Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Jordan Craig

Greenville,SC

Summary

Product and Marketing professional with proven experience driving go-to-market strategies, product launches, and pricing optimization. Skilled in market analysis, identifying growth opportunities, and translating customer insights into actionable strategies. Collaborative leader who partners with cross-functional teams and presents key insights to senior leadership to support business growth and brand success.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Market Analyst

Milliken & Co
Spartanburg, South Carolina
11.2022 - 08.2025
  • Led stage gate reviews and go-to-market planning to ensure efficient and successful new product launches.
  • Developed product and pricing strategies informed by customer insights, market trends, and channel dynamics, collaborating with cross-functional teams to drive growth.
  • Conducted market and sales analysis to identify growth opportunities, customer segmentation strategies, and white space opportunities.
  • Monitored post-launch performance metrics across products and channels, recommending actionable improvements to maximize results.
  • Partnered with sales and marketing teams to refine value propositions, strengthen channel adoption, and improve brand penetration.
  • Presented key product and performance insights to senior leadership, influencing strategic business decisions.

Account Manager

Milliken & Co
Spartanburg, South Carolina
09.2019 - 11.2022
  • Oversaw business operations and growth of existing and new North American accounts in polyurethane, coatings, and inks markets achieving over twenty percent sales growth.
  • Managed distributor accounts to enhance market presence.

Technical Associate

Milliken & Co
Spartanburg, South Carolina
06.2016 - 09.2019
  • Enhanced polypropylene performance by synthesizing and characterizing additives that improved clarity, strength, and versatility for consumer applications.
  • Accelerated project completion by managing timelines, tracking progress, and delivering clear data analysis and metric reporting to stakeholders.

Education

MBA - Business Administration

Clemson University
Greenville, SC
12-2019

Bachelor of Science - Chemistry

Furman University
Greenville, SC
05-2016

Skills

  • Market research
  • Data analysis
  • Pricing strategy
  • Product management
  • Sales forecasting
  • Customer segmentation

Certification

  • Project Management Fundamentals
  • Strategic Selling and Conceptual Selling

Timeline

Market Analyst

Milliken & Co
11.2022 - 08.2025

Account Manager

Milliken & Co
09.2019 - 11.2022

Technical Associate

Milliken & Co
06.2016 - 09.2019

MBA - Business Administration

Clemson University

Bachelor of Science - Chemistry

Furman University

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