, and organized product displays to optimize product accessibility and presentation.
- Maintained visual merchandising standards to enhance customer experience and ensure alignment with brand guidelines.
- Collaborated with team members to foster a welcoming shopping environment, leading to improved customer satisfaction.
Kennel Attendant
Positive K-9 Creekside Resort Inc.
New York
05.2015 - 08.2016
- Managed daily care routines for dogs, ensuring safety and hygiene standards.
- Administered medications and conducted health checks for various breeds to support overall animal wellness.
- Ensured cleanliness of kennels and common areas, contributing to a safe and hygienic environment for all animals.
- Trained new staff on kennel procedures and animal handling techniques to promote consistent care standards.
Education
Master of Science - Education, Reading & Literacy B-12
State University of New York At Geneseo
Geneseo, NY12.2021
Bachelor of Arts - History, Adolescent Education
State University of New York At Geneseo
Geneseo, NY05.2020
Skills
- Content Strategy
- Email Campaign Management
- Email & Social Media Marketing
- Audience segmentation
- Copywriting
- Search engine optimization
- Marketing automation
- Data analysis
- Google Analytics
Community Service
- Fairport United Methodist Church, 2012 - 2018, Community Service and Outreach programs
- Reach Mission Trips, Volunteer & Devotions Leader, Led a group of volunteers to build decks and paint houses, Fundraised to travel to the worksites, Led discussions to motivate and inspire the group
- Charity: water, Fundraising and Education, Led a local fundraising campaign in Rochester for 3 years, Educated community on the water crisis in various locations, Visited headquarters to learn more about the mission
- Wheels for the World, Fundraised to provide wheelchairs to people with disabilities in developing countries, Biked 100 miles to raise community awareness for the mission
- Stop the Stigma ROC, Events Management, 2016 - 2017, Raised money and awareness for suicide prevention, Helped create and manage events such as benefit concerts and awareness meetings, Photographed concerts
Publications
The Geneseo Pages from the Past Project, Researcher, Spring 2018, Researched medieval manuscript pages that were broken apart from their books, Developed a collaborative website to present research to the public, Handled medieval manuscripts
Certification
Klaviyo, May 2022
Accomplishments
Phi Alpha Theta, National History Honors Society
Timeline
Marketing Implementation Specialist
Arctic Leaf Inc.
05.2022 - 09.2025
Content Creator & UGC Strategist
Self-Employed
08.2021 - Current
Service Coordinator
Midtown Athletic Club
06.2021 - 08.2022
Sales Associate
Victoria’s Secret
10.2017 - 08.2020
Kennel Attendant
Positive K-9 Creekside Resort Inc.
05.2015 - 08.2016
Master of Science - Education, Reading & Literacy B-12
State University of New York At Geneseo
Bachelor of Arts - History, Adolescent Education
State University of New York At Geneseo