Jorge Santana
San Diego,CA
Summary
Multi-talented Marketing and Events specialist that thrives in a fast-paced, creative, and collaborative environment. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
5
5
years of professional experience
Work History
Promotions and Events Coordinator
Sycuan Casino Resort
San Diego, CA
09.2024 - Current
- Oversaw all Poker Department marketing efforts and campaigns, leading to a 20% increase in revenue since January 2025.
- Closely collaborated with graphic designers using a project management software, clearly communicating the creative direction and specific copy needed on marketing images.
- Wrote copy for all marketing materials including eblasts, social media posts, website updates, using messaging that engages a casino & entertainment audience.
- Managed all invoices, facilities orders, venue walk-throughs, event-timelines, documentation, and tracking systems for Poker events.
- Managed ambitious projects such as Poker's semi-annual SoCal Classic Tournament, which brought $175,000 in revenue to Sycuan.
- Assisted and led in 30+ onsite promotional events which required meticulous planning, efficient problem solving, and high-level customer service.
- Immersed myself in Poker culture, learning the ins and outs of how to market a successful Poker room, focusing on how to resonate with guests best.
Management and Marketing Consultant
Santana Auto Group
San Diego, CA
05.2024 - 09.2024
- Directed marketing efforts and optimized digital marketing by creating more engaging content, leading to a 30% increase in engagement per post.
- Scheduled boosted posts and paid advertisements through Meta, while keeping close track of the marketing budget.
Signature Department Manager
Mane Entertainment
Los Angeles, CA
02.2021 - 05.2024
- Organized and executed all signature events by constructing long-term department timelines and individual event itineraries, overseeing all event logistics.
- Booked renown talent of all types, working and negotiating on rates, dates, and marketing approvals with talent agencies such as WME, Wasserman, and Gotham.
- Led a team of 7-15 employees per on-site event, assigning each employee to a specific task.
- Managed an annual budget of $50,000, strategizing allocations towards talent appearance and production for 5 events.
- Selected and curated venues on LMU's campus that catered towards student and event needs.
- Resolved event conflicts through critical thinking and an efficient use of available resources.
Education
BBA - Management and Leadership
Loyola Marymount University
Los Angeles, CA05-2024
Skills
- Marketing collateral curation
- Clear communicator
- Attention to detail
- Bilingual (English & Spanish Fluency)
- Multitasking and organization
- Copywriting
- Public-speaking
Interests
Live events, music, entertainment, business management, DJing, video editing
Timeline
Promotions and Events Coordinator
Sycuan Casino Resort
09.2024 - Current
Management and Marketing Consultant
Santana Auto Group
05.2024 - 09.2024
Signature Department Manager
Mane Entertainment
02.2021 - 05.2024
BBA - Management and Leadership
Loyola Marymount University