Jorge Ortiz
Dallas,TX
Summary
Sales leader with a track record in joint business planning, trade negotiation, forecasting, and broker management across grocery, drug, and food service channels. Drives account growth through collaborative planning, retailer partnerships, and disciplined P&L management, with results tied to SKU gains, display execution, and ROI-focused trade spend.
Overview
2
2
Languages
26
26
years of professional experience
Work History
WD Senior National Account Executive Albertsons & Harris Teeter
Keurig Dr Pepper
06.2026 - Current
- Led KDP Juice and Applesauce strategy & innovation at Albertsons HQ, a $63MM business
- Coordinated with Advantage Solutions Broker to execute KDP Juice and Applesauce strategies through JBP's, forecasting, sales promotions, and display executions across Albertsons divisions
- Collaborated with Ethics Broker to implement KDP Juice and Applesauce initiatives for JBP's, forecasting, sales promotions, and display executions at Harris Teeter
- Leading WD negotiations with Albertsons NCDs for Merch United, a $3.6MM KDP WD investment
- Collaborated with broker partners to identify $1.2MM in trade favorability for KDP
- Secured 2027 Mott's Return to School with Albertsons HQ, projected results +0.5MM net sales
- Oversaw KDP Sales Trade budgets for Albertsons account, ensuring delivery of positive ROI, net sales value, and gross profit
WD National Account Executive Albertsons & Harris Teeter
WD National Account Executive Albertsons & Harris Teeter
03.2025 - 06.2026
- Led KDP Coffee, Juice and Applesauce innovation and forecasting at Harris Teeter, resulting in 8 incremental SKUs for POG and +10% KDP net sales growth
- Managed Advantage Solutions Broker team to execute KDP Coffee, Juice and Applesauce at Albertsons divisions for JBP's forecasting and sales promotions, contributing to +8% KDP net sales growth and +10% feature and display growth
- Coordinated KDP seasonal and LTO displays at Albertsons trade shows, increasing brand visibility and engagement
WD National Account Executive WD Albertsons
WD National Account Executive WD Albertsons
10.2023 - 03.2025
- Led KDP Coffee, Juice and Applesauce JBP's, forecasting, promotions and display executions at Albertsons Intermountain, Southwest and Southern divisions, achieving +7% net sales growth and +10% growth in feature and display placements
- Negotiated full endcap placement for Mott's at retail locations for back to school, resulting in +10% net sales growth
- Executed KDP seasonals/LTOs at Albertsons trade shows, generating +500 KDP shippers
DSD National Account Executive Kroger
DSD National Account Executive Kroger
04.2020 - 09.2023
- Delivered largest KDP Rev Growth +18.2% and Margin Growth +16.4% across all Kroger divisions
- Negotiated +200 KDP permanent displays; DP endcaps, multicultural wing-endcaps, slim can racks, and front-end cooler banks resulting in $500K incremental retail sales and +10% category growth
- Led Dr Pepper DSD strategies, forecasting, promotions and display executions at Kroger TX divisions
- Led division Dr Pepper Zero Sugar, 7up Simple and Dr Pepper Strawberry & Cream launches resulting +5MM Retail Sales
- Managed KDP TX RTM bottler partners, achieving +10% increase in shipments and +85% execution rate
- Developed innovative POS, generating +300K incremental retail sales and contributing to +10% category growth
- Led customer T2T meetings, establishing joint business plans and enhancing relationship partnerships
- Led KDP CFT culture and D&I activities to drive team engagement and collaboration
Account Executive - Albertsons
Procter & Gamble
09.2018 - 04.2020
- Led P&G Dish, Air & Surface Care strategies, forecasting, promotions and display executions at Albertsons Southern, Jewel-Osco, and Denver Safeway divisions, a combined +$30MM P&G Household business
- Secured 13-week Dish & Fabric endcap, generating $450K in incremental sales and 10% category growth
- Secured 13 incremental SKUs for Dish POG reset, driving 6% category growth and 10% P&G sales growth
- Developed JBP, achieving 21 incremental ADs, 1,200 shipper displays, and distribution of 9 new items
- Led Febreze towers display, resulting in $300K incremental sales and 8% sales growth to P&G Air Care
Sales Operations Leader - CVS
Sales Operations Leader - CVS
09.2018 - 04.2019
- Led P&G sales operations strategy to optimize OSA, shelf fixtures, displays, and resets at CVS HQ, enhancing product visibility and availability
- Led shelf analysis on Bounce dryer sheets placement which enabled increased shelf space and distribution of +4 SKUs, resulting in a $500K sales increase
- Led Oral-B Care Lock Box audit project to drive incremental $2.5MM
- Managed broker relationship to improve category performance across 11 categories, focusing on Gillette, Tide, and Oral-B, fostering collaboration and alignment
- Reduced 3rd party contract costs by developing time studies for store executions, achieving savings of over $300K
Business Development Manager Food Service on Premise
Coca-Cola Southwest Beverages
10.2014 - 08.2018
- Delivered +100 new accounts resulting in 1.5MM incremental sales
- Led Coca-Cola booth food show resulting in +30 new third-party accounts, $200K incremental sales
- Activated San Antonio NCAA Final Four market, generating 1,600 displays and 36,000 case sales
- Developed strategic business plan for wholesale customers, driving sales of 18,000 cases and $500K revenue
- Secured new business accounts through targeted prospecting and strategic negotiations
Account Manager - Food Service on Premise
Coca-Cola Southwest Beverages
08.2015 - 10.2016
- Retained strategic customer accounts including Compass, Sodexo, and Aramark, contributing to +10% sales growth in territory.
