Andrew Carpp
Utica,MI
Summary
Results-driven sales and business development professional with a proven track record of exceeding targets, leading high-performing teams, and driving significant growth within the foodservice and convenience channels at General Mills. Expertise in strategic account management, contract negotiation, trade budget optimization, and new product launches. Recognized for exceptional performance and contributions to business success. Seasoned Senior National Account Executive with strong background in fostering and managing key relationships at national level. Possess proven track record in strategic planning, sales growth, and account management. Strengths include problem-solving capabilities, persuasive communication skills, and ability to drive business development initiatives. Pragmatic leader known for making significant contributions towards revenue goals and client satisfaction in previous roles.
Overview
12
12
years of professional experience
Work History
Foodservice Sr. National Account Executive
General Mills
Detroit, MI
03.2023 - Current
- Spearhead Gordon Foodservice initiatives, contract negotiations, and cross-functional teams to exceed volume, share, and profit targets while adhering to business guardrails.
- Drive North American Foodservice growth by collaborating with peers and zone managers, leveraging industry insights, and aligning execution strategies.
- Key Achievements:
- Led Joint Business Planning, driving +15.5% (+680K cases) and +8.8% (432k cases) growth in consecutive years.
- Renegotiated a 3-year contract, gaining valuable operator data and strategically realigning trade rates to improve profitable case sales while maintaining overall investment.
- Secured 200+ new points of distribution, resulting in over 200K new case sales on innovation products through strategic category management.
- Awarded the GFS FY24 Cornerstone Award for excellence in operational metrics and strategic distinction.
- Received Special Achievement Awards in fiscal years F24 (contract) and F25 (GFS Stores Growth).
Foodservice Region Sales Manager
General Mills
Detroit, MI
05.2019 - 03.2023
- Led a team of foodservice sales professionals in Michigan and Indiana to achieve yearly program sales metrics.
- Analyzed business performance, led planning meetings, and developed short and long-term regional strategies.
- Responsible for hiring, onboarding, training, and empowering team members.
- Key Achievements:
- Led a significant restructuring effort, resulting in an 83% change in regional headcount within the first year.
- Grew region sales by +3% amid the pandemic.
- Built and led a high-performing team that sustained double-digit growth for two consecutive fiscal years.
Foodservice Trade Product Sales Manager
General Mills
Minneapolis, MN
08.2018 - 04.2019
- Collaborated with foodservice sales leadership on trade strategy, sales execution priorities, business development, and trade issue resolution.
- Partnered with finance to evaluate new opportunities to drive ROI for trade dollars.
- Owned new item launch strategies, distributor trade strategies, and new sales opportunities.
- Key Achievements:
- Managed a Foodservice trade budget exceeding $100MM.
- Optimized trade dollar allocation through cross-functional collaboration, contributing to the division's highest performance rating.
- Laid the groundwork for overhauling the distributor funding model.
Foodservice Account Executive
General Mills
Atlanta, GA
06.2016 - 07.2018
- Managed relationships and grew business with key foodservice distributor partners and operators in the Atlanta area (US Foods, GFS, PFG, & Sutherland’s).
- Managed US Foods South Region communication and planning for GMI across 11 markets.
- Key Achievements:
- Grew territory by 22% over 2 years, becoming the 3rd largest foodservice territory in the country.
- Grew business with the region’s largest K-12 customer, Gwinnett County, by +7% in fiscal year 2017.
- Collaborated with USF South Region leadership to roll out region-wide promotions across all 11 markets.
- Awarded Sutherland’s Vendor of the Year Award in 2017.
Convenience Field Customer Specialist
General Mills
Atlanta, GA
01.2015 - 05.2016
- Drove incremental volume growth and sustained existing volume by selling General Mills products to large and mid-sized convenience store chains in Georgia.
- Managed relationships and grew business with key distributor partners.
- Key Achievements:
- Champions Club Award Recipient 2016: Grew +22% vs. program and +24% vs. LY.
- Special Recognition Award Recipient 2016.
- Sales Person of the Year Nominee.
- Grew key distributor business by +70% while reducing trade spending by 42%.
Foodservice Field Customer Specialist
General Mills
Atlanta, GA
09.2013 - 12.2014
- Drove incremental volume growth and sustained existing volume by selling the General Mills foodservice product portfolio to key operators across various segments.
- Executed 375 operator-driven sales calls per year.
- Key Achievements:
- Sold in a key promotion at the largest K-12 customer, resulting in +10,000 cases vs. the previous year.
- Planned and executed a K-12 industry event in Georgia and Tennessee.
Education
Effective Communications and Human Relations Course -
Dale Carnegie
05.2013
Bachelor of Finance -
Michigan State University
05.2012
Skills
- Contract negotiation
- Joint business planning
- Account management
- Sales forecasting
- Relationship management
- Business development
- Business strategies
- Team leadership
- Team building
- Effective communication
- Sales team management
Timeline
Foodservice Sr. National Account Executive
General Mills
03.2023 - Current
Foodservice Region Sales Manager
General Mills
05.2019 - 03.2023
Foodservice Trade Product Sales Manager
General Mills
08.2018 - 04.2019
Foodservice Account Executive
General Mills
06.2016 - 07.2018
Convenience Field Customer Specialist
General Mills
01.2015 - 05.2016
Foodservice Field Customer Specialist
General Mills
09.2013 - 12.2014
Effective Communications and Human Relations Course -
Dale Carnegie
Bachelor of Finance -
Michigan State University
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