- Drove account volume growth and CMA contract retention for $5MM territory.
- Led NASCAR Texas Motor Speedway marketing activations, increased volume +17% and DNPG +18%
- Led country with 233 mycoke.com online sign-up accounts, 1 sales rep rank in all Coca-Cola system
- Coordinated Coke booth shows, engaging attendees at regional trade shows.
Market Development Manager - Food Service on Premise
Coca-Cola Southwest Beverages
10.2014 - 07.2015
- Delivered volume growth of +26% vs. PY for Home Depot
- Delivered volume growth of +12% and DNPG of 7% for territory
- Executed special events and created advertising activations, achieving +8% volume growth
- Drove account volume growth, developed POS strategies, and coordinated special events for $3MM territory
- Led Coke booth shows at regional trade shows
Brand Management Intern
Kimberly-Clark
06.2013 - 08.2013
- Created commercial program brief targeting 17MM consumers, outlining strategies for $200MM opportunity
- Formulated action plan to achieve +6% sales growth for Adult Care category in Drug Channel
- Supported Kimberly-Clark brand planning with market research and consumer trend reviews.
- Reviewed brand performance data using Excel and presentation decks for Kimberly-Clark teams.
- Coordinated cross-functional meetings with marketing, sales, and product teams at Kimberly-Clark.
Lead Courier
FedEx Express
04.2005 - 04.2011
- Delivered packages and sorted items, achieving 25% increase in on-time deliveries.
- Executed 50+ routes in Wichita Falls, TX and Cincinnati, OH, ensuring timely delivery.
- Developed process improvement plans, resulting in 10% boost in productivity.
Field Artillery Fire Direction Center Specialist
United States Army
06.2000 - 11.2003
- Led installation of digital communications enhancing operational capability of Battalion Tactical Operations Center
- Received Army Achievement Medal for leadership in executing team operations
- Coordinated intake paperwork, records, and confidentiality procedures for service members.
- Supported Army personnel through center inquiries and daily customer service.
- Scheduled appointments and managed front desk communications for center operations.
Education
MBA -
University of Wisconsin Oshkosh
Oshkosh, WI05-2015
BSBA - Marketing
Xavier University
Cincinnati, OH08-2010
Skills
- Joint Business Planning
- Trade Negotiation
- P&L Management
- Forecasting
- Sales Strategy
- Strategy & Sales
- Project Management
- Broker Management
- Collaboration
- Relationship Building
- Problem Solving
- Adaptability
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
WD Senior National Account Executive Albertsons & Harris Teeter
Keurig Dr Pepper
06.2026 - Current
WD National Account Executive Albertsons & Harris Teeter
WD National Account Executive Albertsons & Harris Teeter
03.2025 - 06.2026
WD National Account Executive WD Albertsons
WD National Account Executive WD Albertsons
10.2023 - 03.2025
DSD National Account Executive Kroger
DSD National Account Executive Kroger
04.2020 - 09.2023
Account Executive - Albertsons
Procter & Gamble
09.2018 - 04.2020
Sales Operations Leader - CVS
Sales Operations Leader - CVS
09.2018 - 04.2019
Account Manager - Food Service on Premise
Coca-Cola Southwest Beverages
08.2015 - 10.2016
Business Development Manager Food Service on Premise
Coca-Cola Southwest Beverages
10.2014 - 08.2018
Market Development Manager - Food Service on Premise
Coca-Cola Southwest Beverages
10.2014 - 07.2015
Brand Management Intern
Kimberly-Clark
06.2013 - 08.2013
Lead Courier
FedEx Express
04.2005 - 04.2011
Field Artillery Fire Direction Center Specialist
United States Army
06.2000 - 11.2003
MBA -
University of Wisconsin Oshkosh
BSBA - Marketing
Xavier University